INTERNATIONAL MEDIA COVERAGE
Superbrands and it’s PR partners work with all sectors of the media to promote both the programme itself as well as the featured brands. Television, print, radio and Internet are all utilised to inform consumers about how Superbrands operates, and which brands have achieved “Superbrands Status”.
abieyew 26 November 2025 The Malaysia Superbrand Awards recognize 42 outstanding brands. mytruthmedia.com/2025/11/26/malaysia-choice-super-brand The 17th Superbrands Malaysia's Choice 2025 awards ceremony honored 42 brands, paying tribute to the most powerful and valuable brands in the market this year. Local brands that successfully made it into the Superbrands list in 2025 include emerging brands that are making their mark in the market and are continuously strengthening their influence beyond the Malaysian consumer market, rapidly rising to become internationally renowned brands. The Malaysia Superbrand Awards are considered a significant milestone in brand development by the business community, providing an excellent platform for brands to showcase and promote their achievements. It also allows senior management to gather and celebrate their brand's prestigious Superbrand status. Brands recognized by Superbrands are entitled to use the Superbrand logo on their advertising, packaging, and other marketing materials. Their brand stories are not only included in the authoritative Superbrand yearbook but also featured on the official Superbrand website. 1/3
The awards ceremony was graced by the presence of Haridas, Chairman of the Business Ethics Institute of Malaysia (BEIM) and Chairman of the Board of Directors of the Association for the Promotion of Higher Education in Malaysia (APHEM). Other distinguished guests and special guests included prominent online personality Mahathir, or more commonly known on social media as Mahamahu, and Remy Yakoo, Senior Director of Strategic Planning at the Malaysian External Trade Development Corporation (MATRADE). Mike Inglis, Director of Malaysian Superbrands. Mike English, Director of Superbrands Malaysia, said: “Tonight, we celebrate the exceptional brands that have earned trust, inspired loyalty, and delivered their product stories, transforming the ordinary into the extraordinary. So let’s also remember: even the best marketing campaign in the world can’t save a brand that doesn’t trust its own team.” "Once your team becomes your brand's most enthusiastic supporters, most steadfast advocates, and living witnesses, your brand will not only exist in the market, but will also take deep root in people's hearts." In congratulating the winners, Haridas said, "Tonight is not only a recognition of successful marketing, but also a tribute to the art and spirit of branding. All the effort you put into the process of brand conception, testing, improvement and final birth is admirable and respected." "Social media today also empowers brands in two ways: firstly, it gives them wings, allowing them to soar across borders; secondly, it provides a mirror, instantly reflecting every aspect of a brand's behavior, both good and bad. This is why ethics, transparency, and genuine purpose 2/3
are increasingly becoming new pillars of brand success. The best brands are not those with the loudest reputations, but those that speak the truth, take responsibility, and are willing to listen." 3/3
Admin November 21, 2025 42 Brands Win 2025 Malaysia Superbrands Award, Showcasing Outstanding Cross-Industry Strength spicecmedia.com/6995 42 brands won the 2025 Malaysia Superbrands Award, showcasing their outstanding cross-industry influence. The 17th annual "Malaysia Superbrands" awards ceremony 2025 honored 42 brands, paying tribute to the most powerful and valuable brands in the market this year. Among the local brands successfully selected for the 2025 "Superbrands" list are emerging brands that have made their mark in the market and are continuously strengthening their influence beyond the Malaysian consumer market, rapidly rising to become internationally renowned brands. 1/5
The Malaysia Superbrand Awards are considered a significant milestone in brand development by the business community. Winning brands will be represented by their CEO, Managing Director, Marketing Director, and other senior marketing and public relations executives to receive the award. This award provides an excellent platform for brands to showcase and promote their outstanding achievements, and also allows senior managers to gather together to celebrate their brand's prestigious status as a "Superbrand". A grand banquet was held to pay tribute to outstanding domestic brands. The 2025 Awards Ceremony, held at the M Resort in Bukit Jalil , was a star-studded and spectacular event. The awards ceremony was graced by the presence of Haridas, Chairman of the Malaysian Institute of Business Ethics ( BEIM ) and Chairman of the Board of Directors of the Association for the Promotion of Higher Education in Malaysia ( APHEM ) . Other distinguished guests and special guests included prominent online personality Mahathir , or more commonly known on social media as Mahamahu , and Remy Yako, Senior Director of Strategic Planning at the Malaysian External Trade Development Corporation ( MATRADE ). Mike English, Director of Malaysia Superbrands , said: “ Tonight, we celebrate together the exceptional brands that have earned trust, inspired loyalty, and delivered compelling product stories, transforming the ordinary into the extraordinary. ” " Long before a brand ventures out into the world, it begins with a belief, and that belief is born within the company! " 2/5
In congratulating the winners, Haridas said: “ Tonight is not only a recognition of successful marketing, but also a tribute to the art and spirit of branding. All the effort you put into the brand's conception, testing, improvement, and final birth is a process worthy of admiration and respect. ” " Social media today empowers brands in two ways: firstly, it gives them wings, allowing them to soar across borders; secondly, it provides a mirror, instantly reflecting every aspect of a brand's actions, both strengths and weaknesses. " Haridas said, " That's why ethics, transparency, and genuine purpose are increasingly becoming the new pillars of brand success. The best brands aren't the ones with the loudest reputations, but those that tell the truth, take responsibility, and are willing to listen. " Mike Inglis said, “ As we celebrate this moment of excellence with outstanding brands tonight, let’s also remember that even the world’s best marketing campaign cannot save a brand that doesn’t even trust its own team. ” " Once your team becomes your brand's most enthusiastic supporters, most steadfast advocates, and living witnesses, your brand will not only exist in the market, but will also take deep root in people's hearts. " Haridas said: " I would like to outline six key factors for your reference to help new brands develop and continue to grow: Define your brand mission Stay true to yourself and be sincere. Provide value consistently and steadily Listen to the needs of the audience Embrace technology and innovation while maintaining humanistic care. Integrate integrity into your brand DNA to build a lasting reputation . Brands selected to participate in the Superbrands program are entitled to use the Superbrands logo on their advertising, packaging, and other marketing materials. Their brand stories are not only included in the authoritative Superbrands yearbook but also featured on the official Superbrands website. 3/5
Dafizeck November 20, 2025 Superbrands Malaysia 2025 Recognises 42 Leading Brands at 17th Edition Gala theledger.asia/superbrands-malaysia-2025-recognises-42-leading-brands-at-17th-edition-gala KUALA LUMPUR, 20 November 2025 – Superbrands Malaysia 2025 marked its 17th edition with a glittering gala at M Resort Bukit Kiara, celebrating 42 brands recognised as the most valuable and trusted in the market. This year’s awards highlight the growing strength of local brands, many of which are expanding beyond Malaysia’s consumer markets to achieve international recognition. The Superbrands Malaysia Awards are considered a significant milestone in corporate branding. Winning brands were represented by their chief executive officers, managing directors, marketing directors and senior PR executives, making the event a showcase of excellence and a celebration of Superbrands status. Brands participating in the programme are entitled to use the prestigious Superbrands logo on advertising, packaging and marketing communications. Their stories are also featured in the Superbrands Reference Book and on the official Superbrands website, further amplifying their achievements. The 2025 awards were presented by guest of honour K Haridas, Chair of the Business Ethics Institute of Malaysia (BEIM) and President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM). VIP guest Mahadir Mohamed Arifin, better known as Mahamahu in the social media world, and MATRADE Senior Director for Strategic Planning, Remee Yaakub, also graced the evening. 1/4
Superbrands Malaysia Director Mike English remarked: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world.” Haridas congratulated the winners, emphasising that the awards are not merely a recognition of successful marketing but a tribute to the art and soul of branding: “Social media today has given brands both wings and mirrors; wings to soar across borders and mirrors that reflect every action, good or bad, instantly. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply.” English added: “The greatest campaigns in the world cannot save a brand that its own people do not believe in. But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof, then your brand doesn’t just live in the marketplace. It lives in hearts.” In his closing remarks, Haridas outlined six critical factors for new brands to evolve and endure: Define your purpose Be authentic Deliver consistently Listen to your audience Embrace technology and innovation while maintaining the human touch Build integrity into your DNA to create a lasting reputation Winners of Superbrands Malaysia 2025 Awards: 2/4
1. AKADEMI TVET UNIRAZAK 22. GAIDO 2. APACS 23. GOLDEN VENTURE 3. BEAUBOSS 24. HAMMER2 4. BEETHREE 25. KOON KEE 5. BIONERV 26. KYLOW 6. BIR ALI 27. LESTIVE 7. BRICKFIELDS ASIA COLLEGE 28. LIGER 8. BUBBLES 02 29. MALENCCA 9. CANDYTA 30. MOBITHRON ADVANCE 10. CIKGU GORGEOUS 31. MODASAFE 11. D SWIM ACADEMY 32. MR ABSORBER 12. DERMALENE 33. NADI AERO CONSULTANTS 13. EB FROZEN 34. NUETRAA 14. ELDON HEALTHCARE 35. PANQUEEN 15, ESTIKA MEDISPA 36. PERTAMA SPRINGROLLS 16. EVERBEST SOYABEAN 37. RAMBOO PET 17. EVIN 38. QMAY FOOD ASIA 18. EXN LUBE 39. RIGHT POWER 19. EZY ORANGE 40. SASABELL 20. FARMIERE 41. T&I 21. GAIA 42. TOUJOURS ADVANCED Author Dafizeck Dafizeck Daud is a seasoned journalist with a keen eye for business, policy, and innovation, covering stories that connect market trends, industry leadership, and sustainable growth. 3/4
Juniper November 20, 2025 Top Brands Showcase Versatility In Multiple Industries For Superbrands Malaysia 2025 Awards junipersjournal.com/top-brands-showcase-versatility-in-multiple-industries-for-superbrands-malaysia-2025-awards Superbrands 2025 Awards Certificates : Superbrands Malaysia 2025 celebrates its 17 edition and showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event. 2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands. th 1/7
Superbrands 2025 Award Trophies Superbrands 2025 A Grand Affair 2/7
The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status. Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website. Superbrands 2025 Guest of Honour Mr. K. Haridas 3/7
Superbrands 2025 Superbrands MY Director Mike English The 2025 awards were presented at M Resort Bukit Kiara in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub. Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!” Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected. “Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,” said Mr Haridas. 4/7
Mike English said: “Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. “But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.” Superbrands 2025 5/7
Congrats Recipients Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: define your purpose be authentic deliver consistently listen to what your audience wants embrace technology and innovation yet maintain your human touch and build integrity into your DNA and build reputation that lasts.” Winners of Superbrands Malaysia 2025 Awards 1. AKADEMI TVET UNIRAZAK 22. GAIDO 2. APACS 23. GOLDEN VENTURE 3. BEAUBOSS 24. HAMMER2 4. BEETHREE 25. KOON KEE 5. BIONERV 26. KYLOW 6. BIR ALI 27. LESTIVE 7. BRICKFIELDS ASIA COLLEGE 28. LIGER 8. BUBBLES 02 29. MALENCCA 9. CANDYTA 30. MOBITHRON ADVANCE 10. CIKGU GORGEOUS 31. MODASAFE 11. D SWIM ACADEMY 32. MR ABSORBER 6/7
12. DERMALENE 33. NADI AERO CONSULTANTS 13. EB FROZEN 34. NUETRAA 14. ELDON HEALTHCARE 35. PANQUEEN 15. ESTIKA MEDISPA 36. PERTAMA SPRINGROLLS 16. EVERBEST SOYABEAN 37. RAMBOO PET 17. EVIN 38. QMAY FOOD ASIA 18. EXN LUBE 39. RIGHT POWER 19. EZY ORANGE 40. SASABELL 20. FARMIERE 41. T&I 21. GAIA 42. TOUJOURS ADVANCED Superbrands Malaysia 2025 Awards 7/7
Henry Lee November 20, 2025 Top Brands Showcase Versatility in Multiple Industries for Superbrands Malaysia 2025 Awards clevermunkey.com/2025/11/top-brands-showcase-versatility-in.html On the evening of 14 November, I was at M Resort & Hotel for the Superbrands Malaysia 2025 Awards. This is the 17th edition and it showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event. Gala evening pays tribute to excellent brands in the country 2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands. 1/9
Superbrands Malaysia 2025 Awards celebrates its 17th annual edition and presented 42 brands at M Resort Bukit Kiara in a memorable and glittering gala evening 2/9
Superbrands Malaysia 2025 Award Certificates The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status. Presentation of Superbrands award to recipient GAIDO MALAYSIA flanked by guest of honour, Mr K Haridas (middle) and Superbrands Malaysia Director Mr Mike English (right). 3/9
Presentation of Superbrands award to recipient KYLOW flanked by special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub (middle) and VIP guest Internet personality Mahadir Mohamed Arifin "Mahamahu" (right). Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website. 4/9
VIP guest Internet personality, Mahadir Mohamed Arifin receiving token of appreciation from Superbrands Malaysia Director Mike English The 2025 awards were presented in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub. 5/9
Here are the foods I had at the event. Classic Nicoise Salad, French Onion Soup with Cheese Crouton, Tender Seared Beef Fillet Medallions and ended with Belgian Chocolate Sphere dessert. Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!” 6/9
Superbrands Malaysia Director Mike English addressing recipients of the selected 42 brands “Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.” Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected. 7/9
Guest of honour Mr K Haridas, President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM) congratulating winners of the Superbrands Malaysia 2025 Awards “Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,” Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: - define your purpose - be authentic - deliver consistently - listen to what your audience wants - embrace technology and innovation yet maintain your human touch and - build integrity into your DNA and create reputation that lasts.” 8/9
To date over 40,000 individual brands have been featured worldwide. You can find out more info on Superbrands, by visiting www.superbrands.com. 9/9
中國報 November 18, 2025 2025 Malaysia Superbrand Awards Recognizes 42 Brands Showcasing Their Excellence chinapress.com.my/20251118/2025大马超级品牌大奖表彰42品牌展现各界卓越实力 The 2025 Malaysia Superbrand Awards recognized 42 brands showcasing their outstanding strength across various sectors. Remy Yako (front row, 11th from left), Haridas, Mike Inglis, and Mahathir pose for a group photo with representatives of the 42 brands that won the Malaysia Superbrand Award. The 17th Malaysia Superbrands Awards 2025 was held at the M Resort in Kuala Lumpur, recognizing 42 brands from various industries and paying tribute to the most powerful and valuable brands in the country. The Malaysia Superbrand Awards are considered a significant milestone in brand development, providing a platform for companies to showcase and promote their achievements, and allowing senior managers to gather together to celebrate the brand's rise to a prestigious status. Mike Inglis, director of Malaysia Superbrands, pointed out that these outstanding brands not only win trust and inspire loyalty, but also tell their own stories, turning the ordinary into the extraordinary. 1/2
"A brand begins with belief before it reaches the outside world, and belief is born from within the company. When your team becomes the most enthusiastic supporter, the most steadfast advocate, and the true witness of the brand, your brand not only exists, but also resonates with people." The guest speaker at the conference was Haridas, Chairman of the Business Ethics Institute of Malaysia (BEIM) and Chairman of the Board of Directors of the Association for the Promotion of Higher Education in Malaysia (APHEM). He commended the award winners for their hard work from conception to brand creation, deeming it worthy of admiration and respect. "Social media allows brands to soar across borders, while also serving as an instant mirror reflecting their strengths and weaknesses. Ethics, transparency, and sincerity are the new pillars of brand success. The best brands are not necessarily the most famous, but rather those that speak the truth, are responsible, and are willing to listen." He emphasized six key factors that help new brands develop and grow: clearly define the brand mission, maintain authenticity and sincerity, consistently provide value, listen to the needs of the audience, embrace technology and innovation, maintain humanistic care, integrate integrity into the brand's DNA, and build a lasting reputation. Other guests included internet celebrity Mahamahu and Remy Yakob, Senior Director of Strategic Planning at the Malaysian External Trade Development Corporation (MATRADE). Award-winning brands have the right to use the Superbrand logo in advertising, packaging and other promotional materials, and their brand stories will also be published in the authoritative Superbrand yearbook and official website. Website: www.superbrands.com 2/2
Reon November 18, 2025 Top brands showcase versatility in multiple industries for Superbrands Malaysia 2025 Awards maxit.my/2025/11/top-brands-showcase-versatility-in-multiple-industries-for-superbrands-malaysia-2025-awards Home News Top brands showcase versatility in multiple industries for Superbrands Malaysia 2025 Awards News Superbrands Malaysia 2025 celebrates its 17 edition and showcases 42 brands to pay tribute to the excellent and most valuable brands in the market in this year’s awards event. 2025 has seen local brands making it to the Superbrands list with new entrants in the market as they strengthen their presence beyond Malaysia’s consumer markets and are fast becoming internationally recognised brands. The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands which will be represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives. The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status. th 1/5
Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website. The 2025 awards were presented at M Resort Bukit Kiara in a memorable and glittering gala evening by guest of honour, Mr K Haridas, who was Chair of the Business Ethics Institute of Malaysia (BEIM) and currently President of the Council of Management of the Association for the Promotion of Higher Education in Malaysia (APHEM), as well as VIP guest Internet personality Mahadir Mohamed Arifin, or better known as Mahamahu to the social media world, and special guest MATRADE Senior Director for Strategic Planning, Encik Remee Yaakub. Superbrands Malaysia Director Mike English said: “Tonight we celebrate brilliance and brands that have earned trust, inspired loyalty and turned ordinary products into extraordinary stories. A brand begins with belief, and belief is born inside your own walls long before it reaches the outside world!” Mr Haridas in congratulating the winners said: “Tonight is not merely a recognition of successful marketing – it is a tribute to the art and soul of branding. All your efforts that have gone into conceptualising, testing, improving and finally giving birth to the brand – a realisation taking effect that has to be admired and respected. 2/5
“Social media today has given brands both wings and mirrors – wings to soar across borders and mirrors that reflect every action, good or bad, instantly. This is where ethics, transparency and sincerity of purpose are increasingly becoming the new pillars of branding success. The best brands are not those that shout the loudest but those that speak the truth, act responsibly and listen deeply,” said Mr Haridas. Mike English said: “Tonight, as we celebrate the best of branding, let’s remember that the greatest campaigns in the world cannot save a brand that its own people do not believe in. “But when your team becomes your loudest cheerleaders, your most passionate advocates, your living and breathing proof – then your brand doesn’t just live in the marketplace. It lives in hearts.” Mr Haridas said: “I would like to outline six critical factors for consideration that could assist new brands to evolve and endure: – define your purpose – be authentic – deliver consistently – listen to what your audience wants – embrace technology and innovation yet maintain your human touch and – build integrity into your DNA and create reputation that lasts.” 3/5
Winners of Superbrands Malaysia 2025 Awards 4/5
AKADEMI TVET UNIRAZAK GAIDO APACS GOLDEN VENTURE BEAUBOSS HAMMER2 BEETHREE KOON KEE BIONERV KYLOW BIR ALI LESTIVE BRICKFIELDS ASIA COLLEGE LIGER BUBBLES 02 MALENCCA CANDYTA MOBITHRON ADVANCE CIKGU GORGEOUS MODASAFE D SWIM ACADEMY MR ABSORBER DERMALENE NADI AERO CONSULTANTS EB FROZEN NUETRAA ELDON HEALTHCARE PANQUEEN ESTIKA MEDISPA PERTAMA SPRINGROLLS EVERBEST SOYABEAN RAMBOO PET EVIN QMAY FOOD ASIA EXN LUBE RIGHT POWER EZY ORANGE SASABELL FARMIERE T&I GAIA TOUJOURS ADVANCED 5/5
Redakcja November 26, 2025 The results of the 19th Polish edition of the Superbrands ranking are already known brandingmonitor.pl/wyniki-19-polskiej-edycji-rankingu-superbrands-sa-juz-znane 19th edition of Superbrands under the slogan "Heritage and Future" The theme of Superbrands 2025 in Poland was "Heritage and Future." Nina KowalewskaMotlik, CEO of New Communications, the exclusive representative of Superbrands Ltd. in Poland, emphasizes that heritage is not the same as history. "It's the set of assumptions that define what the brand does and what position it wants to achieve in the market. Everything that's been implemented into its 'operating system.' This heritage makes it... a brand. And a brand differs from a company and from the product itself in that it has a story behind it about what it is, what it wants to be, and how it wants to change the world: today and in the future," he emphasizes. Survey, research and deliberations of the Brand Council The process of selecting the winning brands involved two stages. The first involved a survey conducted using a new methodology developed by Professor Dominika Maison. The CAWI study involved a group of 6,000 adult Poles who evaluated over 3,000 brands across 100 product and service categories. Next, the Brand Council, composed of leading figures from the worlds of marketing, branding, strategy, advertising, and PR, deliberated on the brands nominated by respondents. The business brand winners were selected by representatives of the Lewiatan Confederation. 1/3
Superbrands 2025 Winners The winners of the 19th Polish edition of the Superbrands 2025 ranking are: AMS Apartment Biovital bishop Brothers Fruit Growers Cisowianka Doppelherz Dr. Max Dziennik Gazeta Prawna Eneris Factory Felix Forbes Gazeta.pl GPD Koszyki Hall Lipton Lotto MediaMarkt Nanovo Nationale Nederlanden Newsweek Onet Oriflame Plusssh Port Przysnacki Sante T-Mobile Thermomix Tork Vizir Volkswagen Financial Services Klimas Wkręt-Met The Brands Council also awarded two honorary prizes under this year’s theme, “Heritage and Future,” to: Waldemar Dąbrowski – director of the Grand Theatre – National Opera in Warsaw, originator of the Opera Academy; Jakub Józef Orliński – a graduate of the Opera Academy, who gathers full auditoriums all over the world. 2/3
Superbrands Poland Event 2025 Opening Address by Nina Kowalewska-Motlik, CEO of New Communications, the exclusive representative of Superbrands Ltd. In Poland. “Dear Ladies and Gentlemen, Dear Guests, A very warm welcome to the Grand Finale Gala of the nineteenth edition of Superbrands Poland. This evening was opened by the wonderful Jasiek Piwowarczyk, a finalist of this year’s edition of The Voice of Poland, with his performance of Whitney Houston’s song “.Saving All My Love for You”. Let’s give Jasiek a round of applause and keep our fingers crossed for his victory in Saturday’s finale. My name is Nina Kowalewska-Motlik, and for the past 20 years I have been responsible for the Superbrands project in Poland. This year’s edition is held under the theme Heritage and Future. The symbol of the tree represents heritage, identity, and the strength of our ancestors, as well as the future, growth, and spiritual development. In many cultures, it is a symbol of the connection between the earthly world and the heavens, and also of immortality, regeneration, patience, and the cycle of life. We awarded the first Superbrands statuettes on February 1st, 2005, and that moment became for many brands a symbolic confirmation of their position and strength. The winning brands were selected by the Brand Council, composed of marketing experts. Since the first edition, almost everything has changed: the market, consumers, technologies, and even the way we think about brands and their role in social life. Thus, we have built the Superbrands project on its heritage while keeping up with the times and continually improving it. In 2013, we made a breakthrough by inviting brand users to co-decide which brands deserve the title of the strongest on the Polish market. For twelve years now, we have been conducting systematic consumer research. Our aim is to reflect as precisely as possible what Poles really think about brands—which ones they trust, which they choose, and which they identify with. This year’s study is based on an enhanced methodology, which we will present to you shortly. We therefore have a two-stage evaluation of consumer brands: first by consumers themselves, and then by the expert Brand Council.
Business brands, on the other hand, are evaluated by experts from the Lewiatan Employers’ Organization. Over the past two decades, the Superbrands Poland and Business Superbrands statuettes have been awarded to hundreds of brands—some of them many times. Representatives of the laureates have taken part in dozens of meetings, debates, and masterclasses in marketing organized by us. Dozens of experts have served on the Brand Council, and eighteen editions of the Superbrands Album, describing the success stories of winning brands, have already been published. Since the first edition of Superbrands Poland, we have also presented an Honorary Award— recognizing individuals and institutions whose outstanding achievements have contributed in a special way to shaping a positive image of Poland worldwide. This award reminds us that the strength of a personal brand or a national brand—just like the strength of commercial brands— stems from talent, determination, and responsibility. This is an impressive legacy—and one that also brings responsibility. Heritage cannot exist without the future, and the future does not begin tomorrow. It began yesterday. We live in times of unprecedented dynamism. New technologies, business models and communication channels, rising consumer expectations, and shifting markets—all this means that brands must constantly invest in quality and redefine how they earn and maintain people’s attention. Today, popularity can be gained with a single click—and trust can be lost just as quickly. Algorithms increasingly shape our choices, while disinformation influences our attitudes. Relationships become less durable, products compete more on price than on quality, and too many are designed to last only a single season. The brands we honor today understand that the future requires a solid foundation. But a foundation is not a monument. These brands remember their heritage and their beginnings, yet they never stand still. They move with the times—without losing their identity. They place the human being at the center of their mission. They know that heritage is not only history. Heritage is a story about origins, about values, and about the direction in which a brand wants to lead its audience. Even a startup can have it—if it carries a vision and ambition. All the brands whose representatives will receive Superbrands statuettes today are co-creating the heritage and building the future of the Polish economy. I congratulate you on your courage, consistency, and vision. May your heritage be a source of strength and wisdom, and may the future be a space of courage, imagination, and success”. Thank you!
admin2930 November 25, 2025 Eneris once again recognised as one of the strongest brands on the Polish market eneris.com/eneris-once-again-recognised-as-one-of-the-strongest-brands-on-the-polish-market Eneris has been awarded the Business Superbrands title for the fourth consecutive year. The distinction highlights the strongest and most recognisable business brands in Poland. In the 2025 edition, Eneris is the only company from the municipal services sector to receive this recognition, underscoring the brand’s established position in the environmental services market and its continued credibility among business partners and stakeholders. Superbrands is an independent international programme promoting effective and responsible brand building, active in 90 countries worldwide. Brands are recognised when they demonstrate value that exceeds standard market expectations. Evaluation takes into account service quality, B2B relationships, innovation, social contribution, and overall brand strength relative to competitors. In Poland, the final selection is made by experts associated with Konfederacja Lewiatan. “Receiving the Business Superbrands title for the fourth consecutive year reflects the trust placed in our organisation and acknowledges our long-term approach to building a strong and reliable brand in a challenging sector. Being the only company from our industry recognised this year confirms that steady development, partnership, and responsible environmental 1/2
management remain central to our market advantage. This award encourages us to continue strengthening the Eneris brand and consistently pursuing our vision of a clean environment,” said Artur Dela, Chairman of the Supervisory Board and founder of Eneris. The 2025 Superbrands Gala, held under the theme “Heritage and Future,” gathered representatives of the leading consumer and business brands active in Poland. 2/2
Adrianna November 25, 2025 The legacy and future of great brands, or the 19th finale of Superbrands Polska think-tank.pl/dziedzictwo-i-przyszlosc-wielkich-marek-czyli-19-final-superbrands-polska November 25, 2025 | Events Representatives of the strongest consumer and business brands in the Polish market received Superbrands statuettes on Monday. The Honorary Award, awarded for contributions to promoting Poland globally, went to two winners: Waldemar Dąbrowski and Jakub Józef Orliński. The motto of the 19th Polish edition of the project, implemented in 90 countries around the world, was "Heritage and Future." As Nina Kowalewska-Motlik , CEO of New Communications – the exclusive representative of Superbrands Ltd. in Poland – emphasizes – heritage isn't history; even a start-up can have it! "It's the set of assumptions that define what a brand does and what position it wants to achieve in the market. Everything that's been incorporated into its 'operating system,'" he explains. "This heritage makes it... a brand. And a brand differs from a company and from the product itself because it has a story behind it about what it is, what it wants to be, and how it wants to change the world: today and in the future." 1/3
The survey that selected the winning consumer brands was conducted using a new methodology developed by Professor Dominika Maison in the Ariadna online panel, using the CAWI method, on a nationwide random-quota sample of over 6,000 people aged 18-65. The sample was representative of the Polish population by gender, age, and size of residence. Respondents selected from over 3,000 brands in 100 product and service categories, evaluating them based on the definition of a Superbrand as "a brand that has achieved the best reputation in its field and—by offering users emotional or physical benefits—gained an advantage over competing brands." In the second stage, members of the Brand Council— experts in marketing, research, strategy, branding, advertising, and PR—conducted their own evaluation. The results of the practitioners' deliberations, combined with consumer feedback, determined the final ranking of the brands. The winning business brands were selected by experts from the Lewiatan Confederation – the most influential Polish business organization – from over 1,600 corporate and B2B brands based on an assessment of the quality of the product or service offering, the nature of relationships with partners and contractors, innovation and social involvement, as well as the position relative to the competition and the dynamics of development. This year’s winning brands include: AMS, Apart, Biovital, bp, Bracia Sadownicy, Cisowianka, Doppelherz, Dr. Max, Dziennik Gazeta Prawna, Eneris, Factory, Felix, Forbes, Gazeta.pl, GPD, Hala Koszyki, Lipton, Lotto, MediaMarkt, Nanovo, Nationale Nederlanden, Newsweek, Onet, Oriflame, Plusssz, Porta, Przysnacki, Sante, T-Mobile, Thermomix, Tork, Vizir, Volkswagen Financial Services and Klimas Wkręt-Met. Their success stories, as well as expert articles on topics related to branding, marketing and market research, can be found in the Superbrands Album, which premiered during the Gala. As every year, the Brand Council also decided to award an Honorary Prize – this time, exceptionally, not one, but two. "Heritage and Future" – in keeping with the theme of the edition, the Superbrands statuettes went to Master and Apprentice: Waldemar Dąbrowski and Jakub Józef Orliński ; the long-time director of the Grand Theatre – National Opera in Warsaw, the originator of the Opera Academy, and its alumnus, who draws audiences around the world; a tireless cultural activist who opened the doors of world concert halls for Polish artists; and a young artist whose powerful voice becomes a story every day about an open, versatile, and creative Poland – searching, inspiring, and brimming with creative energy. "I'm incredibly pleased with this choice by the Brand Council, because it's hard to imagine two winners who would better represent the ideas of heritage and the future: both together and individually," says Nina Kowalewska-Motlik. "On the one hand, a long-time promoter of Polish culture and the young talents who represent it; on the other, a young countertenor performing classical Baroque and Renaissance pieces, and a breakdancing master at the same time." The laudations for the laureates were delivered by the distinguished film director Filip Bajon and Robert Piaskowski, Director of the National Centre for Culture. Previous recipients of the Superbrands Honorary Award include Lech Wałęsa, Aleksander Kwaśniewski, Jerzy Buzek, 2/3
Jurek Owsiak and the Great Orchestra of Christmas Charity (WOŚP), Janina Ochojska, Robert Lewandowski, Iga Świątek, Agnieszka Holland, Andrzej Wajda, and Krzysztof Penderecki. The gala was hosted by Katarzyna Kasia and Grzegorz Markowski . Jan Piwowarczyk, a contestant from The Voice of Poland, performed for the guests gathered at the Sheraton Warsaw Hotel. * * * The project was implemented in cooperation with the National Centre for Culture. Cofinanced by the Minister of Culture and National Heritage. * * * The Superbrands 2025 project and Gala were held under the Honorary Patronage of the Mayor of the Capital City of Warsaw, Mr. Rafał Trzaskowski . Strategic partners: AMS, Communication Unlimited, KinAds, Lewiatan Confederation, Panel Ariadna Institutional Partner: IAA Supporting Partners: Dragon Rouge Media partners: Forbes, Forbes Women, Gazeta.pl, Institute of Media Monitoring, Marketer +, Marketing przy Kawie, Newsweek, Onet, OOH Magazine, PRoto and ThinkTank * * * More information: Beata Pajda Project Director superbrands@superbrands.pl +48 22 646 26 76 3/3
Buják Andor Mátyás November 21, 2025 A kreativitás a hétköznapok művészete brandbook.hu/2025/11/a-kreativitas-a-hetkoznapok-muveszete Kulcs az üzleti eredményességhez éppúgy, mint belső egyensúlyunk megtalálásához 2025-ben is ünnepelt a Superbrands Magyarország vezető márkái a novemberi gálaeseményen, ünnepélyes keretek közt vehették át a Superbrands és a Business Superbrands díjakat. A fogyasztói és az üzleti szegmens elismerése is a díj, amely a minőséget, a stabilitást és a megbízhatóságot szimbolizálja. 2025-ben is több mint százötven résztvevővel került megrendezésre a Magyarország egyik legfontosabb üzleti díjátadó eseményének számító Superbrands gála. A Superbrands Program egyik kulcsüzenete 2025-ben a fogyasztói és üzleti világ közötti kettős megfelelés fontossága. Hiszen egy márka külső kommunikációja nem korlátozódik kizárólag a célcsoportjával való párbeszédre, tevékenysége közben üzleti partnerként is megmérettetik. A Superbrands logó mint a márka vezető szerepét szimbolizáló védjegy hasonlóan kettős üzenetet hordoz: egyszerre képes befolyásolni a vásárlói döntéseket és erősítheti a bizalmat a B2B-kapcsolatokban. 1/7
Az idei Superbrands díjak is egyedileg készültek, különleges kék és piros akrilból, valamint fekete diófából. A kivitelező az exkluzív designbútorairól ismert Nezozen Kft. „A Superbrands magyarországi program szervezőiként régi küldetésünk, hogy a kiemelkedő márkák esetén nem csak a marketing és PR szakmai munkájukra, hanem a mögöttük álló cégek, munkatársak szociális érzékenységére, a működésük fenn tarthatóságára is felhívjuk a figyelmet. Minden évben igyekszünk egy-egy új szempontot is középpontba állítani, tavaly húsz éves jubileumunk kapcsán a siker kérdését jártuk körül, idén a kreativitás jelentőségére igyekszünk felhívni a figyelmet. A kreativitásra, ami nem csak az üzleti világban, hanem a hétköznapi problémamegoldásban is segít. Azért, hogy kreatívak legyünk tenni kell a munkahelyeken, az oktatásban és az élet számtalan más területén is. A kreativitás a hétkönapok művészete, kulcs nem csak az innovációhoz és az üzleti eredmé nyességhez, hanem az egyensúly megtalálásá hoz is. Ez a Superbrands-gála idei üzenete” – mondta László Géza, a magyarországi Superbrands Program igazgatója a gálaünnepséget megnyitó beszédében. A KREATIVITÁS NEM A MŰVÉSZEK KIVÁLTSÁGA, HANEM MINDANNYIUNK TELJESEBB ÉLETÉNEK KULCSA A kreativitás magánemberként iránytűt ad, márkaként pedig tartós versenyelőnyt: új termékekben, kommunikációban és inspiráló vállalati kultúrában jelenhet meg. Azért, hogy kreatívak legyünk, tenni kell a munkahelyeken, az oktatásban és az élet számtalan más területén is. A kreativitás a hétkönapok művészete, kulcs nem csak az innovációhoz és az üzleti eredményességhez, hanem az egyensúly megtalálásához is. Ennek szellemében a gálaeseményei szervezői két izgalmas kreatív projektet is bemutattak az est részeként. 2/7
Az idei Superbrands Gála műsorvezetői: Kraszkó Zita és Gajdos Tamás. DÍJAZÁSRA MÉLTÓ KREATÍV PROJEKTEK A Kreatív Tanulás és Oktatás Alapítvány 2022 tavaszán jött létre. A T-Tudok 2014-ben, Pécsett indított sikeres fejlesztéseire építve az alapítvány az iskolában és a munka világában segít megtalálni és fejleszteni a kreativitást. Kreatív módszertanokkal, tréningekkel és programokkal dolgoznak, hogy a résztvevők motiváltan, innovációt hozó ötletekkel formálják saját tanulásukat és munkahelyi környezetüket. Vladár Krisztinát, az Alapítvány művészeti vezetője beszélt az Alapítvány izgalmas munkájáról. 3/7
A Superbrands Gálán bemutatkozott a Kreatív tanulás és oktatás alapítvány. Az estre meghívást kapott Hegedűs Andrea, Ferenczy Noémi-díjas textiltervező, a METU textil szakának egyetemi docense is, aki ezév októberében az ÉV TEXTILMŰVÉSZE Díjat nyerte el a Kulturális Alapítvány a Textilművészetért kuratórium döntése alapján. A díjjal egy kiemelkedő művészi teljesítményt ismert el, egy olyan életpályát, amely hitelesen mutatja meg, mit jelent ma művésznek lenni: kísérletezőnek, tanítónak, gondolkodónak és alkotónak lenni egyszerre. A díj egyben elismerése a művésznő által kifejlesztett különleges üvegtextiltechnikának is. amellyel új műfajt teremtett a kortárs enteriőrtextil területén. Andrea üvegtextiltechnikáját a helyszínen is megcsodálhatták a résztvevők, a Luminstation márka által gyártott dizájn party-asztalok, üveg könyöklő asztalok felületét díszítették munkái. 4/7
A gálavacsorát követően a résztvevők különleges zenei koncerten vehették részt, Barabás Lőrinc trombitaművész szóló előadását élvezhették. A művész születése óta végtaghiánnyal él, ez azonban sem trombita-, sem zongorajátékában nem akadályozza. Saját szerzeményeiben dzsezztrombita, zongora és elektronikus dallamok szólaltak meg, a spontán pillanat és a gondosan épített kompozíciók határán egyensúlyozva. 5/7
Barabás Lőrinc trombitaművész fellépése a Superbrands Gálán. A SUPERBRANDS PROGRAMRÓL „Superbrands az a márka, amely a saját területén kitűnő hírnevet szerzett. A márkákhoz kapcsolt értékek olyan érzelmi és/vagy kézzelfogható előnyöket nyújtanak, amelyeket a fogyasztók elismernek és elvárnak” – ezzel az alapelvvel indult el eredetileg a Superbrands nemzetközi márkaértékelési program kiválasztási rendszere három évtizeddel ezelőtt, melyet a mai napig hitvallásának tart. A Superbrands díjat Magyarországon 21 éve ítélik oda, az üzleti márkákat értékelő Business Superbrands díjat pedig idén 18. alkalommal vehették át az arra érdemesek. A Superbrands Program minden évben komplex kiválasztási rendszer segítségével értékeli Magyarország vezető márkáit, és évzáró gálaesten ismeri el sikereiket a Superbrands és a Business Superbrands díjak átadásával. Az elnyert Superbrands díj kommunikációja a fogyasztói és üzleti bizalom építésének kipróbált eszköze, de a díj elnyerése nem jelent örök sikert az adott márkának: évente újra ki kell azt érdemelni. A Superbrands kiválasztási rendszerébe nem pályázati úton kerülnek be a márkák, fontos kiindulópont az országos védjegyadatbázis, üzleti márkák esetén a Dun & Bradstreet céginformációs adatbázis, de emellett az online kutatás és adatgyűjtés is segít. Minden évben két kategóriában, a fogyasztói márkák és az üzleti márkák körében keresik az év adott 6/7
országbeli piacának vezető márkáit. A kiválasztáshoz komoly szakmai támogatást nyújt a független szakértőkből, kutatókból, oktatókból álló mintegy negyvenfős Superbrands Szakértői Bizottság szavazata. A díjátadó ünnepség még egy fontos esemény, a Superbrands Évkönyv bemutatója is egyben. A könyvben a díjazott márkák történetei, esettanulmányai kapnak helyet, igazi inspirációs iránytűként mindannyiunknak. 7/7
Buják Andor Mátyás November 24, 2025 Creativity is the art of everyday life brandbook.hu/2025/11/creativity-is-the-art-of-everyday-life the key to business success and personal balance Superbrands celebrated again in 2025 Hungary's leading brands were presented with the Superbrands and Business Superbrands awards at a gala event in November. The award is recognized by both consumers and the business sector, symbolizing quality, stability, and reliability. In 2025, the Superbrands gala, one of Hungary's most important business award events, was held with more than 150 participants. One of the key messages of the Superbrands Program in 2025 is the importance of balancing the expectations of both consumers and businesses. A brand's external communication is not limited to dialogue with its target group; it is also judged as a business partner during its activities. The Superbrands logo, as a trademark symbolizing the brand's leading role, carries a similar dual message: it can simultaneously influence consumer decisions and strengthen trust in B2B relationships. 1/7
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