MARKET Bakhresa Group is the parent company of AZAM, which produces different products and services under the icon brand name in East Africa. They operate in a variety of African countries including Mozambique, Uganda, Zimbabwe, Malawi, Rwanda, Burundi and South Africa. They are also looking to expand their operations to more African countries, especially in the South and Central areas of the continent. The main products and services under the Azam brand are: • Wheat Flour • Drinking Water • Coconut Cream • Ice Cream and Ice Lollies • Fruit Juices • Carbonated Soft Drinks • Confectionery • Sugar • AzamTV • Azam Marine • Real Estate Properties • Azam Radio • Hospitality (Hotel) • Container Depot • Petroleum • FinTech Azam’s products and services are targeted towards mass consumer markets. The brand currently enjoys an annual turnover of over $800 million US Dollars. They largely target the bottom end users of the market by producing and offering high-quality affordable products and services. In addition to that, they also offer premium quality products and services specifically targeting the topend of the market, including premium canned carbonated soft drinks, fruit juices and ice creams. Azam is very strong in each of the market segments, competing for the majority market share. The Azam brand has seen continuous growth, coupled with increased demand and focus on high-quality, affordable consumer products and services. The Bakhresa Group foresees optimistic growth in the consumer market with an ever-increasing need for more diversified products and services. Within the next five to ten years, the Bakhresa Group and Azam brand will see exponential growth as they expand their presence across the continent while diversifying their consumer portfolio in their core southern and central African regions. ACHIEVEMENTS Most of Bakhresa Group is ISO certified, including ISO 9001 (Quality Management Systems-QMS), ISO 22000 (Food Safety Management Systems-FSMS), ISO 45001 (Occupational Health and Safety Management Systems-OHS) and ISO 14001 (Environmental Management Systems-EMS). The central focus of the Bakhresa Group is to ensure that they are producing the highest quality products possible. It is this focus on quality that has allowed the Azam brand to build a solid reputation within the market and succeed. The consumer markets in which they operate are both quality and cost-focused. However, without quality-driven products, the company would not be where it is today. The brand has set the benchmark across multiple market segments and has often led the way in commercial development within Tanzania. HISTORY The Bakhresa Group is the proud employer of more than eight thousand people. The Group’s investments are in the Food and Beverage Sector, Packaging, Logistics, Marine Passenger/ Cargo Services, Petroleum, Sugar plantation, E-Commerce, Pay TV, ICD and Broadcasting. The Chairman of the Group, Mr. Said Salim Awadh Bakhresa, is a visionary industrialist. He began his journey of building this vast business empire in 1975 by taking over the modest local Azam Restaurant in the business district of Dar Es Salaam. Through hard work, he successfully managed it, making it his first success. Since then, he never looked back and went on to create one of the largest business conglomerates in Tanzania today. The brand “Azam” has since become synonymous with the group’s business operations and is now recognised as a symbol of quality, reliability and affordability. Bakhresa Group is one of the leading industrial houses in Tanzania, East Africa. What started in a humble manner with a small restaurant in the mid-seventies has now emerged as one of the prominent family-owned business groups in the African Continent. 20
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