MARKET Bounty Limited is an affiliate of London Distillers (K) Ltd, they operate concurrently to provide premium quality beverages to the Kenyan market. Initially focused on offering safe and pure water, Bounty has evolved into the region’s leading supplier of “mixers” and unique nonalcoholic alternatives. They proudly showcase brands such as Safari Lemonade, Safari Orange, Exquisite, Keror and Rendezvous sparkling beverage ranges. What sets Bounty apart in the marketplace is their competitive prices, excellent quality, uniqueness and reliable service. They cater to and target all sectors of the market. Their cocktail mixers specifically target the “A”, “B” and Horeca markets, while their bottled water, carbonated soft drinks and non-alcoholic wines cater to the “B” and “C” markets. In terms of sales revenue, approximately 80% comes from the “B” and “C” segments, while the remaining 20% comes from the “A” segment. This results in an average annual turnover of around 800 million Kenyan shillings. Bounty aims to achieve year-on-year growth of 15-20%, with a market share growth target of at least 2% per category. This growth is driven by the increasing number of outlets in supermarket chains, enhancing brand visibility and product availability. The company has also benefited from improved availability, reach and customer service through online platforms and deliveries. ACHIEVEMENTS Bounty has garnered numerous awards both locally and internationally, including: 2022 Kenya Beverages Excellence Awards: • Most preferred non-alcoholic wine: Rendezvous • Most preferred spring water: Safari King • Most preferred emerging brands concept: Safari Lemonade 2021 Kenya Beverages Excellence Awards: • Most preferred emerging brands concept: Safari Lemonade 2020 Monde Selection - Silver Award - International Quality Awards for beverages 2019 Kaizen Operation Excellence 2015 Implementation of ISO 9001:2015 quality management system (certification expected in 2023) 2013 Recognised as a Kaizen practicing organisation, setting industry benchmarks in the country through lean operations, coordinated team approach to manufacturing, focused continuous improvement ideas, workplace organisation and workflow using 5S methodologies. HISTORY Established in 2008, Bounty Ltd. is a subsidiary beverage company of London Distillers (K) Ltd. Recognising a gap in the market for a family soft drink, Bounty embarked on a mission to offer something new and fresh. Extensive market research revealed the potential for natural lemon flavours, leading their R&D team to develop different versions of this concept. Initially operating with limited equipment, they managed to produce 100 litres per day by improvising.The success and growing demand of the product eventually led to the establishment of a dedicated section in the plant. Starting with just 15 employees, Bounty now employs over 100 staff and personnel nationwide. PRODUCT Bounty offers a range of products that include: Safari King Water: • Glass Bottles • Standard Range (300 ml, 500 ml, 1 ltr, 1.5 ltr) • Jumbo Range (5 ltr, 10 ltr, 18.9 ltr, 20 ltr, 20ltr) • Customised Range Safari Lemonade: • Safari Orange • Safari King Club Soda Rendezvous: • Blue • Apple • White Grape • Red Grape • Pink Keror: • Apple • White Grape • Red Grape • Apple and pomegranate • Grape and peach • Grape and raspberry • Exquisite Bottled Drinking Water (500 ml, 1 ltr) • Jack Daniels Smooth Original Barbecue Sauce RECENT DEVELOPMENTS Bounty has recently launched an exciting line of energy drinks known as Safari Booster Energy Drink, catering to thrill seekers and individuals seeking an energy boost. The company has invested over Kshs. 100 million in factory expansion including state-of-the-art fully automated equipment. Strategic Partnerships Bounty is currently working on a strategic partnership with American Beverages Marketing, an American producer and marketer of premium 26
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