Superbrands Award Seal Usage

EXAMPLES OFLEADING BRANDS AROUND THEWORLD USING THE SUPERBRANDSAWARD SEAL

Qualified and par-cipa-ng brands receive the ‘Superbrands Award Seal’ which promotes their ‘Superbrands Status’ in their adver-sing and marke-ng materials, website, social media and on their product packaging and outdoor marke-ng materials. The following pages feature many leading brands from around the world that have used the ‘Superbrands Award Seal’ over the last 30 years. Research by Nielsen, Synovate, Kantar, TNS, BDRC, YouGov, GKK and other leading interna-onal research companies have found that consumers are up to 80% more likely to purchase products or services displaying the “Superbrands Award Seal”. www.superbrands.com

Official Superbrand Recognised & Trusted dorsetindia.com/blog/dorset-is-officially-a-superbrand!-recognised.-respected.-relied-on./131 Dorset is Officially a Superbrand! Recognised. Respected. Relied On. You did it. You made us a Superbrand, and we couldn't be more grateful. When we received the news that Dorset has been officially recognised as a Superbrand in India, our first thought wasn't about the prestige or the recognition. It was about you, our customers, partners, and everyone who has trusted us with their homes over the years. Because this isn't just our achievement, it's yours too. What Does Being a Superbrand Really Mean? You might wonder, “what is a Superbrand?” and what the title actually represents. It's not something we applied for or campaigned to receive. It's not something every brand can simply apply for as participation in Superbrands is by invitation only, offered exclusively to the most outstanding brands in their field. It's something meaningful because it is recognition that comes directly from consumers like you. Superbrands operates across over 90 countries, evaluating brands based on three crucial factors: quality, reliability, and distinction. But here's what makes this recognition truly special. It's not awarded by marketing committees or industry panels. It's chosen by real people, real 1/4

customers, real consumers who use our products every single day. When Superbrands selected Dorset, they were essentially saying that, you the people of India, trust us, rely on us, and see us as a brand that stands apart from the competition. That's not just a marketing badge, it's a symbol of earned customer loyalty. Your Trust Made This Possible Every time you chose a Dorset door lock for your front door, every time you recommended us to a friend, every time you trusted us with your family's security you were casting a vote. You were telling the world that Dorset represents something more than just hardware. We represent reliability, quality, and peace of mind. This Superbrand status belongs to you as much as it belongs to us. You made this happen through your continued faith in our products and services. You saw value in what we offer, and you shared that confidence with others. Your votes of confidence came in many forms: Choosing Dorset for your new home construction Upgrading to our smart locks for enhanced security Recommending our products to family and friends Trusting us with commercial projects Sharing positive experiences with our customer service More Than Just Recognition It's a Promise Being named a Superbrand isn't just about celebrating past achievements. It's about making a commitment for the future. This recognition comes with the responsibility to continue earning your trust every single day. We understand that being a Superbrand means we're held to higher standards. You expect more from us, and rightfully so. This title isn't something we can take for granted. It's something we must continue to deserve through our actions, innovations, and unwavering commitment to quality. Excellence That You Recognised First The beautiful thing about the Superbrand award is that you saw our excellence long before any official organisation did. You experienced our products in your daily lives, tested our customer service when you needed support, and witnessed our commitment to innovation as we introduced new solutions to the market. You felt the smooth operation of our door locks, experienced the durability of our hardware, and appreciated the thought that goes into every product we create. You recognised our excellence in the moments that matter most when you're securing your home, when you're welcoming guests, when you're protecting what matters most to you. 2/4

A Status Symbol Born from Trust Today, the Dorset name carries even more weight. When architects specify our products, when interior designers recommend our solutions, when contractors install our hardware, they're not just choosing quality, they're choosing a Superbrand that customers have endorsed through their loyalty and trust. This recognition serves as a trust mark for anyone who encounters our brand for the first time. It tells them that thousands of customers before them have evaluated us, chosen us, and found us worthy of their confidence. Thank You for Making Us Who We Are As we celebrate this milestone, our hearts are full of gratitude. This Superbrand status doesn't belong in our corporate boardroom, it belongs in every home where our products serve you faithfully, in every project where our solutions provide security and style, in every interaction where we've had the privilege of serving you. We're grateful for: Your unwavering trust in our products and services The word-of-mouth recommendations that have built our reputation Your patience when we've had to improve and evolve Your feedback that has made us better Your loyalty that has sustained us through every challenge Looking Forward with Renewed Purpose This Superbrand recognition energises us to reach even greater heights. We're not just resting on this achievement, we're using it as fuel to innovate more boldly, serve more effectively, and continue exceeding your expectations. Every new product we develop, every service we enhance, every customer interaction we have will be guided by the knowledge that we represent something special in your minds, a brand you've chosen to trust above all others. You Made Us a Superbrand Today, when people see the Dorset name, they don't just see a hardware manufacturer. They see a Superbrand recognised for excellence, respected for quality, and relied upon for security. But we know the truth behind this recognition: you made us a Superbrand through your trust, your loyalty, and your confidence in what we do. Thank you for believing in us. Thank you for choosing us. Thank you for making us not just a brand, but a Superbrand. 3/4

Because at the end of the day, the greatest recognition doesn't come from organisations or awards it comes from you, our customers, deciding that every door truly deserves a Dorset. 4/4

10 June 2025 Dorset joins the league of India’s most trusted brands! Proud to be named a Superbrand 2025 an honour that echoes our journey of dedication, excellence, and collective strength. Together, 1/2

we celebrate. Together, we grow. #DorsetIndia #Superbrand2025 #DesignWithPurpose #SecurityWithStyle #TrustBuiltIn jammer_satyabrata 2/2

April 24, 2025 Insurance Achievement: InsuranceMarket.ae Named Superbrand for 2025 khaleejtimes.com/kt-network/insurancemarketae-officially-named-superbrand-for-2025 InsuranceMarket.ae officially named Superbrand for 2025 This recognition marks a defining milestone in the company’s journey — from digital disruptor to household name Published: Thu 24 Apr 2025, 4:41 PM Alex Bibi, brand liaison director, Superbrands Middle East and Avinash Babur, founder and CEO, InsuranceMarket.ae In a proud moment for the UAE’s insurance sector, InsuranceMarket.ae has officially been awarded Superbrands status for 2025, a prestigious honour that distinguishes the nation’s most trusted and iconic brands. This recognition marks a defining milestone in the company’s journey — from digital disruptor to household name. 1/2

Conferred by Superbrands, the globally renowned arbiter of branding excellence, the certification is a powerful endorsement of InsuranceMarket.ae’s market leadership, customer loyalty, and commitment to continuous innovation. The award was granted following an independent evaluation by the UAE Superbrands Council and online voting by over 2,000 senior marketing and business professionals. "Being named a Superbrand is more than a title. It’s a reflection of the trust we’ve earned and the impact we’ve made. This recognition belongs to every member of our team, every partner, and every customer who’s believed in our vision," said Avinash Babur, founder and CEO of InsuranceMarket.ae. "It reinforces our promise to keep leading with purpose, and to continue redefining what insurance means to people in the UAE.” InsuranceMarket.ae stood out among hundreds of nominees for its bold brand identity, customer-first approach, and market influence. With its mascot Alfred becoming a familiar face across the city, and innovations like the myAlfred super app, the company has helped reshape public perceptions of insurance, making it simpler, smarter, and more human. "InsuranceMarket.ae exemplifies what it means to be a Superbrand," said Alex Bibi, brand liaison director, Superbrands Middle East. "From its digital transformation to its customercentric ethos, the brand sets a benchmark not just in its industry, but in the region’s branding landscape.” As InsuranceMarket.ae celebrates this achievement, it also signals a new chapter — one that builds on trust, technology, and timeless brand values. 2/2

Equiti earns UAE Superbrand status, joining the nation’s most trusted brands equiti.com/uae-en/media-room/media-releases/equiti-earns-uae-superbrand-status-joining-the-nations-most-trustedbrands 11 November 2025 Dubai, UAE – November 12, 2025 Equiti Group, a global fintech provider, is proud to be named a UAE Superbrand, joining 29 of the nation’s most trusted and iconic names. Often called “the Oscars of Branding”, the Superbrands Seal of Trust celebrates outstanding reputation, innovation, and customer loyalty. “This is a proud moment for Equiti,” said Iskandar Najjar, Equiti Group CEO. “Earning Superbrands status is a testament to what vision and relentless execution can achieve, and a mandate to keep innovating globally.” First established in 2017, the group has grown from a regional brokerage into a global fintech powerhouse. Its proprietary technology, multi-asset trading platforms, and data-driven solutions have redefined how clients access global markets. Its UAE achievements include multiple awards such as Fastest Growing Multi-Asset Broker (2022) and Top Trusted Financial Institution (2024 & 2025). A key driver of this transformation is Chantelle Johnson, Equiti’s CMO, who has pioneered new frameworks for performance measurement, brand storytelling and digital engagement — from securing naming rights to the Equiti Metro Station to partnerships with Dubai Basketball, Al Wahda FC, and the Equiti Youth Football League. 1/3

From awareness to authority In less than three years, brand awareness surged 550% and website traffic jumped 875%, driven entirely by Equiti’s in-house marketing team. “Marketing should be a growth engine delivering tangible commercial outcomes,” said Chantelle Johnson, Equiti’s CMO. “We’ve taken calculated risks with our campaigns, all built and delivered in-house. Every decision we make is grounded in data, technology and creativity — because measurable results are only meaningful if they connect to people.” Under her leadership, Equiti’s marketing division has evolved into a multidisciplinary team that combines performance marketing, creative storytelling, and advanced forecasting and intraday analytics. Johnson reflected on Equiti’s marketing transformation, adding “Building a tribe of brilliant people is key. Data, tech and creativity work best in harmony – but trust is critical too. Our inhouse team succeeds because we push each other to think smarter, create better, and deliver together.” Data-driven creativity designed to scale Equiti’s rise from a fast-scaling brokerage to a recognised global fintech leader has been driven by a blend of innovative technology and marketing innovation. Johnson has championed digital transformation internally, introducing agile marketing frameworks, measurable performance models, and omnichannel activations that seamlessly integrate social, outdoor, experiential, and content ecosystems. 2/3

Those efforts reshaped Equiti’s public perception — not just as a broker, but as a fintech brand rooted in innovation, integrity, and inclusion. “Few brands in this space have built community and credibility this quickly,” added Hari Carpenter, Equiti’s Head of Brand. She credits the success to combining data-led digital storytelling to a clear, creative philosophy: clarity over clutter, courage over comfort. “A brand isn’t just a logo, it’s a living idea,” Carpenter added. “We’re always looking for ways to leave our audience with something memorable. Being named a Superbrand is both a credit to what our team’s accomplished so far and highly motivating for what’s next. It tells us that our story matters, it’s being heard and more importantly – remembered.” What’s next for Equiti? For Equiti, the Superbrands recognition isn’t a finish line, but fuel for what comes next. The company plans to continue scaling its operations; expanding their products and services, community initiatives, educational programs, and digital-first experiences that bring everything finance closer to everyday people. “Being recognised as a Superbrand confirms that blending creative storytelling with measurable performance is key to building a lasting brand,” said Johnson. “It proves that dataled marketing can drive real business growth — and that in fintech, emotion and data belong together.” About Equiti Equiti Group is a global leader in advanced trading technology, payment software, virtual assets, asset management and physical commodity solutions. With a presence across Africa, Asia, Europe and the Middle East, the Group is licensed in major financial jurisdictions including the UK, UAE and Cyprus. The Group delivers a best-in-class financial experience to clients across retail, professional, and institutional segments. About Superbrands Superbrands is the world’s largest independent arbiter of branding excellence. Founded in the United Kingdom in 1994, Superbrands identifies and celebrates outstanding brands that demonstrate exceptional quality, reliability, and distinction. Active in the UAE since 2001, the organisation annually honours a limited number of brands that have achieved exceptional status and recognition in their respective industries. 3/3

EXIsport has Superbrands - a star among brands in Slovakia! exisport.cz/smartblog/443_exisport-ma-superbrands-hvezda.html While in previous years of the prestigious Superbrands awards, our private brand Authority won this award, this year the EXIsport brand , a network of sports stores, was once again one of the winners .We are extremely looking forward to further success, which we have undoubtedly achieved thanks to you. Superbrands Awards The Superbrands award is now known worldwide.It began its history in 1994 in the UKand since its inception, this project has gradually gained recognition all over the world. Winning this award means being among the best in its field on our planet.It is a special award that, based on unified criteria and methods, is awarded annually to the best of the best brands in more than 90 countries on 5 continents. “Achieving Superbrands status strengthens a brand’s position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.” 1/3

Superbrands Slovakia 2025 "We are honored and grateful to the expert jury for choosing EXIsport as one of the SUPERBRANDS Slovakia 2025 brands! This award is a reflection of the trust our customers place in us and the commitment of our entire team. We are proud to represent quality, innovation and passion on the Slovak market. A big thank you to the Superbrands organization and the esteemed jury for this wonderful recognition. We are more motivated than ever to continue bringing the best to our customers!" Gabriel Galestok - CEO 2/3

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Jan Korcak March 10, 2025 Business Superbrands Slovakia 2025 polyform.sk/business-superbrands-slovakia-2025 For the seventh time in a row, our company has received the BUSINESS SUPERBRANDS SLOVAKIA award. We would like to thank everyone who contributed to this success. The international Superbrands brand recognition program is the most recognized independent global authority in the field of brand evaluation. For over 20 years, it has been evaluating successful and progressive companies in 87 countries based on unified criteria and a unique selection process. The Superbrands seal reflects the specific position and status of the awarded company or organization in the extensive market competition. The Superbrands title can only be obtained by companies with unique brand 1/2

strength, with which customers associate values such as success, innovation and stability. Companies are not nominated for the Superbrands selection and cannot be applied for. The company POLYFORM, sro, was founded in 1993 in Podolínec, in the Tatra Mountains. It specializes in the production and sale of expanded polystyrene (EPS) products such as thermal and sound insulation, packaging and blanks, the VARIANTHAUS low-energy and passive building construction system , and special shaped applications. Its other business activities include the sale of thermal insulation from extruded polystyrene (XPS), phenolic (PF) and PIR insulation, and mineral wool (MW) insulation. The company is a member of the HIRSCH Group, which is one of the world leaders in EPS processing and the production of technological equipment for EPS processing. 2/2

Ninditoo October 15, 2025 As a Proof of Consistency and Consumer Trust, Federal Oil Again Wins the 2025 Superbrands Award mediablitar.pikiran-rakyat.com/otomotif/amp/pr-329720604/sebagai-bukti-konsistensi-dan-kepercayaankonsumen-federal-oil-kembali-raih-superbrands-award-2025 As a testament to its consistency and consumer trust, Federal Oil once again wins the 2025 Superbrands Award. /Doc. Federal Oil/ MEDIA BLITAR - In 2025, Federal Oil successfully maintained its prestigious achievement by once again winning the Superbrands Award 2025, a prestigious award that marks the strength of the brand image and consumer loyalty to Federal Oil products, as a testament to the consistency and trust of consumers for almost a decade. Rommy Averdy Saat, Market Development General Manager of PT EMLI, expressed his gratitude and pride for this achievement. "The 2025 Superbrands Award is concrete evidence that for almost a decade, Federal OilTM has consistently maintained consumer trust. For 37 years we have been present in the Indonesian lubricant market, and this achievement cannot be separated from the support of consumers and our strategic partners, namely distributors and partner workshops of Federal OilTM Center," he said. Rommy added that this award also motivates Federal OilTM to continue providing comfort for motorcyclists in Indonesia, especially in supporting their daily mobility. "We are committed to continuing to innovate and provide added value for consumers," he added. 1/2

The 2025 Superbrands Awards were presented on Friday, September 26, 2025, at The Ritz-Carlton Jakarta. They were awarded to the best brands in Indonesia based on five key criteria: market dominance, longevity, goodwill, consumer loyalty, and market acceptance. The assessment was conducted by the independent research institute The Nielsen Company Indonesia, through surveys in major cities such as Jakarta, Bandung, Medan, Surabaya, Makassar, and others. Throughout 2025, Federal Oil™ will continue to strengthen its Pasti Makin Nyaman (Definitely More Comfortable) campaign through various innovative programs, one of which is currently running: a consumer credit prize program aimed at automatic motorcycle owners. This program offers consumers the opportunity to win credit specifically for the purchase of Federal Matic and Federal Racing Matic products in various sizes until November 30, 2025. 2/2

Alenka Krajnik October 15, 2025 Žito receives the Superbrands 2025 award nadlani.si/novice/zito-prejemnik-nagrade-superbrands-2025 Oct 15, 2025, at 3:44 PM Žito has once again proven why it is considered one of the most recognizable brands in Slovenia. They marked the year 2025 with a new Superbrands award, confirming that their bakery products enjoy the trust of consumers and that quality, tradition and innovation are not just words on paper. From classics like bread to more special products, Žito has been shaping the Slovenian market for many years and is setting an example in the bakery industry. At the same time, they remain committed to socially responsible projects – from collaboration with organizations such as Europa Donna and ZPMS to support local communities – which further strengthens their position as a brand that cares not only for store shelves, but also for people. Receiving the Superbrands title Žito was once again crowned Superbrands Slovenia 2025 . 1/4

Which, to be honest, is not exactly a surprise, because for years and years they have been known as one of the most trusted brands in our country. Superbrands is an international recognition for the best quality and reliability. Žito has won it again. If anyone doesn't know yet, Žito is not just that classic with plain bread. It offers a variety of baked goods, from toast and flour to sweet treats such as potica, cookies and cream cakes. Sanela Dmitrović , Marketing Manager, said upon receiving the title: "This is a great honor and an even greater responsibility. Our values such as tradition, quality, innovation. All of these are what customers value and keep them coming back." Mitsubishi Electric, split-system heat pumps When it comes to modern, energy-efficient heating, one of the first associations that comes to mind is Mitsubishi Electric. Their air-to-water heat pumps have been around for more than... This award is an additional motivation to move forward and prepare products. They not only follow trends. Innovation is also at the forefront. This year, for example, they launched protein bread. We also invest a lot in social responsibility. They have some long-term projects that help the market. 2/4

Vir: FB – Žito prejelo naziv Superbrands 2025. Blagovna znamka uživa zaupanje potrošnikov, nudi kakovostne pekarske izdelke in podpira družbeno odgovorne projekte 3/4

Source: FB – Prestigious Superbrands Award 2025 What does Superbrands mean? It is an independent international organization that connects and promotes the best brands around the world. This puts Žito alongside world-renowned baking brands. We can be proud. The brand has succeeded. Tradition and commitment to the customer have yielded results: Žito today enjoys the trust of consumers. It offers quality Kepov products tailored to the wishes and needs of its customers. It follows trends and focuses its attention on innovation. And it seems that it also supports socially responsible projects (Europa Donna and the Association of Friends of Youth) 4/4

February 7, 2025 Superbrands Slovenia 2025 | Eurospin Slovenia eurospin.si/superbrands-slovenija-2025 The Eurospin brand has become the holder of the prestigious title 1/2

Sponzorirani članak October 1, 2025 Tikveš, the best Vranac in the world - rightfully holds the title of Superbrands. 24sata.hr/promo-sadrzaj/tikves-najbolji-vranac-na-svijetu-s-punim-pravom-nosi-titulu-superbrands-1078019 PROMOTION Article reading: 1 min Since 1885, Tikveš has been nurturing vines, people, and land across Macedonia's most valuable vineyards. Today, they are celebrating 140 years of practicing the magic of wine, and celebrating Vranac. On October 5th, we celebrate World Vranac Day - a strong red wine that embodies the Macedonian landscape and spirit and stands as a wine symbol of the Balkan Peninsula. Vranac is also a true voice of terroir, reflecting the Macedonian valleys and high, rocky slopes with clarity and character. It can produce very diverse wines in style – from still to sparkling, fortified, white, rosé and dark red. It is a perfect partner in blends, both with indigenous varieties of the region such as Kratošija, Plavac or Stanašina, and with international varieties, creating authentic Balkan cuvées that are conquering the world. Thanks to its structure and depth, Vranac is made for aging, gaining even greater complexity with age. And with more than 12 thousand hectares planted in Macedonia – it is ready for the world. 1/3

Vranac – the black stallion of the Balkans The name reflects the dark color and strong character of the variety with complex aromas. - Roots: An indigenous variety from Montenegro, today the most famous red grape in Macedonia. - Spectrum of styles: From young, fruity and fresh wines to layered, complex and archival labels. - Gastro partner: Goes great with grilled dishes, roasts and strong cheeses, and also goes perfectly with rich, slow-cooked dishes. - Excellent for blends: Equally elevates both local and international varieties in expressive blends. 2/3

SIC October 8, 2025 SIC distinguished as Superbrands 2025 amp.sic.pt/maissic/2025-10-08-sic-distinguida-como-superbrands-2025-c6ba1492 SIC recognized as a Superbrands 2025 SIC was awarded the “Superbrands 2025” seal, reinforcing its status as a brand of excellence in Portugal. SIC SIC has been recognized as a benchmark brand and is now part of the select group of Superbrands in Portugal . This seal of quality awarded to SIC, and to the universe of brands associated with it, is a source of pride and recognition for the station's trajectory, which for over 30 years has been recognized for the trust, closeness and complicity it builds daily with the public. The “Superbrands 2025” seal reinforces SIC 's position as a trusted, credible and relevant brand in the communications sector, supported by a distinctive content offering and an authentic relationship with the Portuguese people. The "Superbrands" award recognizes brands that stand out for their excellence, innovation, and positive impact on consumers. The evaluation is conducted by a Superbrands Council that analyzes factors such as awareness, reputation, and trust. With this distinction, SIC reaffirms its commitment to continuing to be a close, innovative and relevant brand for all Portuguese people. 1/2

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1/2 Mihai-Alexandru Cristea May 23, 2025 Business Review recognized among Romania’s elite at the 2025 Superbrands Gala business-review.eu/superbrands/business-review-recognized-among-romanias-elite-at-the-2025-superbrandsgala-283818 Business Review, Romania’s leading English-language business publication, has been officially honored with a Superbrands Romania award at this year’s prestigious Superbrands Gala, held at the Royal Palace in Bucharest. The event marked the launch of Volume XI of the Superbrands Book and celebrated 20 years of the Superbrands Programme in Romania under the banner “The Champions”, a tribute to excellence in branding culture. As one of 36 elite brands selected for their outstanding reputation, trust, quality, and market differentiation, Business Review was recognized in the Business category. This acknowledgment underscores the publication’s enduring impact on the Romanian business landscape and its ongoing role in promoting a high-quality, informed, and connected business community.

2/2 “Thank you, Superbrands Romania, for this recognition! It’s a happy change of scenery for us at Business Review, because we are used to being behind the spotlight, writing about top companies and brands, interviewing their leaders, or organizing events. I look around the room and see many of the same people we’ve honored over the years, and we’re proud to be in this select company. Congratulations to all those awarded this evening with this prestigious recognition, and sincere appreciation to Superbrands Romania for organizing this event. Of course, this award belongs to the entire Business Review team, from editorial to management, and from the sales to events,” said Mihai-Alexandru Cristea, Chief Online Editor at Business Review, after receiving the Superbrands trophy. . Celebrating branding excellence This year’s Superbrands Gala honored brands that exemplify excellence, innovation, and resilience in Romania’s evolving economic landscape. The selection process, conducted by the Superbrands Honorary Council and Ipsos Romania, evaluated over 1,800 brands across 61 categories, with only 36 ultimately receiving the Superbrands trophy. Among the honorees were household names like Orange, One United Properties, DHL, Kaufland, Superbet, Pluxee, Regina Maria, Rompetrol, Iqos, and Visa. In addition to the business and consumer brand awards, TIFF (Transilvania International Film Festival) and Romanian Business Leaders (RBL) were granted honorary recognitions for their substantial contributions to Romanian culture and entrepreneurship, respectively. Looking ahead Receiving the Superbrands Romania trophy is not just a moment of celebration for Business Review, it is also a reaffirmation of its mission: to be The Place Where Romania Talks Business. With a renewed commitment to editorial excellence, thought leadership, and community engagement, Business Review continues to be a standard for those seeking to understand, connect with, and grow within Romania’s dynamic business environment. Tags: business review, superbrands, superbrands romania

1/4 Gorenje GSI Gorenje and Hisense received the title of Superbrands Slovenia 2025 rtvslo.si/oglasna-sporocila/gorenje-in-hisense-prejela-naziv-superbrands-slovenija-2025/738583 This is the third time that the Gorenje brand has received the title, while Hisense has received the first Superbrands Slovenia title. This is additional confirmation that both brands are unique, offer quality products, and are worthy of consumer trust. Photo: Gorenje GSI It's not market shares that matter, but quality, trust and values. The Superbrands project does not focus on sales, growth and market share figures, but rather on consumers' opinions about product quality, brand uniqueness and added value, fulfillment of promises and the sense of connection with the brand. Only those brands that are highlighted by consumers in the IPSOS survey are awarded the Superbrands label, which is then confirmed by members of the expert council, which includes renowned experts from various fields of marketing, sales, brand management and public relations. This method of assessment ensures a credible and independent assessment that consumers trust more — as many as 92% of consumers prefer to choose a product or service with the Superbrands label.

2/4 Photo: Gorenje GSI Third award for Gorenje, first for Hisense Gorenje is one of the most respected and established Slovenian brands, boasting a 75year tradition of manufacturing large and small household appliances. It creates products based on a good understanding of its customers' everyday lives, thoughtful design, advanced technological innovations and high environmental standards. The third Superbrands Slovenia award is additional confirmation that Gorenje is firmly anchored in the hearts of Slovenian users and is perceived as a quality brand that simplifies life with its products.

3/4 Photo: Gorenje GSI This time, the Superbrands Slovenia recognition was also received for the first time by the Hisense brand , with which Gorenje has been associated in the Hisense group since 2018. Hisense is a global technology giant that has been setting new milestones in the field of electronics and home appliances for several decades. Their commitment to research, development and innovation has brought them to the forefront of the entertainment technology industry, where they constantly strive to ensure the highest quality user experience. The goal is to bring the latest technologies into every home with carefully designed and high-quality products, which is increasingly recognized by Slovenian customers with their selection in the Superbrands Slovenia.

4/4 Photo: Gorenje GSI

Perceptions of Superbrands

Superbrands Perceptions Research Our independent research partner, Norstat UK, surveyed consumers and business executives who were asked their views on Superbands and their views on brands they see associated with the Superbrands Seal Methodology: Online survey – self-completed questionnaire, January 2025 Consumer Research: 2,501 Adults 18-54 representative of the UK population Business Research: 2,500 Business Decision-makers across 72 categories

Superbrands UK Consumer Perceptions Research

To the best of your knowledge, have you heard of Superbrands before? Yes: 54% When you consider the Superbrands Seal, have you seen it before? Yes: 41% . Awareness of Superbrands in the UK

Would you be more inclined to purchase a product or service if you saw it associated with the Superbrands Seal? Yes, I definately would : 31% Yes, I would : 30% Yes, I would / definitely would : 61% Consumer Purchasing Intent

0% 5% 10% 15% 20% 25% 30% 35% Product Packaging In Store Social Media Online Outdoor Advertising TV Shop Window Newspaper Magazines Where have you seen the Superbrands Seal

When you look at the Superbrands Seal, which of the following would you agree with? Builds the Brand 36% Helps the Brand Standout 32% Helps Choose the Best Brand 28%

When you see the Superbrands Seal associated with a product or service, which of the following would you agree with? 0% 5% 10% 15% 20% 25% 30% Trust the Brand Feel More Confident in Buying Assurance that Buying Best Brand in Category Better Quality Compared to Others This Brand will Deliver on its Promise The Brand offers Good Value For Money 72% of respondents agreed with at least one of the above statements

When you see the Superbrands Seal associated with a brand, are you more or less likely to agree with the following statements? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Consider Buying the Brand Try the Product / Service for the First Time Trust the Brand Consider buying a New Product Trust a New Product / Service Make an effort to Find out more Recommend the Brand to Family & Friends Consider Switching to this Brand Pay a Higher Price Much Less Likely Less Likely Neither More or Less More Likely Much More Likely More / Much More Likely % 45 56 52 60 62 64 65 66 66

Superbrands Business Decision-maker Perceptions Research

To the best of your knowledge, have you heard of Superbrands before? Yes: 55% When you consider the Superbrands Seal, have you seen it before? Yes: 33% . Awareness of Superbrands amongst Business Decision-makers

Would you be more inclined to purchase a product or service if you saw it associated with the Superbrands Seal? Yes, I definately would : 27% Yes, I would : 39% Yes, I would / definitely would : 66% Business Purchasing Intent

Superbrands Portugal Award Seal Usage 2024

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©nandosuae ••• .. Nando's. View Insights Promote 85 likes nandosuae We're super proud to be an official Su[Perbrand in the UAE #SuperbrandsUAE #NandosUAE ol.Jl..o�I I) 0.'..'." '*'J. ...ul.>:'.>:'.9-'-" 0� 04 1-l.::- 09J� � View all 5 comments

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Proud to once again be voted the UK’s top airport brand 2017 Award in ‘Travel-Airports’ category by the “Consumer Superbrands” survey, voted for by an independent expert panel and a nationally representative sample of 2,500 British consumers

The UK’s most recommended bed company 180 stores nationwide Visit us at dreams.co.uk Most recommended bed company based on TrustPilot scores as at 30th January 2017 when compared against leading UK bed retailers. For more information visit dreams.co.uk or uk.trustpilot.com. 2017 Proud to be voted a Consumer Superbrand for 2017

Welcome to Edwardian Hotels London Whatever brings you to London, Edwardian Hotels London puts you within walking distance of it. We have 12 luxury boutique hotels, in the most prestigious areas of the city. Each has its own distinctive character and atmosphere. And everyone you meet here is committed to making even the shortest stay last long in the memory. To reserve your stay visit edwardian.com Berkshire Bloomsbury St Grafton Hampshire Heathrow Kenilworth Manchester May Fair Hotel Mercer Street New Providence Wharf Sussex Vanderbilt

We’re proud to be a Superbrand 2017 2017 heathrowexpress.com THE FASTEST WAY BETWEEN CENTRAL LONDON AND HEATHROW

From harvest to frozen within hours Emborg fresh frozen vegetables are selected from farming areas where they have the best growing conditions. They are peeled, washed, rinsed, and frozen within hours after the harvest. This ensures that the vitamins, minerals, and the taste are retained exactly as in the freshly harvested vegetables. This is how we ensure the real taste.

At the ‘Oscars of Branding’ night, an event celebrating UAE’s strongest brands, many local brands, which include new entrants, have made it to the Superbrands list this year along with globally recognized brands. The winners range from FMCG brands to local family owned businesses and the event is attended by the Who’s Who of the corporate world. At a time when brands have invaded every aspect of a consumer’s life, what makes the conferment of the Superbrand status so special? Awards are an omnipresent phenomenon in the modern economy: there are few industries left where no awards of excellence are handed out. While some awards or titles may provide the winners with money and fame or other bene ts, others offer statuettes or other speci c privileges. Yet, an award’s signi cance is that it may function as a signal of quality that helps consumers and other players in the value system in their product selection process. While the effectiveness of awards in terms of increasing sales and, ultimately, market share has been the subject of much research, there is no denying that the composition of the jury selecting the award-winners is an important determinant of an award’s effectiveness. This is precisely why to be recognized as a Superbrand is seen as a litmus test by companies operating in the UAE. It is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. The fact that these brands are not only voted for by the distinguished Superbrand council members but also by 2,500 marketing professionals, who vote through an online poll, make it all the more valued and coveted. “The Superbrands programme has always relied on branding experts to score brands against given criteria to arrive at the  nal list of qualifying Superbrands in any given country,” says Mike English, Director, Superbrands Middle East. “This year we have changed the voting system to expand the scoring base from our 15 or so experts to a broader based system whereby the CEOs and Marketing Directors of all the candidate brands get to score all the other brands. “We take note of every brand available in all categories in any given country and that list contains thousands and thousands of brands,” he explains. “We have to bring this down to a manageable number so we discard very small brands or those brands that are in too much of a niche category to ever become Superbrands.” In the UAE this year, there were a total of 1,371 candidate brands that were shortlisted. These names were then given out to the Council members for individual scoring. However, the main difference this year has been that, at that stage, the list was also sent to the CEOs and Marketing Directors of all 1,371 brands who were then invited to score the other brands online. The brand which scores the highest points is awarded the accolade of ‘Brand of the Year’ at the Tribute Event. “The results we have seen this year from the new system has been fascinating as we have seen the “glamour” brands fall out of the list of qualifying brands and those brands which really mean something to individuals on a day to day basis have seen strong improvement,” says Mike. “Out of the 1,371 candidate brands just 72 became Superbrands this year. The ranking position of some brands, ADIB, for instance, has gone up by 11 places this year to number 34.” Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands. Voting for Excellence The Tribute Event, organized by Superbrands UAE - the independent authority and arbiter of branding –to announce the ‘Brand of the year’ award in addition to launching the seventh edition of the Superbrands UAE book is a highly anticipated event in the business world. With companies investing signi cantly more resources in branding and creating brand value, that excitement is increasingly shared by the business community. VOTING 14 Superbrands 2011

Superbrands 2005 Endorsement Usage Guidelines Optimum usage (when special colours are available) PMS8160 CV (silver) Preferred usage (for 4 colour printing) CMYKGREY version Alternative usage (for 4 colour printing) CMYKBLUE version Alternative usage (for 1 colour printing) MONO version Alternative usage (for dark backgrounds) Reversed out version Please direct further questions to Katy Bienek at Superbrands on 0207 379 5359 or email katy@superbrands.org MINIMUMUSAGE SIZES The endorsement when used with the strapline must be at least 25mm measured horizontally across the widest part of the elipse.This is reduced to 20mm when used without the strapline. This is only a minimum,it can be used at any size above as long as no part of the endorsement is cropped or distorted in any way. The endorsement can be used without the strapline. The same colour rules apply. WITHOUT STRAP LINE

Media Coverage Country Date Publication Argentina 2005 Press Clippings 2

Media Coverage Country Date Publication Malaysia 2003 Press Clippings 1 Smart Reader® program has been awarded Superbrands Malaysia status. The auspicious ceremony was held during the Franchise International - Malaysia 2003 Showcase at Putra World Trade Centre (PWTC), Kuala Lumpur. The award was presented by YAB Datuk Seri Abdullah Hj Ahmad Badawi, Prime Minister of Malaysia (then Deputy Prime Minister of Malaysia), received by Dr. Richard Ong (the CEO of the Smart Reader® franchiser) and witnessed by Superbrands official. What Is Superbrand? A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for. Who is Superbrands Malaysia? Superbrands Malaysia is an independent arbiter of branding. For nearly a decade, the Superbrands organization has been promoting the discipline of branding, and pays tribute to exceptional brands through its international series of publications. "The Best of Malaysia for the World" http://www.1srkids.com/2superbrands.htm

Media Coverage Country Date Publication Hong Kong 2003 Press Clippings 1 Jockey Club wins Top Superbrands Award as Hong Kong's most established brand 16 January 2003 Superbrands magazine awarded The Hong Kong Jockey Club its most important honour, the Overall Brand Achievement Award for a Hong Kong company or organisation. The Club Chief Executive Lawrence Wong accepted the award for the Club at a presentation Wednesday evening, January 15. The presentation was made by Victor Jeffrey, chief executive officer of Superbrands, at the Convention and Exhibition Centre. Superbrands said the Club embraces the brand values of quality and integrity as well as being totally consistent in how it promotes its brand. Earlier in the evening, the Club was presented with the "Brand Leader" award in the entertainment category, one of 13 category prizes awarded to Hong Kong organisations by Superbrands. Criteria for the Brand Award winners included goodwill, longevity, market dominance, customer loyalty and overall market acceptance. The judges weighed how the brand ranks in the minds of consumers, if the brand remains respected after a long period of time, whether the consumer trusts the brand and whether the consumer will pay a premium for the brand. The Overall Brand Achievement Award to the Club recognises "the brand is also famous in Hong Kong as a major contributor to the community and is Hong Kong's leading citizen in this regard." The Superbrands Award was established in 1994 and is now given in 17 countries around the world, plus Hong Kong. http://www.hkjc.com/english/corporate/racing_news_item.asp?in_file=/english/news/new s_200301164202.htm

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Media Coverage Country Date Publication Hong Kong 2002 Press Clippings 2 For nearly a decade, the Superbrands Organisation has been responsible for the selection of great brands, which it awards 'Superbrand' status. It also publishes a series of books throughout the world paying tribute to these brands. Currently there are 17 country editions featuring over 900 individual brands. End/Friday, November 8, 2002 http://www.info.gov.hk/gia/general/brandhk/1108110.htm Jockey Club Receives "Superbrands" Award for Brand Recognition 30 October 2002 Superbrands, a book published in 17 countries, honoured The Hong Kong Jockey Club yesterday (29 October 2002) by marking the Club's attention to its brand identity. The Club is one of only 900 organisations and companies in the world and among the first in Hong Kong to receive such notice in the history of the award. Mr Victor Jeffery, chief executive officer of Superbrands, presented a certificate to Jockey Club Chief Executive Mr Lawrence Wong in a ceremony at Happy Valley Racecourse. An article explaining how the Club nurtures its brand image will appear in a future issue of the Hong Kong edition of Superbrands. The Club was selected for the honour by a panel of ten senior corporate executives in Hong Kong. The panel looked at market position, longevity of the brand, the extent of good will and loyalty of the customer and overall market acceptance in making the award. The book presenting The Hong Kong Jockey Club and other Hong Kong brands to a worldwide audience will be available early next year. Like other Superbrands publication around the world, it will be read and collected by a wide range of Hong Kong and foreign corporate executives, journalists, advertising agencies, five-star hotel executive lounges and business class lounges of airlines around the world. http://www.hkjc.com/english/corporate/racing_news_item.asp?in_file=/english/news/new s_200210303460.htm

Superbrands Singapore Award Presentation 2002

RESEARCH Qualified and par-cipa-ng brands receive the ‘Superbrands Award Seal’ which promotes their ‘Superbrands Status’ in their adver-sing and marke-ng materials, website, social media and on their product packaging and outdoor marke-ng materials. The following pages feature many leading brands from around the world that have used the ‘Superbrands Award Seal’ over the last 30 years. Research by Nielsen, Synovate, Kantar, TNS, BDRC, YouGov, GKK and other leading interna-onal research companies have found that consumers are up to 80% more likely to purchase products or services displaying the “Superbrands Award Seal”.

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