Superbrands is the world’s largest independent arbiter of branding paying tribute to the strongest and most valuable brands in the world through its publications and national marketing programs. “Superbrands Status” strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. The Superbrands publication explores the history, development and achievements of many of the strongest brands in the world – and reveals extraordinary findings along the way. It commences with the members of the Superbrands Council – some of the most respected figures within the world of communications – experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business. 31 YEARS ESTABLISHED 90 COUNTRIES 645BOOKS PUBLISHED
AN INSIGHT INTO BANGLADESH’S STRONGEST BRANDS 2025-2026
2025-26 Copyright © 2025 Superbrands Limited. All Rights Reserved. Published by Superbrands Limited 35 Ballards Lane London N3 1XW United Kingdom The views expressed in this book by the independent contributors are those of the author and do not necessarily represent the views of, and should not be attributed to, Superbrands Ltd. The trademark SUPERBRANDS is a trademark of Superbrands Ltd. The logo is the subject of copyright of Superbrands Ltd. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any other information storage or retrieval system relating to all or part of the text, photographs, illustrations, or logotypes without the written permission of the publishers. All of the companies who own the brands featured in this publication have given their consent for the use of the brand name, logo type, photographs, and illustrations shown. Any enquiry regarding a specific brand may be made to the relevant company.
“Raise your words, not your voice. It is rain that grows flowers, not thunder.” Rumi’s timeless wisdom reminds us that influence born of purpose lasts longer than power asserted through force. Today, as technology, social media, artificial intelligence, and geopolitical shifts redefine how we live and communicate, brands find themselves at a critical crossroads. Every message, every gesture, and every action is amplified—often reshaped by millions of voices, true or false, each carrying enormous influence. In such a world, visibility alone no longer defines greatness. Authenticity does. Trust, more than attention, has become the world’s scarcest currency. A 2025 Harvard survey revealed how deeply this trust has eroded among younger generations: only 19 percent of Gen Z in the U.S. trust the federal government, 18 percent trust Congress, and 29 percent trust the Supreme Court. In this vacuum of confidence, a new opportunity emerges—for businesses and brands to lead through purpose. People everywhere are seeking institutions they can believe in. Brands that can embody integrity, empathy, and shared values are fast becoming society’s new anchors of credibility. Across the world, powerful examples show what this looks like in practice. Patagonia has built a movement by placing the planet before profit, reminding consumers to “buy only what you need.” Samsung has transformed not just the global technology landscape, but also the image of an entire nation—turning “Made in Korea” into a symbol of innovation and pride. These brands prove that success is not merely about sales—it is about shaping culture, driving innovation, and uplifting communities. For Bangladesh, this message could not be more relevant. As the nation moves toward its next chapter of inclusive growth, our brands must do more than compete—they must contribute. True leadership today lies in creating impact beyond market share. Clayton Christensen’s Prosperity Paradox reminds us that enduring progress rarely comes from aid or policy, but from market-creating innovations that solve real problems and empower ordinary people. The same is true for Bangladesh’s brands. Our most successful companies in the coming decade will be those that build prosperity not just for themselves, but for the nation. Nature offers a powerful metaphor for this philosophy. John Muir once wrote, “When one tugs at a single thing in nature, he finds it attached to the rest of the world.” Growth in nature is never self-serving—a tree does not grow for itself alone, nor does a river flow only for its own path. True growth is regenerative. It nurtures the ecosystem it belongs to. The same should be true of brands: to grow in harmony, to innovate for both people and planet, and to rise as forces that strengthen the fabric of society. The brands honoured in Superbrands Bangladesh 2025–26 exemplify this spirit. They have demonstrated creativity, credibility, and leadership that extend far beyond commerce. Yet, recognition is only the beginning. The real challenge—and opportunity—lies in using that success to inspire change, to build trust, and to elevate communities. For the aspiring brands of tomorrow, the message is simple but profound: when brands grow with purpose, nations grow with dignity. When we create superbrands, we are not merely building companies—we are shaping the story of Bangladesh itself. Because the highest form of success is when our growth helps the world around us grow. From the Editor
BRAND COUNCIL MEMBERS
ACI NUTRILIFE ACI PURE SALT AKIJ CERAMICS AKS BASHUNDHARA DIAPANT BASHUNDHARA LP GAS LTD. BASHUNDHARA PAPER BASHUNDHARA TISSUE BERGER PAINTS BANGLADESH LIMITED BRB CABLE INDUSTRIES LTD. CHANNEL I COW BRAND COLOUR COATED STEEL EASTERN BANK PLC. ENERGYPAC POWER GENERATION PLC. EPYLLION GROUP FRESH REFINED SUGAR GAZI PUMPS & MOTORS GREE AIR CONDITIONER GREEN DELTA INSURANCE PLC. HATIL FURNITURE IGLOO ICE CREAM JAMUNA FAN JAMUNA TV MARKS FULL CREAM MILK POWDER MASTERCARD MATADOR STATIONERY MEGHNA GROUP OF INDUSTRIES NASIR FLOAT GLASS NORTH SOUTH UNIVERSITY PANNA BATTERY LTD. PATHAO PRAN-RFL GROUP RUPCHANDA SAMSUNG MOBILE SAMSUNG TELEVISION SEYLON TEA SHAH CEMENT SHANTA HOLDINGS SHARETRIP SHWAPNO SMC CONDOMS SMC PLUS ELECTROLYTE DRINKS STELLA SUPER BOARD SUPER FRESH PACKAGED DRINKING WATER TEAM GROUP THE DAILY STAR TURKISH AIRLINES WALTON PROF. MOHAMMAD ABDUL MOMEN Director Pride Group DR. MUHAMMAD ABDUL MOYEEN Professor Department of Organization Strategy and Leadership University of Dhaka AFROZ JALIL Impact Coach, Strategic Lead & Partner Nammon Consultancy Ltd. Former Country Manager Roche Bangladesh M. ZULFIQUAR HUSAIN CEO & Lead Consultant grow n excel SYED MOHAMMAD KAMAL Country Manager Mastercard NAQUIB KHAN Country Head & Ambassador UTS College (University of Technology Sydney) ASHRAF BIN TAJ Co-founder & Managing Director IDC Bangladesh PLC. PROF. A. K. ENAMUL HAQUE Professor, Department of Economics & Dean Faculty of Business and Economics East West University President Marketing Society of Bangladesh (MSB) PROF. IMRAN RAHMAN Vice Chancellor University of Liberal Arts Bangladesh (ULAB) PROFESSOR DR. IREEN AKHTER Director Institute of Business Administration Jahangirnagar University
The cover of Superbrands Bangladesh 2025: The Bangladesh Dream is built on the belief that brands are living stories that embody the dreams of a nation. Every stroke, every layer, and every shade on this design reflects how brands transcend transactions to become symbols of aspiration, trust, and cultural pride. The fragmented newspaper textures symbolize the stories, struggles, and triumphs through which brands are built. They represent the voice of society, capturing the collective narrative of Bangladesh’s journey toward progress. Within these layers emerges the outline of a face — a metaphor for the human spirit behind every brand, reminding us that innovation, authenticity, and vision always begin with people. The use of Bangladesh’s national colors — green, red, and golden hues — ties this creative identity to the soil of the nation, rooting global recognition in local authenticity. The interplay of chaos and structure reflects the nature of branding itself: a balance between creativity and strategy, imagination and discipline. Ultimately, this cover celebrates the philosophy that brands are not built overnight; they are the dreams of many, realized over time. They stand as beacons of resilience, identity, and ambition — shaping not just markets, but the very soul of a nation. THE PHILOSOPHY OF THE COVER About The Cover AN INSIGHT INTO BANGLADESH'S STRONGEST BRANDS 2025 Superbra indepen tribute to brands i and nati “Superbr position apart fro The Sup history, d many of and reve way. It co Superbra respecte commun from the marketin public re 31 YEARS ESTABLISH 90 COUNTRIES 645 PUBLISHED
the world’s largest rbiter of branding paying trongest and most valuable world through its publications marketing programs. Status” strengthens a brand’s prestige and sets the brand competitors. ds publication explores the pment and achievements of rongest brands in the world – raordinary findings along the nces with the members of the ouncil – some of the most res within the world of ns – experts and luminaries of branding, advertising, ign, product management, s and business. S 12. ACI NUTRILIFE 14. ACI PURE SALT 16. AKIJ CERAMICS 18. AKS 20. BASHUNDHARA DIAPANT 22. BASHUNDHARA LP GAS LTD. 24. BASHUNDHARA PAPER 26. BASHUNDHARA TISSUE 28. BERGER PAINTS BANGLADESH LIMITED 30. BRB CABLE INDUSTRIES LTD. 32. CHANNEL I 34. COW BRAND COLOUR COATED STEEL 36. EASTERN BANK PLC. 38. ENERGYPAC POWER GENERATION PLC. 40. EPYLLION GROUP 42. FRESH REFINED SUGAR 44. GAZI PUMPS & MOTORS 46. GREE AIR CONDITIONER 48. GREEN DELTA INSURANCE PLC. 50. HATIL FURNITURE 52. IGLOO ICE CREAM 54. JAMUNA FAN 56. JAMUNA TV 58. MARKS FULL CREAM MILK POWDER 60. MASTERCARD 62. MATADOR STATIONERY 64. MEGHNA GROUP OF INDUSTRIES 66. NASIR FLOAT GLASS 68. NORTH SOUTH UNIVERSITY 70. PANNA BATTERY LTD. 72. PATHAO 74. PRAN-RFL GROUP 76. RUPCHANDA 78. SAMSUNG MOBILE 80. SAMSUNG TELEVISION 82. SEYLON TEA 84. SHAH CEMENT 86. SHANTA HOLDINGS 88. SHARETRIP 90. SHWAPNO 92. SMC CONDOMS 94. SMC PLUS ELECTROLYTE DRINKS 96. STELLA 98. SUPER BOARD 100. SUPER FRESH PACKAGED DRINKING WATER 102. TEAM GROUP 104. THE DAILY STAR 106. TURKISH AIRLINES 108. WALTON CONTENTS
THE MARKET The trend of leading a healthy and active lifestyle has been steadily growing in Bangladesh over the past few years. Consumers are increasingly seeking healthier food options that go beyond merely satisfying hunger. There is a rising demand for products that offer functional health benefits and support overall well-being. ACI Nutrilife is one of the pioneer brands, offering a dedicated range of healthy rice, flour, heart-friendly rice bran oil, power drink mix, and alkaline water to support modern, health-conscious lifestyles. Backed by ACI’s strong innovation and quality assurance, ACI Nutrilife is helping families make healthier choices—right from their kitchen shelves. ACHIEVEMENT ACI Nutrilife has been remarkably promoting healthier lifestyles across Bangladesh. With a growing presence in both urban and rural markets, the brand has reached over 80,000 households and a wide base of health-conscious consumers with a strong presence in the health-focused food sector. Through continuous innovation and a strong focus on health benefits, the brand has played a key role in supporting the shift toward healthier living across Bangladesh. Each product in the ACI Nutrilife portfolio is designed with functional benefits in mind—helping people manage heart health, control diabetes, maintain a healthy weight, and improve digestion and bowel movement. By introducing options like rice bran oil for heart wellness, oats atta and multigrain flour for diabetes and weight control, high-fibre flours for digestive health, ACI Nutrilife has empowered each and every individual to opt for the product they need according to their health preferences. These offerings have not only brought the freedom of choosing from a wide variety, but have also helped create a practice of wellness that fits into daily routines. ACI Nutrilife has positioned itself as a trusted partner in the journey toward a healthier, fitter lifestyle for thousands of consumers across the country. THE PRODUCT ACI Nutrilife promises to provide healthier alternatives for the regular commodity and other food choices. The Flour range features High Fibre Atta, enriched with extra dietary fiber to help embark on the journey of a healthy lifestyle. Brown Atta, made from whole wheat, controls blood sugar level which is ideal for Diabetic patients and offers antioxidant benefits. Oats Atta blends wheat and oats to help lower cholesterol, improve heart function, and boost strength. Multigrain Atta combines wheat, oats, soya, isobgul, chickpeas, and maize to improve digestion, strengthen bones, and maintain healthy weight. Rice Bran Oil is rich in Gamma Oryzanol and Vitamin E, which reduces bad cholesterol while preserving food nutrients with its high smoke point and 20% higher absorbency. The rice range includes Low GI Rice with a glycemic index of 49.87, ideal for managing diabetes and cholesterol. Brown Rice is rich in dietary fiber, zinc, and antioxidants, supporting heart health and digestion. Black Rice has iron and anthocyanin content, known for cancer-prevention properties and vision improvement. Power Drink Mix, a blend of psyllium husk, chia seeds, and roasted flaxseeds - supports heart and brain health, aids digestion, and sustains energy. The Alkaline Water with PH 8.5+ prevents electrolyte imbalance, neutralizes acidity and improves immunity. RECENT DEVELOPMENT In its continued journey toward promoting better health and well-being, ACI Nutrilife has recently undergone several key developments including product line extension, brand identity enhancement and comprehensive coverage. In response to evolving consumer expectations around health and taste, the brand introduced High Fibre Atta. ACI Nutrilife introduced Black Rice, rich in antioxidants and nutrients, to offer a premium and functional grain option for health-conscious consumers. The launch of HISTORY ACI Nutrilife began its journey under the umbrella of Advanced Chemical Industries (ACI) with a clear vision: to promote healthier lifestyles through everyday food choices. While health awareness was rising, there were few brands offering regular food and commodity products with functional health benefits. ACI identified this gap and incorporated health and wellness into the products. This vision led to the creation of ACI Nutrilife, a brand dedicated to supporting healthy lifestyles through smarter food choices. Over time, it evolved into a trusted name offering a wide range of health-focused, functional food products for modern families. The brand’s journey started in 2010 with the launch of Brown Atta, a high-fiber flour targeted at health-conscious individuals and diabetic patients. The positive response encouraged ACI to expand the portfolio. In 2012, Multigrain Atta and Rice Bran Oil were introduced, offering versatile options packed with essential nutrients and heart-healthy benefits. Continuing its innovation-driven approach, ACI Nutrilife launched Oats Atta and Low GI Rice in 2015, catering to consumers seeking affordable, functional foods that support weight management and blood sugar control. These additions reinforced the brand’s positioning as a partner in health and wellness. In recent years, the brand has expanded further to meet the growing demand for functional staples. In 2021, High Fibre Atta was introduced to encourage a gradual shift toward healthier eating habits for those averse to the taste of whole wheat. Brown Rice followed in 2022, offering an alternative rich in nutrients, and in 2023, Black Rice was added, recognized for its antioxidant properties and unique appeal. Alkaline water was launched in 2023 to explore the diverse horizon of healthy lifestyle through beverages. In 2025, ACI Nutrilife introduced Power Drink Mix, reflecting the brand’s evolution from staple-based solutions to convenient wellness-driven innovations. 12
in people’s lives through healthy food choices. Rooted in ACI’s core principles of innovation, quality, and continuous improvement, ACI Nutrilife upholds values that go beyond product delivery—it stands for better living through better choices. The brand is driven by innovation and uniqueness, constantly exploring new ways to integrate health benefits into everyday food staples. From nutrient-rich rice to functional flours and heart-friendly oils, every product is developed with a clear purpose: to make healthy living easier and more accessible for all. Quality and effectiveness are non-negotiable pillars in everything ACI Nutrilife does. Each product is carefully formulated to offer functional health benefits that address real-life needs—be it diabetes management, weight control, digestive wellness, or heart health. Above all, ACI Nutrilife believes in the power of impact. The brand’s ultimate value is centered around improving lives—encouraging people to adopt a healthier lifestyle, one simple choice at a time. It is this purpose-driven approach that makes ACI Nutrilife not just a food brand, but a trusted companion on the journey to long-term wellness. Power Drink Mix extended the brand’s portfolio supporting energy and immunity in daily routines. To enhance shelf appeal and reflect modern consumer preferences, ACI Nutrilife Rice Bran Oil’s packaging was redesigned with a more contemporary and vibrant look. In addition to product and packaging improvements, ACI Nutrilife has made significant progress in improving distribution reach and accessibility. By adopting a more focused and targeted distribution strategy, the brand now ensures maximum product availability across urban and semi-urban markets. Moreover, the brand has leveraged its own digital sales platform, ACI E-bazar, offering consumers a more convenient and faster home delivery experience. These developments mark ACI Nutrilife’s commitment to not only innovating with healthier products but also ensuring they are easily available and visually appealing, ultimately helping more families embrace a healthy and fit lifestyle. PROMOTION ACI Nutrilife’s promotional strategy goes beyond selling products—it inspires a shift toward healthier living. Guided by the belief that anyone can start a healthy lifestyle at any time, the brand encourages small, meaningful steps—like choosing healthier food alternatives—as a starting point. This philosophy is reflected in its pay-off line: “Healthy Living Begins Now.” To raise awareness, ACI Nutrilife recently launched an integrated marketing campaign showcasing how its product range supports long-term health. As part of this, the products alongside wellness messages were shared with key opinion leaders, celebrities, fitness enthusiasts, and renowned professionals sparking positive engagement and brand appreciation. The brand actively utilizes digital platforms such as Facebook, Instagram, and YouTube to promote product features, benefits, and cooking tips. Collaborations with influencers, nutritionists, and fitness experts lend authenticity and widen reach. Through targeted digital strategies, ACI Nutrilife effectively connects with its core consumer base. The brand engages in impactful health campaigns during events like World Heart Day and World Diabetes Day, offering health check-ups, expert advice, and live healthy cooking demos. These efforts reinforce ACI Nutrilife’s role as a trusted wellness partner, committed to educating and empowering consumers toward better health. BRAND VALUE At the heart of ACI Nutrilife lies a strong commitment to creating real, meaningful change 13 ACI Nutrilife is one of a kind brand in the commodity industry to introduce a healthy range of convenient food products, making healthier options for rice, flour, edible oil, alkaline water and power drink mix ACI Nutrilife Rice Bran Oil is naturally rich in gamma oryzanol, a powerful antioxidant known to support heart health ACI Nutrilife is the first brand in Bangladesh to offer four types of healthy flours, including Brown Atta, High Fibre Atta, Oats Atta, and Multigrain Atta as a solution of weight and sugar level management ACI Nutrilife Low GI Rice is the first certified rice solution for diabetic patients All ACI Nutrilife products are made from naturally grown raw materials and carefully processed to preserve their nutritional value, ensuring a healthy and wholesome choice for everyday consumption THINGS YOU DIDN’T KNOW ABOUT ACI NUTRILIFE
THE MARKET ACI Pure Salt is one of the pioneers in redefining the salt market of Bangladesh with introducing Vacuum Evaporated Salt. Prior to ACI Pure Salt’s venture, the market was in a crude state. ACI brought about a revolution in the market by launching the finest quality iodized edible salt and empowered consumers to distinguish between ordinary salt and 100% pure salt.. This has resulted in a behavioral change in consumers as number of vacuum salt users are increasing day by day. Following this path, many other competitors are offering different brands of vacuum salt in Bangladesh. Being the market leader, ACI PURE Salt feels responsible to keep on contributing to the enrichment in quality of life, and as such it plans to bring more innovation in the market . ACHIEVEMENT Within six months of its launch in 2005, ACI Pure Salt claimed market leadership—sustaining a long-standing dominance in the category. Over the years, it has maintained its top position through excellence in quality, consumer engagement, and innovation. The brand has been honored with the Best Brand Award for thirteen consecutive years (2011–2024), as recognized by nSearch Bangladesh and Bangladesh Brand Forum. It also received the Best Iodized Salt Mills Award from the Government of Bangladesh in 2017. Moreover, it remains the first salt brand in Bangladesh to achieve OHSAS 18001:2007 certification for occupational safety. From market dominance to global recognition, ACI Pure Salt stands as an enduring symbol of purity, innovation, and consumer trust. ACI Pure Salt has achieved Superbrands status for 2018, 2020–21, 2023–24 & 2025-26. underscoring its sustained leadership and strong consumer equity. Internationally, its packaging design was featured in the prestigious publication Pack Your Life – Volume 3, highlighting top global packaging excellence. he brand’s creative initiatives — including Icche Ako Golpo Bolo and Ononno Medhabi — earned recognition at both Commward 2021 and the Digital Marketing Award 2021, while TunTun ToiToi proudly won Commward 2023. Continuing this legacy of innovation, the brand has recently launched another groundbreaking campaign titled “BiggGyan Nama”, celebrating its distinctive and impactful communication approach. HISTORY Salt has always been a dietary essential, yet in Bangladesh, its production and quality remained substandard for decades. In 2005, ACI Limited identified the opportunity to transform this everyday commodity into a product of global Prior to its launch, edible salt in the market was neither hygienic nor properly iodized. Consumers lacked awareness of purity and had no way to differentiate among available brands. ACI disrupted this stagnation by introducing dust-free, 100% pure, and iodized salt — a first in Bangladesh. It immediately established itself as a pioneer in modern salt manufacturing. Recognizing that true brand strength goes standard — giving rise to ACI Salt, later rebranded as ACI Pure Salt. Within only six months of its launch, in April 2006, ACI PURE Salt captured the leadership position in the market. Since then, ACI PURE Salt has been the distinctive market leader in the salt industry. This was possible due to the innovative and intriguing marketing campaigns along with strong distribution network of ACI PURE Salt. 14
nurturing the next generation. In 2023, ACI Pure Salt proudly celebrated its 18-year journey through the heartwarming campaign “Der Jug Dhore, Bhalobashar Nire” — reflecting on its legacy of trust, purity, and connection with Bangladeshi families over nearly two decades. Recent digital innovations like “BiggGyan Nama” , “Icche Ako Golpo Bolo,” “Jemon Khushi Temon Shajo”, and the animated series “TunTun ToiToi” further strengthened its bond with children and parents alike. These campaigns highlight creativity, learning, and emotional connection — qualities that make the brand relatable across generations. BRAND VALUE ACI Pure Salt is built on a foundation of purity, trust and progress. The brand envisions a healthier nation where every family has access to safe, iodized and pure salt — ensuring physical vitality and cognitive development. Its commitment to purity extends beyond product formulation to encompass ethical practices, consumer education, and community well-being. The brand’s strength lies in its accessibility: despite operating in a basic commodity category, it has managed to secure a deep emotional connection with consumers nationwide. Through mass distribution, ACI Pure Salt ensures that world-class quality reaches every household — from rural markets to urban kitchens. ACI Pure Salt embodies the spirit of national advancement. By aligning technological innovation with social purpose, it continues to uplift the quality of daily life. For the people of Bangladesh, ACI Pure Salt is not just a kitchen essential — it is a trusted companion in their journey toward health, happiness, and hope. beyond functionality, ACI repositioned its salt brand in 2007 as a partner in national development, emphasizing the importance of iodine in nurturing mental faculty developments. This functional and emotional connection created lasting resonance among families. In 2008, ACI Pure Salt became the No. 1 consumer choice and won the ‘Best Brand Award’ in the Food & Beverage category during the very first edition of the Best Brand Awards. In 2009, ACI Pure Salt was launched under the PURE umbrella brand, aligning with ACI’s broader promise of uncompromised purity across household essentials. Since then, it has evolved through purposeful communication, modern production methods, and social engagement. Today, ACI Pure Salt stands as the benchmark of purity and trust in Bangladesh — a brand that not only reshaped an industry but also redefined consumer expectations through its commitment to quality, innovation, and social progress. THE PRODUCT ACI Pure Salt is produced using cutting-edge vacuum evaporation technology from Switzerland — a process that ensures 100% purity, crystal white, proper iodization, and free-flowing. Each grain is meticulously refined to maintain superior quality, while its advanced, food-grade laminated packaging preserves iodine content for an extended period, safeguarding nutritional benefits. Beyond technical perfection, the product embodies the brand’s philosophy of enriching everyday life. By delivering essential nutrition in its purest form, ACI Pure Salt plays a vital role in supporting the physical and mental well-being of consumers across Bangladesh. Its unwavering quality control, state-of-the-art production facilities, and adherence to global hygiene standards have set ACI Pure Salt apart as the trusted choice for millions. Every pack symbolizes ACI’s promise — to deliver purity you can see, taste, and trust. RECENT DEVELOPMENT ACI Pure Salt continues to lead through innovation, sustainability, and consumer-centric evolution. To meet growing demand, the brand has enhanced its production capacity and expanded its product line to provide greater variety and convenience. One notable innovation is its introduction of kitchen jar and table top jar — designed to preserve freshness, support sustainable storage, and meet modern household aesthetics. The brand’s manufacturing excellence has been reinforced through ISO 9001:2015 certification, a testament to its commitment to quality management and customer satisfaction. Additionally, ACI Pure Salt’s strong digital and experiential marketing approach ensures consistent engagement with younger audiences. Beyond borders, ACI Pure Salt has become a recognized export brand, reaching markets in USA, Australia, Canada, UK, Brunei, Singapore, Malaysia, Papua New Guinea, Maldives, and Cyprus. This expansion reflects not only its production excellence but also the growing global trust in Bangladeshi FMCG products. By blending innovation with tradition, ACI Pure Salt continues to push boundaries — ensuring purity, safety, and reliability in every grain. PROMOTION ACI Pure Salt’s promotional journey reflects its evolution from a functional brand to one with deep emotional resonance. In its early years, the communication focused on product benefits — emphasizing 100% purity and proper iodization. Over time, messaging evolved to connect with the nation’s aspirations to help in mental faculty development of children’s growing age. Through national initiatives like Science Debate, Science Fair, and DeshKeJano — Bangladesh’s first large-scale online gaming contest — the brand inspired youth engagement and knowledge. Later campaigns, such as Family Fun Run, encouraged physical and mental wellness among families, reinforcing ACI’s role in 15 ACI Pure Salt is exported to eleven countries — including USA, Australia, Canada, UK, Brunei, Singapore, Malaysia, Papua New Guinea, Maldives, and Cyprus. It was the first Bangladeshi salt brand to achieve OHSAS 18001:2007 certification for occupational safety. The brand’s packaging design has been featured in the global design book Pack Your Life – Volume 3. ACI Pure Salt collaborates with digital learning platforms like Medhabir Supernova and Kids Brain Builders to promote e-learning. It was the pioneer of Bangladesh’s largest online gaming contest, DeshKeJano, engaging over 350,000 participants. THINGS YOU DIDN’T KNOW ABOUT ACI PURE SALT
THE MARKET Bangladesh’s ceramics industry has evolved into a vibrant and competitive sector, fueled by rapid urbanization, infrastructure growth, and rising aspirations for modern living. At the forefront of this transformation stands Akij Ceramics, the number one tiles brand in the country. With cutting-edge technology, advanced manufacturing facilities, and a strong nationwide distribution network, the brand has set benchmarks in surface innovation, versatile designs, and consistent quality. Akij Ceramics’ leadership reflects its unwavering promise to enhance lifestyles and shape the future of the nation’s ceramics market. ACHIEVEMENT Akij Ceramics is a name synonymous with excellence in innovation, quality, and leadership. Its achievements have been recognized nationally and internationally, most notably with the Superbrands Award 2023–24 and the Best Brand Award in the Ceramic Tiles Category by Bangladesh Brand Forum for six consecutive years (2019–2024). The brand also stands out for its pioneering social innovation—the introduction of Braille Imprinted Tiles for the visually impaired. This groundbreaking initiative, celebrated globally, set a benchmark in inclusive design and strengthened the brand’s reputation as a socially responsible leader. uncompromising quality by sourcing premium raw materials, deploying advanced technology, and maintaining meticulous processes. Its design philosophy blends sophistication with innovation, reflected in its wide-ranging product portfolio and sub-brands. Sustainability lies at the heart of its vision. Through initiatives such as energy efficiency, waste heat recovery, solar power generation, wastewater recycling, and 100% solid waste reuse, Akij Ceramics is building a greener future HISTORY Established in 2012, Akij Ceramics Limited is part of the AkijBashir Group and has rapidly become the leading name in Bangladesh’s ceramic tiles industry. With an annual production capacity of 25.55 million square meters, it is now the country’s largest ceramic manufacturer. Its sprawling 67-acre facility in Mukkhopur, Trishal, Mymensingh embodies its scale, strength, and ambition. From the outset, Akij Ceramics has emphasized 16
first retail engagement and network development initiative—has empowered over 4,700 retailers across the country, strengthening relationships and setting a new industry benchmark. The brand also boasts Bangladesh’s largest showroom network with 380+ exclusive outlets, offering immersive spaces for architects, designers, and homeowners. BRAND VALUE Guided by its tagline “Promise of Perfection”, Akij Ceramics has become the epitome of trust, innovation, and responsibility. Its value stems from a unique blend of cutting-edge design, durable quality, meaningful innovation, and sustainable practices. By continually introducing contemporary formats and lifestyle-oriented collections while fostering long-term relationships with customers and partners, Akij Ceramics has cemented its position as the number one tiles brand in Bangladesh. while minimizing its environmental footprint. THE PRODUCT Akij Ceramics combines technology and artistry to deliver a diverse portfolio of wall and floor tiles that meet global standards. Its finishes range from Mirror Polished, Rustic, Satin Matt, Matt Carving, Sugar Matt Carving, Porcelain Matt, Diamond Glaze to Salt & Paper, offering elegance and durability for modern living. The product range includes series tailored for distinct needs: • Granula – lavish wall finishes • Rocker – contemporary textures • Lappato – refined flooring solutions • Double Charge – durability meets elegance • Espacio Porcelain Tiles – seamless sophistication • Kathena – large-format statement tiles • Vanita – lifestyle-oriented tiles for kitchens and bathrooms Pioneering innovations include Panora Porcelain Plank Tiles and Sierra, Bangladesh’s first 40×80 cm porcelain wall tiles. The brand also offers one of the country’s most extensive size ranges—from 20×30 cm wall tiles to 100×100 cm floor tiles—alongside heavy-duty industrial tiles for high-traffic applications. RECENT DEVELOPMENT Akij Ceramics continues to push boundaries in design and technology. Recent milestones include: • Sierra – Bangladesh’s first 40×80 cm porcelain wall tiles • Expansion into bold formats such as 60×120 cm and 100×100 cm tiles • Digital Decoration & Glazing (DDG) technology for ultra-realistic finishes • New launches such as 60×120 cm Diamond Glazed Tiles, Panora Porcelain Plank Series, Gryptile, Super Rocker, and Micro CID floor tiles On the sustainability front, the company conserves 600,000 cubic feet of natural gas daily, reduces carbon emissions by 13%, generates 20% solar power (100 MW), recycles 50% of wastewater, and reuses 100% of solid waste—cutting 51 metric tons per day. PROMOTION Akij Ceramics maintains strong consumer engagement through traditional media campaigns as well as strategic initiatives. It actively organizes architect sessions, workshops, fairs, and expos, fostering collaboration and knowledge-sharing within the design community. Its landmark program “Aponjon”—Bangladesh’s 17 Operates the largest showroom network in Bangladesh with 380+ exclusive outlets and 4,700+ retail points. Offers 980+ active designs, introducing around 200 new SKUs each year. Winner of the Best Brand Award in the Ceramic Tiles category for six consecutive years (2019–2024). Enhances over 220,000 homes and spaces annually through its tiles. Trains nearly 7,000 tile fitters each year, ensuring flawless installation nationwide. THINGS YOU DIDN’T KNOW ABOUT AKIJ CERAMICS
THE MARKET Bangladesh’s rapid infrastructural expansion demands construction materials that deliver strength, resilience, and reliability. From iconic megaprojects like the Dhaka Metro Rail to nationwide urbanization efforts, the focus is on building a safer, smarter future. From high-rise residential towers to mega industrial zones, the nation’s steel demand is projected to surpass 6.5 million metric tons annually, growing steadily at over 10% per year. Positioned at the heart of this transformation, AKS leads as the nation’s most trusted steel manufacturer. Far beyond supplying raw materials, AKS sets the benchmark in performance, quality, and innovation. With state-of-the-art production facilities and cutting-edge technology, AKS ensures that every project it supports—big or small—upholds national standards of safety and excellence, reinforcing Bangladesh’s vision of sustainable and future-ready infrastructure. ACHIEVEMENT AKS has redefined steel manufacturing in Bangladesh through a bold combination of innovation, scale, and engineering excellence. Its most groundbreaking achievement lies in introducing the nation’s first B700C-R grade rebar—an ultra-high-strength, efficiency-driven innovation engineered for Bangladesh’s most ambitious infrastructure projects. This revolutionary product not only sets new benchmarks in safety and durability but also positions AKS as a true industry trailblazer. The cornerstone of its technological edge is Bangladesh’s first-ever Electric Arc Furnace (EAF), enabling the production of 100% refined steel with superior chemical composition. This ensures consistency, purity, and enhanced structural integrity across all products. This year, AKS achieved another milestone with the installation of a new High-Speed rolling mill—engineered with cutting-edge German technology from SMS Group. With Rolling Mill 2 now operating at an unprecedented speed of infrastructure demands of the nation. From modest beginnings to industry leadership, AKS’s journey embodies its enduring values—innovation, discipline, and a vision to build a stronger, safer Bangladesh. Every milestone it achieves reinforces its mission: to fortify the nation’s future—one steel bar at a time. THE PRODUCT Abul Khair Steel (AKS) is synonymous with advanced metallurgy, precision engineering, and uncompromising quality. Every AKS product begins with 100% refined steel billets, ensuring the highest purity, uniformity, and durability. This foundation provides AKS rebars with their superior chemical composition, resulting in exceptional ductility, strength, and resistance to seismic stress. Leading the product line is the B700C-R grade rebar, designed specifically for high-rise and critical infrastructure projects requiring unmatched structural performance. To empower engineers and customers with tailored solutions, AKS offers a comprehensive portfolio of reinforcing steel grades, including B420DWR, B500CWR, B500DWR, B600C-R, B600D-R, and B700C-R. This year, AKS introduced Square Bars in 10mm and 12mm sizes, manufactured in strict compliance with ISO 630-3 standards, offering exceptional dimensional precision and strength for fabrication-intensive applications. AKS is also the first company in Bangladesh to receive the CM license from BSTI, reinforcing its commitment to compliance and excellence. Additionally, AKS has commenced full-scale production of AKS Stirrups (Rings), designed to significantly enhance construction speed, safety, and uniformity on-site. These stirrups are produced in accordance with the Bangladesh National Building Code (BNBC) 2020, specifically Section 7.6.6.6, ensuring full regulatory compliance. Each product reflects AKS’s unwavering commitment to quality, innovation, and 52.5 meters per second, AKS has attained the fastest rebar rolling capability in the nation. This expansion has increased the company’s total annual production capacity to over 3 million metric tons. In alignment with its sustainability goals, AKS has also installed a 5.2 MW solar power system across its production facilities—underscoring its commitment to cleaner, greener manufacturing. Every advancement stands as a testament to AKS’s relentless drive to build a stronger, more resilient Bangladesh—crafted with the strength and integrity of AKS steel. HISTORY The story of AKS is deeply rooted in the legacy of Abul Khair Group, one of Bangladesh’s most influential and diversified conglomerates. Founded in 1953 as a small cottage enterprise, the Group evolved through decades of entrepreneurial spirit and strategic foresight to become a national industrial powerhouse. In 1993, the Group made its first foray into the steel sector with corrugated steel products, marking a pivotal chapter in Bangladesh’s industrial journey. This milestone laid the groundwork for greater ambitions. The true breakthrough came in 2009 with the establishment of the first rolling mill, which introduced Thermo-Mechanical Treatment (TMT) technology—setting a new benchmark for domestic steel quality. Recognizing the growing need for efficiency, purity, and scale, AKS took a transformative leap in 2015 by commissioning Bangladesh’s first Electric Arc Furnace (EAF). This innovation enabled the production of 100% refined steel billets, dramatically improving consistency, structural integrity, and environmental sustainability. Today, AKS stands as the country’s largest integrated long steel manufacturing complex, with an annual production capacity exceeding 3 million metric tons. Fully automated, precision-controlled, and engineered for scale, it is designed to meet the ever-expanding 18
BRAND VALUE At AKS, quality is more than a promise—it is the foundation of every operation. The brand upholds uncompromising standards, ensuring that every bar of steel delivers exceptional strength, precision, and reliability. By embracing cutting-edge technologies and advanced manufacturing processes, the company continually sets new benchmarks for efficiency, performance, and consistency in steel production. Accessibility and reach are also central to AKS’s success. With an expansive network of dealers and distributors throughout the country, the company ensures that its products are widely available, meeting demand efficiently and fostering long-term relationships with clients. Committed to more than just steel, AKS places importance on sustainability and social responsibility. Through measures such as reducing carbon emissions and integrating environmentally friendly practices in production, the company demonstrates a commitment to responsible growth and a better future. At its core, AKS maintains strict standards of quality across all operations—from sourcing raw materials to delivering finished products. These rigorous controls, combined with innovation and customer focus, have cemented the company’s reputation as a trusted and pioneering force in Bangladesh’s steel sector. reliability—values that have made it the preferred steel brand in Bangladesh. Whether used in bridges, high-rise buildings, or transportation networks, AKS steel is crafted to endure—and engineered to empower the nation’s journey toward progress. RECENT DEVELOPMENT AKS, a premier brand for high-performance steel, continues to set the gold standard in Bangladesh’s steel industry, leading with innovation, precision, and unmatched quality with 100% refined steel. As the nation’s No. 1 steel brand, AKS proudly introduces Bangladesh’s first MEER Drive technology from SMS Germany, featuring an advanced 8-strand tungsten carbide rolling system combined with High-Speed Delivery (HSD) technology operating at an impressive 52.5 meters per second—making it the fastest rolling mill in the country. This next-generation system enables the production of lower-diameter rebars 1.5 times faster than traditional slitting methods, ensuring superior strength, dimensional accuracy, and consistency across every bar. With a total annual production capacity of 3 million metric tons, AKS continues to redefine efficiency and performance in steel manufacturing. Further elevating its technological edge, AKS has introduced Automated Bar Counting and Short Bar Segregation systems. The Bar Counting mechanism uses intelligent sensors for precise bundle tracking, ensuring complete accountability in every project. Meanwhile, the Short Bar Segregation system utilizes magnetic automation to remove bars under 12 meters, guaranteeing that each bundle contains 100% refined, standard-length steel. Through these innovations and a steadfast commitment to excellence, AKS stands as the benchmark for quality, reliability, and technological leadership in Bangladesh’s steel industry. PROMOTION AKS continues to strengthen its market presence through innovative and impactful promotional strategies. With a strong focus on 100% refined steel, produced through Electric Arc Furnace (EAF) technology, AKS ensures safer, superior, and more durable structures. The brand’s Through-The-Line (TTL) marketing strategy seamlessly integrates traditional and digital channels. While continuing its nationwide campaigns, the brand is placing a stronger emphasis on digital communication, adapting to modern trends, and engaging a wider audience across social media and online platforms. To further drive education and technical excellence, AKS conducts extensive Mason Programs across the country, training masons on proper handling, bending, and installation of steel rods. These programs build skill and awareness about the benefits of using 100% refined steel produced through EAF in construction. In collaboration with the Bangladesh University of Engineering and Technology (BUET), AKS also hosts workshops and seminars for engineers and architects, focusing on the role of high-quality refined steel in enhancing structural safety, sustainability, and performance. Through these integrated, educational, and technology-driven initiatives, AKS continues to lead the industry as the ultimate symbol of trust, strength and innovation. 19 AKS set a new benchmark in Bangladesh by introducing the nation’s first ultra-high-yield steel, AKS TMT B700C-R. AKS operates the fastest rolling mill in the country, featuring MEER Drive technology combined with High-Speed Delivery (HSD). AKS has diversified its offerings with Square Bars and Stirrups (Rings), catering to a wider range of construction needs. AKS is the pioneer of using Electric Arc Furnace (EAF) technology in steelmaking in Bangladesh. AKS was the first to introduce earthquake-resistant steel. THINGS YOU DIDN’T KNOW ABOUT AKS
Bashundhara Hygiene Products is committed to serving families with a wide range of caring solutions, including baby diapers, baby wet wipes, baby feeders, baby face masks, and other essential hygiene products. Among these, Bashundhara Diapant stands out as the most significant and contributing category within the Bashundhara Hygiene portfolio. With lifestyles in Bangladesh rapidly changing, the demand for reliable and convenient baby care products has grown significantly. In this context, baby diapers have become an essential part of modern childcare. Recognizing this trend, Bashundhara Paper Mills Limited (BPML) has been producing super absorbent, ultra-soft, comfortable, and easy-to-wear Pant Style Diapers under the brand name Bashundhara Diapant for the past two years. Through innovation, quality assurance, and customer-focused solutions, Bashundhara Hygiene Products aims to ensure comfort, safety, and trust for every family it serves. The market size of baby diapers grows at 10% to 20% annually and is now worth Tk. 600 to 650 Crore. In 2014, about 70% of the demand for baby diapers was met with imports, which by 2019 came down to 40%. Local manufacturers are now catering to over 80% of the local demand in 2024. Considering the future market demand, BPML launched early the Pant Style Diaper – Brand Name: DIAPANT. In the first year, Diapant received tremendous customer response and achieved a prominent market share. From the second year, it became unbeatable in the competition among competitors. Now, they are the market leader in terms of volumes and values in the Pant Style Diaper market in Bangladesh. BPML has a strong distribution network, a highly efficient Sales & Marketing team, online order management, after-sales service, and monitoring to ensure sustainable growth in the market, as well as to delight customers with the product. Bashundhara Diapant has various product sizes in standard & mini-series, i.e.: • Small size (S): 4-8kg, 42pcs & 5pcs Packet • Medium size (M): 7-12kg, 40pcs & 5pcs Packet • Large size (L): 9-14kg, 34pcs & 5pcs Packet • Extra Large (XL): 12-17kg, 32pcs & 4pcs Packet • Extra Extra Large (XXL): 14-25kg, 24pcs & 4pcs Packet BPML is committed to serving the consumer with quality and affordable Pant Style Diaper – DIAPANT, which will ensure the “Ultimate Comfort” of your Baby. style diapers and is very easy for customers to recognize. It is unique and reliable to customers. To capture customer mindshare with this product, Bashundhara undertook a huge R&D program focusing on product quality development, comfort, packaging style, and pack sizes. At the same time, the baby model on the packaging was selected based on socio-economic culture, with outstanding communication methodology that was positively accepted in the market, giving great mindfulness among the targeted customers. Meticulously, Bashundhara purchased machinery to produce Diapant with unique features from renowned vendors. Bashundhara Diapant is manufactured with the latest generation fully automated machines. It was unveiled on 31st July 2017, for the first time ever, in a crowded shopping mall in Dhaka with the legendary personality Mr. Mostafa Monowar, actresses, stakeholders, and Bashundhara management present. It was a festive moment. Together, these efforts made the brand widely accepted, reliable, and affordable for middle-class people. THE PRODUCT BPML is the first pant style diaper producer in Bangladesh. It produces high-quality products at competitive prices, available all over the country. Bashundhara Diapant has Super Absorption Protection Capacity, Hydrophobic Leg Cuffs, Ultra Soft surface, Throw Tape, and highly stretchable features that enable air to circulate freely, keeping a baby's skin dry and fresh. BPML THE MARKET It’s a time of changing lifestyle in Bangladesh. In this regard, Baby Care products are becoming more popular, and Baby Diaper is one of them. Bashundhara Paper Mills Limited (BPML) has been producing Super Absorbent, Ultra-Soft, Comfortable, and Easy-to-Wear Pant Style Diapers under the brand name “Bashundhara Diapant” for the last two years. The market size of baby diapers grows at 10% to 20% annually and is now worth Tk. 600 to 650 Crore. In 2014, about 70% of the demand for baby diapers was met with imports, which by 2019 came down to 40%. Local manufacturers are now catering to over 80% of the demand in 2024. Now Diapant has achieved a 40% market share in the local market within a short time. ACHIEVEMENT Bashundhara Diapant achieved the No. 1 position within the first six months of its presence in the market. With the contribution of its experienced team, Diapant became unbeatable in the competition of the diaper market. A great achievement for Bashundhara Diapant is that within the 2nd year of market operation, it became the leader in all forms of diapers with its quality, availability, and prompt service to customers and traders. Traders are very eager to keep stock in their outlets to meet customer demand, while customers are passionate about using the comfortable, easy-to-wear pant style diaper – Bashundhara Diapant. In this short journey, Diapant has created a positive mindset among customers that Bangladeshi manufacturers have the capacity to produce world-class diaper products. Now, Bashundhara has the highest production capacity in the diaper market with its own production system. HISTORY The legacy of Bashundhara Hygiene products comes from the pulp-based manufacturing system in Bashundhara Paper Mills Limited. Paper pulp and diaper pulp are almost the same. After a long journey of pulp-based paper manufacturing, Bashundhara expanded its business into diaper production. In the initial stage, Bashundhara produced Velcro Type Diapers under the names “Bashundhara Diaper” and “Goody Diaper.” However, as lifestyle patterns changed rapidly, Pant Style Diapers became the right choice for customers. Customers wanted easy and fast-to-use diaper products in their busy lives. In this situation, Bashundhara management decided to produce pant style diapers – “Bashundhara Diapant.” The product name itself reflects the concept of pant 20
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