MARKET Whether a single-store, local business, national chain or global brand; Alliance Media has a wide range of outdoor advertising products to assist in the growing and building of businesses and brands across 23 African countries. Their product range covers all Out of Home (OOH) advertising options from airport advertising to landmark outdoor sites, spectacular billboards, digital and static billboards, street furniture and mall media. Alliance Media’s entrepreneurial spirit and business approach combined with its in-depth local market knowledge makes it the best outdoor media option.Their eye for the African continent ensures that the client is assisted in building great brands that will be seen all over Africa. Within Alliance Media’s six product categories, they are able to offer 25,000 sites across 23 African countries. Each site within an extensive portfolio can be individually handpicked to meet brand’s objectives. Alliance Media’s knowledgeable media sales executives will work closely with clients to assist them with relevant product and site selection for the brand, target market and budget.They have an unprecedented understanding of target locations, knowing how to reach the right target audience and how to optimise powerful outdoor media campaigns. Outdoor and Airport Advertising comprises of: • Airport Advertising • Landmark Outdoor • Spectacular Billboards • Billboard Advertising (Digital and Static Billboards) • Street Furniture Advertising Mall Media OOH advertising is targeted at any company or brand wanting to increase their brand awareness and drive response. OOH is used to: Casts a wide net and reach to as many consumers in the market as possible or target niche markets via specific platforms Alliance Media’s 25,000 sites are spread out across all income spectrums. From international airports, where advertising targets business travellers, decision makers and high income earners; right across to the lower end of the spectrum where a rural billboard carries advertising messages talking to lower income earners, in difficult-to-reach areas of African countries. ACHIEVEMENTS Alliance Media is widely recognised as the Pan-African leader in outdoor and airport advertising, with the widest coverage on the African continent. Alliance Media is proud to be recognised by the industry on numerous occasions through a number of awards that further reaffirm their market leadership position throughout Africa. Alliance Media was awarded the European Union Medal for Premium Innovative Media. The numerous PMR accolades awarded to Alliance Media over the years are representative of their culture – the passion, the energy, the flexibility and the deep understanding of Africa and the client’s needs. Alliance Media has been recognised for the past nine consecutive years as the Best Outdoor Advertising Company in multiple countries. This is testament of their leadership position in the markets. Alliance Media has also been awarded as a Superbrand in East Africa for the past five years, underpinning the fact that Alliance Media understands the importance of creating a strong brand. Alliance Media was the first Pan-African Outdoor Advertising Company to take the idea of uniform advertising structures (and therefore campaigns) across multiple countries, through a single point of contact. This attracted big brands such as Coca-Cola,Visa and Standard Chartered Bank who chose Alliance Media as a supplier of high quality and consistent outdoor advertising. Alliance Media has recently sponsored 5,000 trees through “Trees for the Future” to contribute to the company’s goal of reducing their carbon footprint. This initiative shows Alliance Media’s commitment to the continent and its pledge to grow brands in Africa and to keep Africa growing. HISTORY Alliance Media was started in 1997 in Zimbabwe.The Company started with a simple idea, to provide shelter to many commuters waiting long hours for transport in harsh rain and sun.The Bus Shelter concept was born and funded through advertising. An alliance between the city councils, advertisers and a company was created. From the beginning, the name Alliance Media was given to show all that they believed in; partnerships working together and the forward thinking. Coca-Cola was Alliance Media’s first client on the bus shelters. With their support and the success of bus shelters the company quickly expanded into other mediums and began its quest to become a truly African outdoor media owner. Those humble beginnings have evolved into what Alliance Media is today. 14
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