Superbrands and it’s PR partners work with all sectors of the media to promote both the programme itself as well as the featured brands. Television, print, radio and Internet are all utilised to inform consumers about how Superbrands operates, and which brands have achieved “Superbrands Status”.
dusitadmin January 6, 2026 American Standard announces its year-end success, receiving the Superbrands Thailand 2025 award, reflecting consumer confidence as the number one sanitary ware brand in the hearts of Thai people. – TheThailander thethailander.com Bangkok, December 23, 2025 – American Standard, a leading global sanitary ware brand under LIXIL Group, led by Trakul Songpiriyakit, Leader of LIXIL Thailand, Water Technology Business, and Tharinee Pimolsri, Leader of Brand & Marketing Communication, LIXIL Thailand, Water Technology Business, received the prestigious "Superbrands Thailand 2025" award from the internationally recognized branding awards ceremony. Superbrands Thailand presented the 2025 Superbrands awards to the top 27 leading brands that received the highest votes from approximately 15,000 consumers nationwide. The awards ceremony was recently held at The 71. 1/3
Trakul Songpiriyakit, Leader of LIXIL Thailand, Water Technology Business, said, “American Standard would like to thank Superbrands Thailand and all consumers for their trust in us, allowing us to receive the award for best sanitary ware brand in Thailand. Becoming a Superbrand is a great honor for the American Standard brand.” “This is not just an award, but a confirmation of the brand's commitment and a reinforcement of our Hygiene Leadership philosophy towards Thai consumers in providing the highest standards of living. We are proud to be a part of every home and will continue to innovate for a better quality of life for everyone,” Trakul added. 2/3
SudaratSripana, bangkokbiznews December 22, 2025 Klean & Kare wins the Superbrands Thailand 2025 award in the Healthcare & Wellness category in Thailand. bangkokbiznews.com/pr-news/news/prnews/1213258 Klean & Kare wins the Superbrands Thailand 2025 award in the Healthcare & Wellness category, reinforcing its vision of market leadership to elevate preventive healthcare and leverage expertise from the BDMS hospital group. On December 19, 2025, Klean & Kare , a brand of saline solutions and medical-grade healthcare solutions under Bangkok Dusit Medical Services Public Company Limited ( BDMS ) , announced a significant achievement: winning the Superbrands Thailand 2025 award in the Healthcare & Wellness category. This reinforces its position as the number one brand and market leader in Healthcare & Wellness in Thailand. The Superbrands awards are a globally recognized branding award accepted in over 90 countries. They are based on nationwide consumer surveys combined with evaluations from a panel of esteemed business and marketing experts. Klean & Kare's achievement reflects the brand's enduring position as a market leader who has consistently earned consumer trust. 1/4
Having earned the trust of Thai people for over 38 years, Klean & Kare has proven itself as a health brand that has grown from medical expertise to becoming a daily hygiene solution integrated into the lives of Thais. Its services encompass nasal, eye, and skin care, as well as primary healthcare for every household, aligning with the growing trend of preventive care that modern consumers prioritize. Klean & Kare's leadership is reflected not only in sales or brand awareness, but also in setting standards of medical-grade quality and reliability, which are recognized by both medical professionals and general consumers, coupled with the development of products that meet the real-world needs of daily life. 2/4
Major Smith Prasatpongosoth, Managing Director of A.N.B. Laboratory Co. , Ltd. and Chairman of the Executive Committee of the Hospital Business Support Group under Bangkok Dusit Medical Services Public Company Limited (BDMS), said, "I am extremely pleased that our company has received the Superbrands Thailand 2025 award in the Healthcare & Wellness category this year. This is a testament to the confidence consumers have in Klean & Kare as a leading healthcare brand. This achievement reflects our commitment to developing high-quality, safe products that truly meet the daily healthcare needs of Thai people." 3/4
“Looking ahead, Klean & Kare will continue to expand its role as a market leader in saline solutions, moving towards comprehensive healthcare and hygiene. We will offer products that meet the healthcare needs of Thai people, under medical-grade quality standards, particularly targeting hospitals within the BDMS network . This will help elevate daily healthcare and create a sustainable healthcare ecosystem (Longevity) for Thai people throughout their lives,” Major Smith concluded. 4/4
PR News December 31, 2025 The tycoon wins the Superbrands Thailand 2025 award for the fourth consecutive year. sanook.com/money/946323 Chao Sua Foods Industry Public Company Limited (CHAO), a producer and distributor of snacks and processed meat products under the "Chao Sua" brand, reinforces its leadership in the Thai snack market by winning the prestigious "Superbrands Thailand" award for the fourth consecutive year. This reflects the strong brand potential and consumer trust in terms of product quality and distinctive brand identity amidst the rapidly growing Modern Thai Snack market. 1/4
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TODAY December 25, 2025 Chao Sua wins Superbrands Thailand 2025 award for the fourth consecutive year, reinforcing its position as a leader in Modern Thai Snacks. workpointtoday.com/chao-superbrands-thailand-2025-787539-2 Chao Sua wins Superbrands Thailand 2025 award for the fourth consecutive year, reaffirming its position as a leader in Modern Thai Snacks and winning the hearts of modern consumers, while accelerating expansion into the global market. Chao Sua Foods Industry Public Company Limited (CHAO), a producer and distributor of snacks, confectionery, and processed meat products under the "Chao Sua" brand, reinforces its leadership in the Thai snack market by winning the prestigious "Superbrands Thailand" award for the fourth consecutive year. This reflects the strong brand potential and consumer trust in terms of product quality and distinctive brand identity amidst the rapidly growing Modern Thai Snack market. 1/3
Napat Morinth, Chief Executive Officer of Chaosua Foods Industry Public Company Limited, said, “Chaosua is deeply honored to receive the Superbrands Thailand 2025 award for the fourth consecutive year. This truly reflects the trust consumers place in our brand. This success stems from our commitment to developing the brand in all aspects—products, innovation, and consumer experience—to align with the lifestyles of modern consumers.” We prioritize listening to and understanding consumers through continuous research to develop products that meet their needs in terms of taste, nutrition, and diverse consumption opportunities in daily life. This is coupled with building our brand to be top-of-mind for consumers both domestically and internationally, as a quality snack brand that caters to modern lifestyles. Therefore, receiving this year's Superbrands award is significant proof that the creative power of our brand can elevate the standards of the Thai snack market. It also motivates us to maintain high standards and continue sharing our unique, delicious recipe, a secret tradition passed down for over 60 years, with consumers worldwide.” The Superbrands Thailand award is a mark of credibility and trust from consumers. “Chao Sua” received the highest number of votes from over 15,000 consumers nationwide, based on rigorous selection criteria and evaluation by industry experts, consumers, and the Superbrands Thailand committee. “Chao Sua” has demonstrated success in all dimensions: Brand Quality, Brand Affinity, and Brand Personality. At the awards ceremony, Ms. Sasikarn Mahasiri, Marketing Director of Chao Sua Foods Industry Public Company Limited, represented the company in receiving the award from Ms. Champagne Tienkaew, Director of Superbrands Thailand, at The 71 Avenue recently. 2/3
thaipr.net December 26, 2025 Giffarine shakes up the direct selling market at the end of 2025, winning the "Superbrands Award 2025" for the 15th consecutive year, reinforcing its position as the top brand in the hearts of Thai people. thaipr.net/business/3680302 Giffarine is delighted to win the “Superbrands Award 2025” for the 15th consecutive year, maintaining its position as the top brand with the highest standards and the most beloved brand in Thailand. The results reflect the public's voice in recognizing Giffarine as the only Thai multi-level marketing (MLM) brand to consistently hold a leading position in consumers' hearts. The award was presented by Superbrands Thailand. Giffarine also revealed that the last quarter of 2025 shows promising signs for its business, driven by health trends amidst economic volatility. Mr. Pongpasu Unaprom, Deputy Managing Director and Chief Growth Officer of Giffarine Skyline Unity Co., Ltd., stated, “Giffarine is extremely proud to receive the “Superbrands Award 2025” from Ms. Champagne Tienkhaew, Director of Superbrands Thailand. This marks the first time this year that Giffarine has also received the “Cover of the Year 2025” award, voted on by 26 renowned brands attending the event. The cover design reflects a modern, contemporary concept, showcasing Giffarine's commitment to providing the best products and services to consumers. We extend our sincere gratitude to Superbrands Thailand and the esteemed 1/2
judging panel for this award. We also share this pride with our Giffarine business partners, our team at headquarters, branches nationwide, and our production teams at all three of Giffarine factories, all of whom are instrumental in the brand's success.” For more information or to order products, please contact Giffarine business partners nationwide, Giffarine 1101, www.giffarine.com, Facebook: giffarineofficial, Line: @giffarinethailand, IG: Giffarinebrand, Shopee, and Lazada. Source: Polyplus PR 2/2
thaipr.net December 22, 2025 Magnolia Wins Superbrands Thailand Award for the Second Consecutive Year, Reinforcing its Leadership in Thai and ASEAN Ice Cream. Unveiling Plans for a Regional Hub to Boost Market Share with Innovation and Sustainability Strategies thaipr.net/business/3678432 Magnolia, a leading ice cream brand under the F&N Group, announced a significant achievement, winning the “Superbrands Thailand Award 2025” for the second consecutive year. This reinforces its position as the most trusted brand by consumers. The company is moving forward with its vision of “Innovation & Sustainability,” aiming to become a regional production and research and development hub. This comes after securing a 7.1% market share of the ice cream market in Thailand and ranking among the top 5 leading brands in Southeast Asia. Aniruth Mahathorn, General Manager of F&N United Co., Ltd., revealed that receiving the Superbrands award for two consecutive years is a testament to the success of their consumercentric business approach and the creation of products that meet consumer needs in every aspect. This is achieved through innovative products and a rigorous quality control system. As a result, Magnolia has become one of the top 4 ice cream brands in Thailand and top 5 in the ASEAN region, with a total market share of 7.1%. 1/2
“We are not only a leader in taste, but also a strategic production hub and regional R&D hub for the ASEAN region. Our high-quality products, manufactured in Thailand, are exported to promising international markets such as the United States, Australia, Korea, and many other countries across all regions, reflecting international confidence in the quality of Thai products.” The main strategy for driving growth is to offer a 'Cold-Dessert Experience' that goes beyond the definition of ordinary ice cream, through product diversification to meet the lifestyle needs of modern consumers, such as: F&N Magnolia x HERSHEY'S Premium Ice Cream Series: A global partnership with HERSHEY'S to create an indulgent dessert experience with Premium Chocolate and Creamy & Crunchy Cookies N' Cream flavors. Candy Pop: A fun ice cream treat featuring a candy-flavored coating, a creamy milkbased ice cream filling, and crunchy candy flakes. It offers a refreshing and uniquely fun and flavorful experience for Thai people. Bakery Ice Cream: Opening a new dimension that connects the worlds of bakery and ice cream, combining the distinctive features of crispy choux au craquelin with premium ice cream such as chocolate and Hokkaido milk, creating a unique difference in the market. Committed to world-class standards and sustainability. Beyond business growth, Magnolia places paramount importance on sustainable production processes. Its factories operate under numerous global certifications, including FSSC 22000, ISO 22000, HACCP, and GHP, and are approved by the Thai Food and Drug Administration (FDA). Furthermore, the company fully utilizes clean energy technologies such as solar power, robotic systems, and zero-discharge wastewater treatment systems, reinforcing its commitment to delivering high-quality, environmentally friendly products. To build broad consumer engagement (Brand Engagement), the brand has aggressively pursued the market through an integrated communication strategy spanning all digital platforms and utilizing Key Opinion Leaders (KOLs) to build credibility. This is coupled with comprehensive distribution across all channels, including Modern Trade, Traditional Trade, and the distinctive yellow Magnolia ice cream trucks. Magnolia aims not only to be "more than just good taste," but also to be a symbol of happiness in every moment for consumers. Experience the ultimate deliciousness at Magnolia ice cream trucks and yellow ice cream freezers, or purchase it at 7-11, Big C, Big C Mini, CJ More, Lotus's, Tops and Tops Daily, and stores nationwide near you. Follow us on Facebook for activities and special promotions: https://www.facebook.com/profile.php?id=100088279015618 Source: Public Hit 2/2
thaipr.net December 22, 2025 Nippon Paint wins the prestigious "Superbrands Thailand 2025" award for the second consecutive year! This showcases its potential as the leading "architectural paint" brand trusted by consumers nationwide. thaipr.net/business/3678413 Nippon Paint, Asia's No. 1 and the world's No. 4 paint manufacturer from Japan, has won the prestigious "Superbrands Thailand 2025" award in the "Architectural Paint" category for the second consecutive year. This reflects the brand's enduring success in building brand recognition and trust among consumers. Throughout the past year, Nippon Paint has consistently focused on brand building, reinforcing its corporate philosophy of "Paints designed with you in mind – Inspired by you," differentiating itself from other brands in the market. Combined with social responsibility activities, this has helped maintain a close relationship and enduring loyalty among Thai customers. Mr. Wachara Siririttichai, General Manager of Nippon Paint Decorative Coatings (Thailand) Co., Ltd., accepting the “Superbrands Thailand 2025” award on behalf of the company, stated that receiving this prestigious award for the second consecutive year is a source of immense pride for all Nippon Paint employees. Their collective efforts have contributed to the high level of trust placed in Nippon Paint products and the brand by Thai consumers nationwide. This award 1/2
confirms Nippon Paint's correct direction in establishing the brand as “Paint designed with you in mind,” signifying that the company develops innovative paints with the needs and needs of all users at the center (Customer-Centricity), leading to this prestigious award. The Superbrands Thailand 2025 awards are an international platform from the UK that has been recognized for over 20 years. The aim is to explore and discover brands that can create brand recognition and meet consumer needs across various product categories. The judging process involves surveying 15,000 consumers and over 3,000 brand and marketing experts, using three main criteria: Brand Quality, Brand Affinity, and Brand Personality. This year's Superbrands Thailand 2025 recognized 27 brands, with Nippon Paint being the only paint brand to receive this award. In 2025, Nippon Paint communicated its brand through a series of commercials titled "Asia's No.1" to tell the story of Nippon Paint's identity and values, reinforcing its identity as "the No. 1 paint leader in Asia." The campaign also communicated Nippon Paint's origins in Japan and its world-class paint innovation standards. This continues Nippon Paint's core principle of "Customer-Centricity," focusing on being "the paint designed with you in mind," a sustainable paint brand committed to quality and aiming to be the ultimate choice for home and building paints in the hearts of Thai people. Beyond its year-round marketing activities, another key factor in bringing the brand closer to and building relationships with consumers is Nippon Paint's social activities and participation. Examples include the 18th annual "Asia Young Designer Awards (AYDA)" competition and the recent social project in collaboration with the Bangkok Metropolitan Administration, "WALK WITH COLOURS with Nippon Paint," which involved painting sidewalks around schools in four pilot communities in Bangkok using high-quality Nippon Paint Traffic Paint. This created clearly defined safe walkways, serving as warning signs for drivers to be mindful of pedestrians and ensuring accident-free walking paths for students and community members. “The Superbrands Thailand 2025 award will help assure consumers and all stakeholders that they are choosing a truly strong and high-quality Nippon Paint brand. In the future, Nippon Paint will continue to innovate with passion for all its customers, as well as build outstanding branding and marketing strategies, and engage in social responsibility and sustainability, ensuring that Nippon Paint remains the most trusted paint brand among Thai consumers,” Mr. Wachara concluded. Source: Thaiconnexion 2/2
Thosawat Niemviwat December 22, 2025 thaipublica.org/2025/12/bangchak-inthanin-superbrands-pr-22122025 On December 18, 2025, Bangchak Group reaffirmed the strength of its Thai brands at the Superbrands 2025 awards ceremony. The "Bangchak" brand was selected as a Superbrand for the eighth consecutive year, and the "Inthanin" brand for the fifth consecutive year, reflecting the continued trust and acceptance from consumers over the years. Ms. Kloyta Na Thalang, Senior Vice President, Sustainability and Corporate Communications, Bangchak Corporation Public Company Limited, accepted the award on behalf of the "Bangchak" brand, and Ms. Nipaporn Chakrapitak, Senior Vice President, Bangchak Retail Company Limited, accepted the award on behalf of the "Inthanin" brand, at the Superbrands Thailand 2025 awards ceremony held at The 71 Venue. The Superbrands Awards are a widely recognized international award recognizing outstanding brand management practices across various categories, including brand quality, brand credibility, and brand identity and distinctiveness. Winners are selected based on nationwide market research and evaluations by experts in marketing, branding, and communications. 1/1
Share2Trade December 22, 2025 today.line.me/th/v3/article/LXNYPLn Nippon Paint wins the prestigious "Superbrands Thailand 2025" award for the second consecutive year! Nippon Paint , Asia's No. 1 and the world's No. 4 paint manufacturer from Japan, has won the prestigious "Superbrands Thailand 2025" award in the "Architectural Paint" category for the second consecutive year. This reflects the brand's enduring success in building brand recognition and trust among consumers. Throughout the past year, Nippon Paint has consistently focused on brand building, reinforcing its corporate philosophy of "Paints designed with you in mind – Inspired by you," differentiating itself from other brands in the market. Combined with social responsibility activities, this has helped maintain a close relationship and enduring loyalty among Thai customers. 2. Nippon Paint x Superbrands Thailand 2025.JPG Advertisement - Read the full article below. Mr. Wachara Siririttichai, General Manager of Nippon Paint Decorative Coatings (Thailand) Co., Ltd., accepting the “Superbrands Thailand 2025” award on behalf of the company, stated that receiving this prestigious award for the second consecutive year is a source of immense pride for all Nippon Paint employees. Their collective efforts have contributed to the high level of trust placed in Nippon Paint products and the brand by Thai consumers nationwide. This award confirms Nippon Paint's correct direction in establishing its 1/2
brand as “Paint designed with you in mind,” signifying that its innovations are developed with the needs and needs of all users at the center (Customer-Centricity), leading to this prestigious award. The Superbrands Thailand 2025 awards are an international platform from the UK that has been recognized for over 20 years. The aim is to explore and discover brands that can create brand recognition and meet consumer needs across various product categories. The judging process involves surveying 15,000 consumers and over 3,000 brand and marketing experts, using three main criteria: Brand Quality, Brand Affinity, and Brand Personality. This year's Superbrands Thailand 2025 recognized 27 brands, with Nippon Paint being the only paint brand to receive this award. In 2025, Nippon Paint communicated its brand through a series of commercials titled "Asia's No.1" to tell the story of Nippon Paint's identity and values, reinforcing its identity as "the No. 1 paint leader in Asia." The campaign also communicated Nippon Paint's origins in Japan and its world-class paint innovation standards. This continues Nippon Paint's core principle of "Customer-Centricity," focusing on being "the paint designed with you in mind," a sustainable paint brand committed to quality and aiming to be the ultimate choice for home and building paints in the hearts of Thai people. Beyond its year-round marketing activities, another key factor in bringing the brand closer to and building relationships with consumers is Nippon Paint's social activities and participation. Examples include the 18th annual "Asia Young Designer Awards (AYDA)" competition and the recent social project in collaboration with the Bangkok Metropolitan Administration, "WALK WITH COLOURS with Nippon Paint," which involved painting sidewalks around schools in four pilot communities in Bangkok using high-quality Nippon Paint Traffic Paint. This created clearly defined safe walkways, serving as warning signs for drivers to be mindful of pedestrians and ensuring accident-free walking paths for students and community members. “The Superbrands Thailand 2025 award will help assure consumers and all stakeholders that they are choosing a truly strong and high-quality Nippon Paint brand. In the future, Nippon Paint will continue to innovate with passion for all its customers, as well as build outstanding branding and marketing strategies, and engage in social responsibility and sustainability, ensuring that Nippon Paint remains the most trusted paint brand among Thai consumers,” Mr. Wachara concluded. 2/2
abieyew 26 November 2025 The Malaysia Superbrand Awards recognize 42 outstanding brands. mytruthmedia.com/2025/11/26/malaysia-choice-super-brand The 17th Superbrands Malaysia's Choice 2025 awards ceremony honored 42 brands, paying tribute to the most powerful and valuable brands in the market this year. Local brands that successfully made it into the Superbrands list in 2025 include emerging brands that are making their mark in the market and are continuously strengthening their influence beyond the Malaysian consumer market, rapidly rising to become internationally renowned brands. The Malaysia Superbrand Awards are considered a significant milestone in brand development by the business community, providing an excellent platform for brands to showcase and promote their achievements. It also allows senior management to gather and celebrate their brand's prestigious Superbrand status. Brands recognized by Superbrands are entitled to use the Superbrand logo on their advertising, packaging, and other marketing materials. Their brand stories are not only included in the authoritative Superbrand yearbook but also featured on the official Superbrand website. 1/3
The awards ceremony was graced by the presence of Haridas, Chairman of the Business Ethics Institute of Malaysia (BEIM) and Chairman of the Board of Directors of the Association for the Promotion of Higher Education in Malaysia (APHEM). Other distinguished guests and special guests included prominent online personality Mahathir, or more commonly known on social media as Mahamahu, and Remy Yakoo, Senior Director of Strategic Planning at the Malaysian External Trade Development Corporation (MATRADE). Mike Inglis, Director of Malaysian Superbrands. Mike English, Director of Superbrands Malaysia, said: “Tonight, we celebrate the exceptional brands that have earned trust, inspired loyalty, and delivered their product stories, transforming the ordinary into the extraordinary. So let’s also remember: even the best marketing campaign in the world can’t save a brand that doesn’t trust its own team.” "Once your team becomes your brand's most enthusiastic supporters, most steadfast advocates, and living witnesses, your brand will not only exist in the market, but will also take deep root in people's hearts." In congratulating the winners, Haridas said, "Tonight is not only a recognition of successful marketing, but also a tribute to the art and spirit of branding. All the effort you put into the process of brand conception, testing, improvement and final birth is admirable and respected." "Social media today also empowers brands in two ways: firstly, it gives them wings, allowing them to soar across borders; secondly, it provides a mirror, instantly reflecting every aspect of a brand's behavior, both good and bad. This is why ethics, transparency, and genuine purpose 2/3
are increasingly becoming new pillars of brand success. The best brands are not those with the loudest reputations, but those that speak the truth, take responsibility, and are willing to listen." 3/3
Admin November 21, 2025 42 Brands Win 2025 Malaysia Superbrands Award, Showcasing Outstanding Cross-Industry Strength spicecmedia.com/6995 42 brands won the 2025 Malaysia Superbrands Award, showcasing their outstanding cross-industry influence. The 17th annual "Malaysia Superbrands" awards ceremony 2025 honored 42 brands, paying tribute to the most powerful and valuable brands in the market this year. Among the local brands successfully selected for the 2025 "Superbrands" list are emerging brands that have made their mark in the market and are continuously strengthening their influence beyond the Malaysian consumer market, rapidly rising to become internationally renowned brands. 1/5
The Malaysia Superbrand Awards are considered a significant milestone in brand development by the business community. Winning brands will be represented by their CEO, Managing Director, Marketing Director, and other senior marketing and public relations executives to receive the award. This award provides an excellent platform for brands to showcase and promote their outstanding achievements, and also allows senior managers to gather together to celebrate their brand's prestigious status as a "Superbrand". A grand banquet was held to pay tribute to outstanding domestic brands. The 2025 Awards Ceremony, held at the M Resort in Bukit Jalil , was a star-studded and spectacular event. The awards ceremony was graced by the presence of Haridas, Chairman of the Malaysian Institute of Business Ethics ( BEIM ) and Chairman of the Board of Directors of the Association for the Promotion of Higher Education in Malaysia ( APHEM ) . Other distinguished guests and special guests included prominent online personality Mahathir , or more commonly known on social media as Mahamahu , and Remy Yako, Senior Director of Strategic Planning at the Malaysian External Trade Development Corporation ( MATRADE ). Mike English, Director of Malaysia Superbrands , said: “ Tonight, we celebrate together the exceptional brands that have earned trust, inspired loyalty, and delivered compelling product stories, transforming the ordinary into the extraordinary. ” " Long before a brand ventures out into the world, it begins with a belief, and that belief is born within the company! " 2/5
In congratulating the winners, Haridas said: “ Tonight is not only a recognition of successful marketing, but also a tribute to the art and spirit of branding. All the effort you put into the brand's conception, testing, improvement, and final birth is a process worthy of admiration and respect. ” " Social media today empowers brands in two ways: firstly, it gives them wings, allowing them to soar across borders; secondly, it provides a mirror, instantly reflecting every aspect of a brand's actions, both strengths and weaknesses. " Haridas said, " That's why ethics, transparency, and genuine purpose are increasingly becoming the new pillars of brand success. The best brands aren't the ones with the loudest reputations, but those that tell the truth, take responsibility, and are willing to listen. " Mike Inglis said, “ As we celebrate this moment of excellence with outstanding brands tonight, let’s also remember that even the world’s best marketing campaign cannot save a brand that doesn’t even trust its own team. ” " Once your team becomes your brand's most enthusiastic supporters, most steadfast advocates, and living witnesses, your brand will not only exist in the market, but will also take deep root in people's hearts. " Haridas said: " I would like to outline six key factors for your reference to help new brands develop and continue to grow: Define your brand mission Stay true to yourself and be sincere. Provide value consistently and steadily Listen to the needs of the audience Embrace technology and innovation while maintaining humanistic care. Integrate integrity into your brand DNA to build a lasting reputation . Brands selected to participate in the Superbrands program are entitled to use the Superbrands logo on their advertising, packaging, and other marketing materials. Their brand stories are not only included in the authoritative Superbrands yearbook but also featured on the official Superbrands website. 3/5
Dafizeck November 20, 2025 Superbrands Malaysia 2025 Recognises 42 Leading Brands at 17th Edition Gala theledger.asia/superbrands-malaysia-2025-recognises-42-leading-brands-at-17th-edition-gala KUALA LUMPUR, 20 November 2025 – Superbrands Malaysia 2025 marked its 17th edition with a glittering gala at M Resort Bukit Kiara, celebrating 42 brands recognised as the most valuable and trusted in the market. This year’s awards highlight the growing strength of local brands, many of which are expanding beyond Malaysia’s consumer markets to achieve international recognition. The Superbrands Malaysia Awards are considered a significant milestone in corporate branding. Winning brands were represented by their chief executive officers, managing directors, marketing directors and senior PR executives, making the event a showcase of excellence and a celebration of Superbrands status. Brands participating in the programme are entitled to use the prestigious Superbrands logo on advertising, packaging and marketing communications. Their stories are also featured in the Superbrands Reference Book and on the official Superbrands website, further amplifying their achievements. The 2025 awards were presented by guest of honour K Haridas, Chair of the Business Ethics Institute of Malaysia (BEIM) and President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM). VIP guest Mahadir Mohamed Arifin, better known as Mahamahu in the social media world, and MATRADE Senior Director for Strategic Planning, Remee Yaakub, also graced the evening. 1/4
Superbrands Malaysia Director Mike English remarked: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world.” Haridas congratulated the winners, emphasising that the awards are not merely a recognition of successful marketing but a tribute to the art and soul of branding: “Social media today has given brands both wings and mirrors; wings to soar across borders and mirrors that reflect every action, good or bad, instantly. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply.” English added: “The greatest campaigns in the world cannot save a brand that its own people do not believe in. But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof, then your brand doesn’t just live in the marketplace. It lives in hearts.” In his closing remarks, Haridas outlined six critical factors for new brands to evolve and endure: Define your purpose Be authentic Deliver consistently Listen to your audience Embrace technology and innovation while maintaining the human touch Build integrity into your DNA to create a lasting reputation Winners of Superbrands Malaysia 2025 Awards: 2/4
1. AKADEMI TVET UNIRAZAK 22. GAIDO 2. APACS 23. GOLDEN VENTURE 3. BEAUBOSS 24. HAMMER2 4. BEETHREE 25. KOON KEE 5. BIONERV 26. KYLOW 6. BIR ALI 27. LESTIVE 7. BRICKFIELDS ASIA COLLEGE 28. LIGER 8. BUBBLES 02 29. MALENCCA 9. CANDYTA 30. MOBITHRON ADVANCE 10. CIKGU GORGEOUS 31. MODASAFE 11. D SWIM ACADEMY 32. MR ABSORBER 12. DERMALENE 33. NADI AERO CONSULTANTS 13. EB FROZEN 34. NUETRAA 14. ELDON HEALTHCARE 35. PANQUEEN 15, ESTIKA MEDISPA 36. PERTAMA SPRINGROLLS 16. EVERBEST SOYABEAN 37. RAMBOO PET 17. EVIN 38. QMAY FOOD ASIA 18. EXN LUBE 39. RIGHT POWER 19. EZY ORANGE 40. SASABELL 20. FARMIERE 41. T&I 21. GAIA 42. TOUJOURS ADVANCED Author Dafizeck Dafizeck Daud is a seasoned journalist with a keen eye for business, policy, and innovation, covering stories that connect market trends, industry leadership, and sustainable growth. 3/4
Juniper November 20, 2025 Top Brands Showcase Versatility In Multiple Industries For Superbrands Malaysia 2025 Awards junipersjournal.com/top-brands-showcase-versatility-in-multiple-industries-for-superbrands-malaysia-2025-awards Superbrands 2025 Awards Certificates : Superbrands Malaysia 2025 celebrates its 17 edition and showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event. 2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands. th 1/7
Superbrands 2025 Award Trophies Superbrands 2025 A Grand Affair 2/7
The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status. Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website. Superbrands 2025 Guest of Honour Mr. K. Haridas 3/7
Superbrands 2025 Superbrands MY Director Mike English The 2025 awards were presented at M Resort Bukit Kiara in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub. Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!” Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected. “Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,” said Mr Haridas. 4/7
Mike English said: “Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. “But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.” Superbrands 2025 5/7
Congrats Recipients Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: define your purpose be authentic deliver consistently listen to what your audience wants embrace technology and innovation yet maintain your human touch and build integrity into your DNA and build reputation that lasts.” Winners of Superbrands Malaysia 2025 Awards 1. AKADEMI TVET UNIRAZAK 22. GAIDO 2. APACS 23. GOLDEN VENTURE 3. BEAUBOSS 24. HAMMER2 4. BEETHREE 25. KOON KEE 5. BIONERV 26. KYLOW 6. BIR ALI 27. LESTIVE 7. BRICKFIELDS ASIA COLLEGE 28. LIGER 8. BUBBLES 02 29. MALENCCA 9. CANDYTA 30. MOBITHRON ADVANCE 10. CIKGU GORGEOUS 31. MODASAFE 11. D SWIM ACADEMY 32. MR ABSORBER 6/7
12. DERMALENE 33. NADI AERO CONSULTANTS 13. EB FROZEN 34. NUETRAA 14. ELDON HEALTHCARE 35. PANQUEEN 15. ESTIKA MEDISPA 36. PERTAMA SPRINGROLLS 16. EVERBEST SOYABEAN 37. RAMBOO PET 17. EVIN 38. QMAY FOOD ASIA 18. EXN LUBE 39. RIGHT POWER 19. EZY ORANGE 40. SASABELL 20. FARMIERE 41. T&I 21. GAIA 42. TOUJOURS ADVANCED Superbrands Malaysia 2025 Awards 7/7
Henry Lee November 20, 2025 Top Brands Showcase Versatility in Multiple Industries for Superbrands Malaysia 2025 Awards clevermunkey.com/2025/11/top-brands-showcase-versatility-in.html On the evening of 14 November, I was at M Resort & Hotel for the Superbrands Malaysia 2025 Awards. This is the 17th edition and it showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event. Gala evening pays tribute to excellent brands in the country 2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands. 1/9
Superbrands Malaysia 2025 Awards celebrates its 17th annual edition and presented 42 brands at M Resort Bukit Kiara in a memorable and glittering gala evening 2/9
Superbrands Malaysia 2025 Award Certificates The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status. Presentation of Superbrands award to recipient GAIDO MALAYSIA flanked by guest of honour, Mr K Haridas (middle) and Superbrands Malaysia Director Mr Mike English (right). 3/9
Presentation of Superbrands award to recipient KYLOW flanked by special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub (middle) and VIP guest Internet personality Mahadir Mohamed Arifin "Mahamahu" (right). Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website. 4/9
VIP guest Internet personality, Mahadir Mohamed Arifin receiving token of appreciation from Superbrands Malaysia Director Mike English The 2025 awards were presented in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub. 5/9
Here are the foods I had at the event. Classic Nicoise Salad, French Onion Soup with Cheese Crouton, Tender Seared Beef Fillet Medallions and ended with Belgian Chocolate Sphere dessert. Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!” 6/9
Superbrands Malaysia Director Mike English addressing recipients of the selected 42 brands “Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.” Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected. 7/9
Guest of honour Mr K Haridas, President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM) congratulating winners of the Superbrands Malaysia 2025 Awards “Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,” Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: - define your purpose - be authentic - deliver consistently - listen to what your audience wants - embrace technology and innovation yet maintain your human touch and - build integrity into your DNA and create reputation that lasts.” 8/9
To date over 40,000 individual brands have been featured worldwide. You can find out more info on Superbrands, by visiting www.superbrands.com. 9/9
中國報 November 18, 2025 2025 Malaysia Superbrand Awards Recognizes 42 Brands Showcasing Their Excellence chinapress.com.my/20251118/2025大马超级品牌大奖表彰42品牌展现各界卓越实力 The 2025 Malaysia Superbrand Awards recognized 42 brands showcasing their outstanding strength across various sectors. Remy Yako (front row, 11th from left), Haridas, Mike Inglis, and Mahathir pose for a group photo with representatives of the 42 brands that won the Malaysia Superbrand Award. The 17th Malaysia Superbrands Awards 2025 was held at the M Resort in Kuala Lumpur, recognizing 42 brands from various industries and paying tribute to the most powerful and valuable brands in the country. The Malaysia Superbrand Awards are considered a significant milestone in brand development, providing a platform for companies to showcase and promote their achievements, and allowing senior managers to gather together to celebrate the brand's rise to a prestigious status. Mike Inglis, director of Malaysia Superbrands, pointed out that these outstanding brands not only win trust and inspire loyalty, but also tell their own stories, turning the ordinary into the extraordinary. 1/2
"A brand begins with belief before it reaches the outside world, and belief is born from within the company. When your team becomes the most enthusiastic supporter, the most steadfast advocate, and the true witness of the brand, your brand not only exists, but also resonates with people." The guest speaker at the conference was Haridas, Chairman of the Business Ethics Institute of Malaysia (BEIM) and Chairman of the Board of Directors of the Association for the Promotion of Higher Education in Malaysia (APHEM). He commended the award winners for their hard work from conception to brand creation, deeming it worthy of admiration and respect. "Social media allows brands to soar across borders, while also serving as an instant mirror reflecting their strengths and weaknesses. Ethics, transparency, and sincerity are the new pillars of brand success. The best brands are not necessarily the most famous, but rather those that speak the truth, are responsible, and are willing to listen." He emphasized six key factors that help new brands develop and grow: clearly define the brand mission, maintain authenticity and sincerity, consistently provide value, listen to the needs of the audience, embrace technology and innovation, maintain humanistic care, integrate integrity into the brand's DNA, and build a lasting reputation. Other guests included internet celebrity Mahamahu and Remy Yakob, Senior Director of Strategic Planning at the Malaysian External Trade Development Corporation (MATRADE). Award-winning brands have the right to use the Superbrand logo in advertising, packaging and other promotional materials, and their brand stories will also be published in the authoritative Superbrand yearbook and official website. Website: www.superbrands.com 2/2
Reon November 18, 2025 Top brands showcase versatility in multiple industries for Superbrands Malaysia 2025 Awards maxit.my/2025/11/top-brands-showcase-versatility-in-multiple-industries-for-superbrands-malaysia-2025-awards Home News Top brands showcase versatility in multiple industries for Superbrands Malaysia 2025 Awards News Superbrands Malaysia 2025 celebrates its 17 edition and showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event. 2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands. The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status. th 1/5
Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website. The 2025 awards were presented at M Resort Bukit Kiara in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub. Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!” Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected. 2/5
“Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,” said Mr Haridas. Mike English said: “Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. “But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.” Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: – define your purpose – be authentic – deliver consistently – listen to what your audience wants – embrace technology and innovation yet maintain your human touch and – build integrity into your DNA and create reputation that lasts.” 3/5
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