How important is it to your brand to be Awarded “Superbrands Status”?
Copyright © 2026 Superbrands Ltd. All Rights Reserved. No part of this ebook may be reproduced, distributed, transmitted or stored in any form or by any means, electronic, digital or mechanical, including scanning, photocopying, recording, screen-capturing or uploading to any website or online platform, in relation to all or part of the text, photographs or logotypes, without prior written permission from the publisher together with the copyright owners as featured. The views and statements expressed in the CEO interviews contained in this publication are those of the individual interviewees and do not necessarily reflect the views of Superbrands Ltd. Superbrands Ltd accepts no responsibility or liability for the accuracy, completeness or content of any statements made by interviewees. BRAND INTERVIEWS A selection of video clips featuring brand owners and guardians reflecting on the value of “Superbrands Status” and what the recognition means for their brand.
BRAND INTERVIEWS 137 Degrees (Thailand) 4 Aamra Companies (Bangladesh) 6 Abevia (UAE) 8 Academia Bai (Angola) 10 ACI Pure Salt (Bangladesh) 12 Ageas Seguros 2024 (Portugal) 14 Ageas Seguros 2021 (Portugal) 16 Agricover (Romania) 18 AJMS Global (UAE) 20 AKEMI (Malaysia) 22 ALDI (Portugal) 24 Alegro (Portugal) 26 Aliança Seguros (Angola) 28 Alliance Media (East Africa) 30 Altice (Portugal) 32 Amado (Thailand) 34 Amsons (East Africa) 36 Apart (Poland) 38 Apcer (Portugal) 40 Aster (UAE) 42 Auchan (Portugal) 44 Authentic (Angola) 46 Autumnz (Malaysia) 50 AVIVA (Poland) 52 Axiom Global (UAE) 54 Bangchak (Thailand) 56 Bank of Ceylon (Sri Lanka) 58 Bashundhara LP Gas (Bangladesh) 60 Bashundhara Tissue (Bangladesh) 62 Benjarong Rice (Thailand) 64 Best (Angola) 66 Beximo Pharma (Bangladesh) 70 Bidco (East Africa) 72 BinSina (UAE) 80 Biogreen (Malaysia) 82 Blackmores (Thailand) 86 BLANK (Malaysia) 88 Blue Ocean (UAE) 90 BPI (Portugal) 92 brac (Bangladesh) 94 BRCC (Romania) 96 Britam (East Africa) 98 Bunga Raya Ku’s (Malaysia) 100 Caetano Auto (Portugal) 102 Casanova 2024 (Angola) 104 Casanova 2023 (Angola) 106 Cavalinho (Portugal) 108 Centum RE (East Africa) 110 Channel i (Bangladesh) 114 Chaosua (Thailand) 116 CIC (Sri Lanka) 118 CIMA (Sri Lanka) 120 Claranet (Portugal) 122 CP (Portugal) 126 Dakawou Transport (East Africa) 128 Daraz (Bangladesh) 130 Dentist Malaya (Malaysia) 132 DOS Life (Thailand) 134 DR JOY (UAE) 136 DREAMMEDIA (Portugal) 138 DSTV (Angola) 140 Edenred (Portugal) 142 EFL (Poland) 144 edp (Portugal) 146 Elephant House (Sri Lanka) 148 Endesa (Portugal) 150 Eplas Malaysia (2025) 152 E Plus (East Africa 2024) 154 E Plus (East Africa 2022) 156 Equity Group (East Africa) 158 ERA Imobiliaria (Portugal) 160 Eva (Sri Lanka) 162 Everbest (Malaysia) 164 EY (Portugal) 166 Fazenda Filomena (Angola) 168
BRAND INTERVIEWS IGLOO Ice Cream (Bangladesh) 220 IQOS (Romania) 222 Insurance Market (UAE) 224 Inthanin (Thailand) 226 Investo (UAE) 228 IPDC Finance (Bangladesh) 230 Ipsos (Romania) 232 ISQ (Portugal) 234 Jawhara (UAE) 236 Jet Tour (UAE) 238 Kaufland (Romania) 240 Kitchens & Beyond (East Africa) 242 Krungsri Auto (Thailand) 244 K-Unity (East Africa) 246 Lenovo (Romania) 248 LG Electronics (Thailand) 250 Locarent (Portugal) 252 LMC (Angola) 254 Lunio (Thailand) 256 Magnolia (Thailand) 258 Major Cineplex (Thailand) 260 Manar Mall (UAE) 262 Mastercard (Sri Lanka) 264 Maliban (Sri Lanka) 266 Mastercard (East Africa) 268 Fildas (Romania) 170 Fildas Catena (Romania) 172 Fidelidade (Portugal) 174 Fidelidade (Angola) 176 First Capital Holdings (Sri Lanka) 178 Flora Tissues (Sri Lanka) 180 fnac 2024 (Portugal) 182 fnac 2022 (Portugal) 184 Forbes (Poland) 186 Fortune (Sri Lanka) 188 General (UAE) 190 Giffarine (Thailand) 192 Grameenphone (Bangladesh) 194 Green Delta (Bangladesh) 196 Groupama (Romania) 198 GSM (East Africa) 200 GSM (East Africa) 202 Haier (Malaysia) 204 Haier (Thailand) 206 Hisense (Angola) 208 Hisense (East Africa) 210 HNB (Sri Lanka) 212 Hongthai (Thailand) 214 Hyperack (Malaysia) 216 IF (Thailand) 218 Matador Group (Bangladesh) 270 Médis 2024 (Portugal) 272 Médis 2021 (Portugal) 274 Metlife Insurance (Bangladesh) 276 Midea (Angola) 278 MÓ (Portugal) 280 Mobexpert (Romania) 282 Modern Group (East Africa) 284 Monno Ceramics (Bangladesh) 286 Moose (Sri Lanka) 288 MTS Gold (Thailand) 290 Nando’s (UAE) 292 NIC (East Africa) 294 Nippon Paint (Thailand) 296 Nobel (UAE) 298 NOVA SBE (Portugal) 300 Oriflame (Poland) 302 PHC Software (Portugal) 304 PKO Faktoring (Poland) 306 Pluxee (Romania) 308 Piece Of You (UAE) 310 Premier Bet (Angola) 312 Pride Limited (Bangladesh) 314 Prio (Portugal) 316 Privileg Catering (Romania) 318
BRAND INTERVIEWS Raben Group (Poland) 370 Rio Mare (Poland) 372 Tembo Steel (East Africa) 374 Thai Richy (Thailand) 376 The Palace (Bangladesh) 378 Thermomix (Poland) 380 TipiTip (Sri Lanka) 382 Tokyo Cement (Sri Lanka) 384 Touri (UAE) 386 Trulooks (Malaysia) 388 Tulip (Thailand) 390 TV Derana (Sri Lanka) 392 Verdure Healthcare (Malaysia) 394 Viessmann (Poland) 396 VISA (Romania) 398 Vision Care (Sri Lanka) 400 Vitaday (Thailand) 402 Walton Group (Bangladesh) 404 WDC (Thailand) 406 Whitedent (East Africa) 408 WISŚNIOWSKI (Poland) 410 ZAP (Angola) 412 Radio Romania (Romania) 320 Regina Maria (Romania) 322 RE/MAX (Portugal) 324 Rembesha (East Africa) 326 Renault (Portugal) 328 Rene Industries (East Africa) 330 RFM 2022 (Portugal) 332 Rompetrol (Romania) 334 RPD Sdn Bhd (Malaysia) 336 Runner Group (Bangladesh) 338 Rupchanda (Bangladesh) 340 SAMSUNG QC (Sri Lanka) 342 Sanlam (Angola) 344 Secil (Portugal) 346 Shanta Holdings (Bangladesh) 348 Sheffield Steel (East Africa) 350 Shwapno (Bangladesh) 352 Siddhalepa (Sri Lanka) 354 Sistec 2024 (Angola) 356 Sistec 2023 (Angola) 358 Sistec 2022 (Angola) 360 Siti Healthcare (Malaysia) 362 Super Fresh (Bangladesh) 364 Social Cash (UAE) 366 Superbet (Romania) 368
Mr. Thanabhum Aramwatananont - 137 Degrees Chief Operating Officer - Simple Foods Co. Ltd. (Thailand)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Syed Farhad Ahmed Managing Director & CEO - Aamra Companies (Bangladesh)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Mohammed Rafi Head of Marketing - Abevia, Nutridor (UAE)
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Noelma VIegas d’Abreu (PCA) ACADEMIA BAI (Angola)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Syed Alamgir - Managing Director, Consumer Brands - ACI Limited ACI Pure Salt (Bangladesh)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Hugo Julião Marketing Director - Ageas Seguros Group (Portugal)
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Hugo Julião Marketing Director - Ageas Seguros Group (Portugal)
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Liviu Dobre CEO - Agricover Holding Company (Romania)
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Dr. Abhishek Jajoo Founder and Group CEO - AJMS Global (UAE)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Clement Wong Siu Loo Chief Commercial Officer - AKEMI (Malaysia)
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Wolfgang Graff CEO - ALDI (Portugal)
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Maura Teixeira Marketing & Innovation Iberian Director Nhood/Alegro (Portugal)
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António Silva (PCE) ALIANÇA SEGUROS (Angola)
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Mark Andere Country Manager - Alliance Media (East Africa)
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André Figueiredo Head of Corporate Communication- Altice (Portugal)
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Mr. Tanatrichut Bhuchokanan Chief Executive Officer - Amado (Thailand)
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Bobby Sumanth CFO - Amsons Group (East Africa)
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Michal Stawecki Marketing Director - Apart (Poland)
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André Ramos Marketing Director - Apcer (Portugal)
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Rahul Kadavakolu Group Chief Marketing Officer - Aster DM Healthcare (UAE)
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Margarida Caceres Monteiro Brand Director - Auchan (Portugal)
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Carolina Freitas Lopes CEO - Authentic (Angola)
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How J Sern Sales Director - Autumnz ATZ Care Sdn Bhd (Malaysia)
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Jolanta Karny Vice CEO - AVIVA (Poland)
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Praveen Jaiswal Managing Director - Axiom Global (UAE)
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Mr. Vattana Pornpatkul Executive Vice President, Retail Oil Business - Bangchak (Thailand)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Mr. Y. A. Jayathilaka CEO, Bank of Ceylon (Sri Lanka)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Z M Ahmed Prince Head of Brand & Business Dev. Bashundhara Group (Bangladesh)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Mohammad Towfique Hasan Head of Marketing & Business Dev. Bashundhara Group (Bangladesh)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Ms Jiraporn Kajornwongpaisaln - Benjarong Rice Managing Director Asia Inter Rice Co Ltd. Thailand
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Farid Bouhamara CEO - BEST (Angola)
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Rabbur Reza Chief Operating Officer - Beximo Pharmaceuticals (Bangladesh)
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Vimal Shah Chairman - Bidco Africa (East Africa)
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Joseph Najm Head of Omni Channel - BinSina (UAE)
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Cliff Lee Kien Fong Director - Biogreen (Malaysia)
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Ms. Priti Halai Country Manager - Blackmores (Thailand) Limited
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Johnson Ng Creative Director - BLANK (Malaysia)
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Dr Sathya Menon Group CEO - Blue Ocean (UAE)
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Constança Macedo Head of Communication - BPI (Portugal)
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Moutushi Kabir Director - BRAC International (Bangladesh)
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Madalina Ciinaru Head of Bucharest Office - BRCC (Romania)
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Farai Dogo Pantone 285 C Pantone 485 C CEO - Britam (East Africa)
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Seow Sooncon Managing Director - Bunga Raya Ku’s (Malaysia)
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Nuno Braga Administrador - Caetano Auto (Portugal)
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Amin Herji PCA - Casanova (Angola)
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Amin Herji PCA - Casanova (Angola)
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Ruben Azevedo Diretor Financeiro - Cavalinho (Portugal)
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Kenneth Mbae MD - Centum Re (East Africa)
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Faridur Reza Sagar Managing Director - Channel i (Bangladesh)
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Ms. Napatr Morin Chief Executive Officer - Chaosua Foods Industry PCL (Thailand)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Aroshan Seresinhe Group Chief Executive Officer - CIC (Sri Lanka)
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Tharindu Wijewardena Country Head - CIMA (Sri Lanka)
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António Miguel Ferreira CEO - Claranet (Portugal)
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Carla Botelho da Silva Diretora de Marketing CP - Comboios de Portugal
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Mohammed Abdulle Managing Director - Dakawou Transport (East Africa)
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Syed Mostahidal Hoq Chairman - Daraz Bangladesh Limited
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Dr Muhammed Furcon bin Abdul Rahim Managing Director - Dentist Malaya (Malaysia)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Ms. Tatchamon Wongworakul Corporate Branding Manager - DOS Life (Thailand)
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Dr Joy Anthony Founder & CEO - Dr Joy Dental Clinics (UAE)
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Ricardo Bastos CEO - DREAMMEDIA (Portugal)
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Glauco Ferreira General Manager - DSTV (Angola)
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Joana Peixoto Diretora de Marketing, Comunicação e Sustentabilidade - Edenred (Portugal)
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Radoslaw Wozniak President - EFL (Poland)
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Catarina Barradas Head of Global Brand - edp (Portugal)
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Daminda Gamlath President, Consumer Food Sector - Elephant House (Sri Lanka)
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Guillermo Soler Chief Executive Officer - Endesa (Portugal)
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Ooi Chen Loon COO - Eplas Malaysia
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Paul Gondi Board Member - E Plus (East Africa)
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Dr Abbas Gullet Chairman - E Plus (East Africa)
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Dr. James Mwangi Group Managing Director & CEO – Equity Group Holdings (East Africa)
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Mariana Coimbra Diretora Marketing - ERA Imobiliaria (Portugal)
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Mr. Suresh Srinivasan Group CEO, Capital Maharaja Group - Eva (Sri Lanka)
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Ang Yam Bong Executive Director - Everbest Soya Bean Products (Malaysia)
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Rosália Amorim Diretora de Brand, Marketing & Communication - EY (Portugal)
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Ana Maria Manuel FAZENDA FILOMENA (Angola)
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Daniel Marin General Director - Fildas (Romania)
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Daniel Marin General Director - Fildas Catena (Romania)
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Cristina Tavares Branding & Communication - Fidelidade (Portugal)
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Jessica Von Haff FIDELIDADE (Angola)
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Dilshan Wirasekara Managing Director & Chief Executive Officer - First-Capital Holdings PLC (Sri Lanka)
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Kishore Surtani Managing Director - Pee Bee Management Services (Pvt) Ltd (Sri Lanka)
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Inês Condeço Marketing & Communication Director FNAC (Portugal)
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Inês Condeço Marketing & Communication Director FNAC (Portugal)
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Katarzyna Debek Vice Editor in Chief - Forbes (Poland)
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Thanveer Siddique Group CEO & Director - Fortune (Sri Lanka)
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Shajith Kumar Senior Sales Manager - Fujitsu General (UAE)
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Mr. Pongpasu Unaphom Deputy Managing Director - Giffarine Skyline Unity Co., Ltd. (Thailand)
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Sajjad Hasib Chief Marketing Officer - Grameenphone (Bangladesh)
How important is it to your brand to be Awarded “Superbrands Status”? See full interview
Farzanah Chowdhury Managing Director & CEO - Green Delta Insurance Co. Ltd. (Bangladesh)
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Călin Mate Chief Executive Officer - Groupama (Romania)
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Aisha Mohamed Acting Group CEO - GSM (East Africa)
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Benson Mahenya CEO - GSM (East Africa)
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Fan Guo Feng Managing Director - Haier (Malaysia)
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Ms. Prodpran Chujit Head of Marketing - Haier Electrical Appliances (Thailand) Co., Ltd.
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Ahmad El Kara Administrator - Hisense (Angola)
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Tahera Karim COO - Hisense (East Africa)
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Damith Pallewatte Managing Director & Chief Executive Officer - Hatton National Bank (Sri Lanka)
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Mr. Terapong Rabuetham Chief Executive Officer Thai Herbal Hongthai Co., Ltd. (Thailand)
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Chester Chai Boon Hon Managing Director - Hyperack (Malaysia)
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Mr. Pongsakorn Pongsak - if CEO - Innovative Food and Beverage Co., Ltd. (Thailand)
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Asm Mainuddin Monem Managing Director - Abdul Monem Ltd. (Bangladesh)
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Sinziana Barbu Head of IQOS Brand (Romania)
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Avinash Babur Founder & CEO - Insurance Market (UAE)
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Mr. Yosatorn Arunyanart - Inthanin Managing Director Bangchak Retail Co., Ltd. (Thailand)
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Saud Chaudhry Marketing Manager - Investo (UAE)
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Mominul Islam MD & CEO - IPDC Finance Ltd. (Bangladesh)
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Alina Stepan Country Manager - Ipsos (Romania)
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Pedro Matias Chairman - ISQ (Portugal)
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Tawhid Abdullah CEO - Jawhara Jewellery (UAE)
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Haroon Hayat Group CFO - Elite Group Holding / Jet Tour (UAE)
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Marco Hößl CEO - Kaufland România & Moldova
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Vinit Dodhia and Poonam Gohil CEO and Head of Design Department - Kitchens & Beyond (East Africa)
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Mr. Congsin Congar Head of Krungsri Auto Group (Thailand)
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Simon Njenga CEO - K-Unity (East Africa)
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Doru Ristea General Manager - Lenovo Company(Romania)
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Mr. Amnaj Singhachan Marketing Head - LG Electronics (Thailand) Co., Ltd.
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Pedro Marques Administrador - Locarent (Portugal)
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Ana Rita Fernandes Luanda Medical Center (Angola)
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Mr. Wutthiphat Fong - Lunio Sales Director - Horizon Group (Thailand)
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Ms. Supranee Wanamethin - Magnolia Head of Regional Marketing F&N United Limited Co. (Thailand)
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Mr. Narute Jiensnong Chief Marketing Officer - Major Cineplex Group PCL (Thailand)
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Lee Anthony Northmore Vice President - Manar Mall (UAE)
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Sandun Hapugoda Country Manager - Mastercard (Sri Lanka)
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Ravi Jayawardena Group CEO - Maliban (Sri Lanka)
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Shehryar Ali Senior VP - Mastercard (East Africa)
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Sagirul Alam Managing Director - Matador Ballpen Industries Ltd. (Bangladesh)
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Maria Silveira Responsável de Orquestaçâo - Saúde Médis,Groupo Ageas Portugal
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Teresa Thobe Saúde Médis,Groupo Ageas Portugal
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Syed Hammadul Karim General Manager - Metlife Insurance (Bangladesh)
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Ahmad El Kara Administrator - Midea (Angola)
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Ana Lobo Director of Marketing, E-Commerce and Customer Relations - MÓ (Portugal)
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Adelina Badea CEO Mobexpert (Romania)
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Jagdish Srivastava CEO - Modern Group (East Africa)
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Rasheed Mymunul Islam Managing Director - Monno Ceramic Industries Ltd. (Bangladesh)
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Hasib Omar Chief Executive Officer - Moose Clothing Company (Sri Lanka)
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Mr. Nuttapong Hirunyasiri Chief Executive Officer - MTS Gold Group (Thailand)
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George Kunnappally Managing Director - Nando’s (UAE)
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Karimu Meshack Director Of Marketing & Communication - NIC (East Africa)
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Mr. Watchara Siriritthichai General Manager - Nippon Paint Decorative Coatings (Thailand) Co., Ltd.
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Hamid Rashid Shafiullah Business Development Manager - Nobel (UAE)
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Daniel Traça (Dean) NOVA SBE (Portugal)
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Monika Rekawek Brand Activation Senior Marketing Manager - Oriflame (Poland)
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Ricardo Parreira CEO - PHC Software (Portugal)
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Piotr Mierzejewski CEO - PKO Faktoring (Poland)
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Gabor Olajos Managing Director - Pluxee (Romania & Bulgaria)
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Amreen Iqbal Founder and CEO - Piece Of You (UAE)
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Antonio Garcia Premier Bet (Angola)
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Professor Mohammad Abdul Momen Director - Pride Limited (Bangladesh)
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João Fernando Rocha Chief Financial Officer - Prio (Portugal)
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Anca Mitu Chief Executive Officer - Privileg Catering (Romania)
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Răzvan-Ioan Dincă President - General Director - Radio Romania
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Andreea Minuță Executive Director - Subscription Division - Regina Maria (Romania)
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Patricia Costa Chief Marketing Officer - RE/MAX (Portugal)
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Sheila Mwanyigha Managing Director - Rembesha (East Africa)
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José Pedro Neves CEO - Grupo Renault (Portugal)
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Khushboo Vadodaria Operations Director - Rene Industries Ltd. (East Africa)
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António Mendes Program Director - RFM (Portugal)
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Iskander Abdibatitov Chief Officer Corporate Development - Rompetrol (Romania)
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Edmund Tong Managing Director - RPD Sdn Bhd - Greenwipes (Malaysia)
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Amid Sakif Khan Director - Runner Group (Bangladesh)
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Faisal Mahmud Snr. Marketing Manager - Edible Oil Ltd (Bangladesh)
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Sanghwa Song Managing Director - SAMSUNG QC (Sri Lanka)
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Donald Lisboa CFO and Executive Administrator - Sanlam (Angola)
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Otmar Hübscher CEO - Secil (Portugal)
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M Habibul Basit CEO - Shanta Holdings Ltd (Bangladesh)
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Samman Singh Vohra Green Solutions Director - Sheffield Steel (East Africa)
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Sabbir Hasan Nasir Executive Director - ACI Logistics Limited (Shwapno) Bangladesh
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Ashoka Hettigoda Chairman - Siddhalepa Group (Sri Lanka)
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Carlos de Melo Chairman - Sistec (Angola)
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Carlos de Melo Chairman - Sistec (Angola)
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Carlos de Melo Chairman - Sistec (Angola)
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Dato Sri Dr Muhammad Ali Bin Datuk Dr Yahya Chairman - Siti Healthcare Sdn Bhd (Malaysia)
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Kazi Mohiuddin General Manager, Brand - Meghna Group of Industries (Bangladesh)
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Mohammed Shihab Ab Founder and CEO - Social Cash (UAE)
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Adam Lamentowicz Chief Commercial Officer - Superbet (Romania)
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Ewald Raben President - Raben Group (Poland)
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Bernard Wyszyński Country Manager - Rio Mare (Poland)
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Manish Kalla General Manager - Tembo Steel (East Africa)
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Ms. Mesaya lamsaengsin Production Manager - Thai Richy (Thailand)
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Arifur Rahman Managing Director - The Palace Luxury Resorts (Bangladesh)
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Wojciech Cmikiewicz General Director - Thermomix (Poland)
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Shanura Perera Managing Director - TipiTip (Sri Lanka)
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S. Rajaseelan Gnanam Managing Director - Tokyo Cement (Sri Lanka)
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Saeed Marji Global Marketing Director - Touri (UAE)
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Dr Adibah Binti Abdul Bari Founder and Director - Trulooks Global Sdn Bhd (Malaysia)
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Mr. Ekkalak Runganancha - Tulip Vice President - T.L. Marketing Co., Ltd. (Thailand)
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Laksiri Wickramage Deputy Chairman and CEO - TV Derana (Sri Lanka)
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Adam Hung Geneticist and Medical Director - Verdure Healthcare (Malaysia)
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Sebastian Walerysiak President - Viessmann (Poland)
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Cǎtǎlin Crețu General Manager - VISA Romania, Bulgaria, Croatia and Slovenia
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Harsha Madhuranga CEO - Vision Care (Sri Lanka)
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Mr. Pongsakorn Pongsak CEO - General Beverage Co., Ltd. - Vitaday (Thailand)
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Golam Murshed Managing Director - Walton Hi-Tech Industries Ltd (Bangladesh)
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Mr. Bundit Hirunyanitiwatna - WDC CEO - Western Decor Corporation Public Company Limited (Thailand)
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Mr. M N Prasad Brand Manager - Whitedent (East Africa)
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Monika Młynarczyk Marketing Director - WIŚNIOWSKI (Poland)
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Vanessa Berenguel ZAP (Angola)
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