Superbrands Award Seal Usage

EXAMPLES OFLEADING BRANDS AROUND THEWORLD USING THE SUPERBRANDSAWARD SEAL

Qualified and par-cipa-ng brands receive the ‘Superbrands Award Seal’ which promotes their ‘Superbrands Status’ in their adver-sing and marke-ng materials, website, social media and on their product packaging and outdoor marke-ng materials. The following pages feature many leading brands from around the world that have used the ‘Superbrands Award Seal’ over the last 30 years. Research by Nielsen, Synovate, Kantar, TNS, BDRC, YouGov, GKK and other leading interna-onal research companies have found that consumers are up to 80% more likely to purchase products or services displaying the “Superbrands Award Seal”. www.superbrands.com

1/2 18 June 2025 Caetano Auto x Sport TV superbrands.com.pt/noticias/caetano-auto-x-sport-tv When two brands align with the same purpose, the impact they create goes far beyond a simple collaboration. True synergy between brands arises from a shared vision, complementary skills, and a common desire to create something greater than the sum of its parts. It was with this in mind that, on June 17, 2025, Caetano Auto delivered the new Sport TV fleet, consisting of Toyota Prius Plug-in Hybrid vehicles, to its Prior Velho unit. This partnership marks the beginning of a new stage of more efficient and sustainable mobility for the television station, in line with the demands of everyday life and with an environmentally responsible vision. It is a collaboration between two leading Superbrands in the national market, which reinforces the importance of synergy between Brands that share values such as innovation, commitment and excellence.

1/1 Marketeer April 24, 2025 MO is once again elected a Superbrands Brand for the fourth consecutive year marketeer.sapo.pt/mo-distinguida-pela-superbrands-2025-30-anos-4-distincoes-consecutivas-e-um-lugar-dedestaque-no-mercado MO was again recognized as a Superbrand in 2025. This is the brand's fourth consecutive distinction. In 2025, the year in which it celebrates three decades of history, MO once again joins the group of excellent brands, underlining its relevance on the national scene. The award is part of the 21st edition of Superbrands Portugal, which annually highlights the strongest and most relevant brands in the national market. Superbrands is an independent international organization, present in 89 countries, dedicated to identifying brands that stand out in their sector and consistently exceed market expectations. Brand selection is completely independent, with no applications or associated costs. The process takes place in two phases. First, a study conducted by the consultancy firm AMINT among consumers representative of the Portuguese population, based on five criteria: awareness, uniqueness, trust, identification, and satisfaction of needs. Concurrently, a B2B analysis is conducted with purchasing professionals. In the second phase, a Council composed of 15 experts from various fields—such as retail, media, technology, and mass consumption—evaluates approximately 800 brands based on factors such as market dominance, longevity, loyalty, and acceptance. The final score is the average of consumer evaluations (50%) and the Council's evaluation (50%). Only brands in the top 10% of the ranking are recognized as Superbrands—an objective, independent validation of brand excellence.

1/2 7 July 2025 Super Breaks – How Important is the Superbrands Seal? superbrands.com.pt/noticias/super-breaks-qual-a-importancia-do-selo-superbrands The Superbrands seal is more than a symbol, it is the recognition of Brand Excellence. Only Brands that truly stand out in the market, whether through Consumer references or through rigorous and independent assessment by the Council, have the privilege of displaying it. Whether they are General, National, or Corporate Superbrands, they all share the same status: they were selected for standing out for their quality, consistency, and reputation. When you see a brand with the Superbrands seal, you know you're looking at a Brand of Excellence. Watch through the voice of those who are part of the project!

2/2 Watch Video At: https://youtu.be/FQV9wQSZD48 #initiatives, #brands, #marketing, #seal, #super breaks, #superbrands

1/2 Mihai-Alexandru Cristea May 23, 2025 Business Review recognized among Romania’s elite at the 2025 Superbrands Gala business-review.eu/superbrands/business-review-recognized-among-romanias-elite-at-the-2025-superbrandsgala-283818 Business Review, Romania’s leading English-language business publication, has been officially honored with a Superbrands Romania award at this year’s prestigious Superbrands Gala, held at the Royal Palace in Bucharest. The event marked the launch of Volume XI of the Superbrands Book and celebrated 20 years of the Superbrands Programme in Romania under the banner “The Champions”, a tribute to excellence in branding culture. As one of 36 elite brands selected for their outstanding reputation, trust, quality, and market differentiation, Business Review was recognized in the Business category. This acknowledgment underscores the publication’s enduring impact on the Romanian business landscape and its ongoing role in promoting a high-quality, informed, and connected business community.

2/2 “Thank you, Superbrands Romania, for this recognition! It’s a happy change of scenery for us at Business Review, because we are used to being behind the spotlight, writing about top companies and brands, interviewing their leaders, or organizing events. I look around the room and see many of the same people we’ve honored over the years, and we’re proud to be in this select company. Congratulations to all those awarded this evening with this prestigious recognition, and sincere appreciation to Superbrands Romania for organizing this event. Of course, this award belongs to the entire Business Review team, from editorial to management, and from the sales to events,” said Mihai-Alexandru Cristea, Chief Online Editor at Business Review, after receiving the Superbrands trophy. . Celebrating branding excellence This year’s Superbrands Gala honored brands that exemplify excellence, innovation, and resilience in Romania’s evolving economic landscape. The selection process, conducted by the Superbrands Honorary Council and Ipsos Romania, evaluated over 1,800 brands across 61 categories, with only 36 ultimately receiving the Superbrands trophy. Among the honorees were household names like Orange, One United Properties, DHL, Kaufland, Superbet, Pluxee, Regina Maria, Rompetrol, Iqos, and Visa. In addition to the business and consumer brand awards, TIFF (Transilvania International Film Festival) and Romanian Business Leaders (RBL) were granted honorary recognitions for their substantial contributions to Romanian culture and entrepreneurship, respectively. Looking ahead Receiving the Superbrands Romania trophy is not just a moment of celebration for Business Review, it is also a reaffirmation of its mission: to be The Place Where Romania Talks Business. With a renewed commitment to editorial excellence, thought leadership, and community engagement, Business Review continues to be a standard for those seeking to understand, connect with, and grow within Romania’s dynamic business environment. Tags: business review, superbrands, superbrands romania

1/4 Gorenje GSI Gorenje and Hisense received the title of Superbrands Slovenia 2025 rtvslo.si/oglasna-sporocila/gorenje-in-hisense-prejela-naziv-superbrands-slovenija-2025/738583 This is the third time that the Gorenje brand has received the title, while Hisense has received the first Superbrands Slovenia title. This is additional confirmation that both brands are unique, offer quality products, and are worthy of consumer trust. Photo: Gorenje GSI It's not market shares that matter, but quality, trust and values. The Superbrands project does not focus on sales, growth and market share figures, but rather on consumers' opinions about product quality, brand uniqueness and added value, fulfillment of promises and the sense of connection with the brand. Only those brands that are highlighted by consumers in the IPSOS survey are awarded the Superbrands label, which is then confirmed by members of the expert council, which includes renowned experts from various fields of marketing, sales, brand management and public relations. This method of assessment ensures a credible and independent assessment that consumers trust more — as many as 92% of consumers prefer to choose a product or service with the Superbrands label.

2/4 Photo: Gorenje GSI Third award for Gorenje, first for Hisense Gorenje is one of the most respected and established Slovenian brands, boasting a 75year tradition of manufacturing large and small household appliances. It creates products based on a good understanding of its customers' everyday lives, thoughtful design, advanced technological innovations and high environmental standards. The third Superbrands Slovenia award is additional confirmation that Gorenje is firmly anchored in the hearts of Slovenian users and is perceived as a quality brand that simplifies life with its products.

3/4 Photo: Gorenje GSI This time, the Superbrands Slovenia recognition was also received for the first time by the Hisense brand , with which Gorenje has been associated in the Hisense group since 2018. Hisense is a global technology giant that has been setting new milestones in the field of electronics and home appliances for several decades. Their commitment to research, development and innovation has brought them to the forefront of the entertainment technology industry, where they constantly strive to ensure the highest quality user experience. The goal is to bring the latest technologies into every home with carefully designed and high-quality products, which is increasingly recognized by Slovenian customers with their selection in the Superbrands Slovenia.

4/4 Photo: Gorenje GSI

Perceptions of Superbrands

Superbrands Perceptions Research Our independent research partner, Norstat UK, surveyed consumers and business executives who were asked their views on Superbands and their views on brands they see associated with the Superbrands Seal Methodology: Online survey – self-completed questionnaire, January 2025 Consumer Research: 2,501 Adults 18-54 representative of the UK population Business Research: 2,500 Business Decision-makers across 72 categories

Superbrands UK Consumer Perceptions Research

To the best of your knowledge, have you heard of Superbrands before? Yes: 54% When you consider the Superbrands Seal, have you seen it before? Yes: 41% . Awareness of Superbrands in the UK

Would you be more inclined to purchase a product or service if you saw it associated with the Superbrands Seal? Yes, I definately would : 31% Yes, I would : 30% Yes, I would / definitely would : 61% Consumer Purchasing Intent

0% 5% 10% 15% 20% 25% 30% 35% Product Packaging In Store Social Media Online Outdoor Advertising TV Shop Window Newspaper Magazines Where have you seen the Superbrands Seal

When you look at the Superbrands Seal, which of the following would you agree with? Builds the Brand 36% Helps the Brand Standout 32% Helps Choose the Best Brand 28%

When you see the Superbrands Seal associated with a product or service, which of the following would you agree with? 0% 5% 10% 15% 20% 25% 30% Trust the Brand Feel More Confident in Buying Assurance that Buying Best Brand in Category Better Quality Compared to Others This Brand will Deliver on its Promise The Brand offers Good Value For Money 72% of respondents agreed with at least one of the above statements

When you see the Superbrands Seal associated with a brand, are you more or less likely to agree with the following statements? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Consider Buying the Brand Try the Product / Service for the First Time Trust the Brand Consider buying a New Product Trust a New Product / Service Make an effort to Find out more Recommend the Brand to Family & Friends Consider Switching to this Brand Pay a Higher Price Much Less Likely Less Likely Neither More or Less More Likely Much More Likely More / Much More Likely % 45 56 52 60 62 64 65 66 66

Superbrands Business Decision-maker Perceptions Research

To the best of your knowledge, have you heard of Superbrands before? Yes: 55% When you consider the Superbrands Seal, have you seen it before? Yes: 33% . Awareness of Superbrands amongst Business Decision-makers

Would you be more inclined to purchase a product or service if you saw it associated with the Superbrands Seal? Yes, I definately would : 27% Yes, I would : 39% Yes, I would / definitely would : 66% Business Purchasing Intent

Superbrands Portugal Award Seal Usage 2024

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Proud to once again be voted the UK’s top airport brand 2017 Award in ‘Travel-Airports’ category by the “Consumer Superbrands” survey, voted for by an independent expert panel and a nationally representative sample of 2,500 British consumers

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At the ‘Oscars of Branding’ night, an event celebrating UAE’s strongest brands, many local brands, which include new entrants, have made it to the Superbrands list this year along with globally recognized brands. The winners range from FMCG brands to local family owned businesses and the event is attended by the Who’s Who of the corporate world. At a time when brands have invaded every aspect of a consumer’s life, what makes the conferment of the Superbrand status so special? Awards are an omnipresent phenomenon in the modern economy: there are few industries left where no awards of excellence are handed out. While some awards or titles may provide the winners with money and fame or other bene ts, others offer statuettes or other speci c privileges. Yet, an award’s signi cance is that it may function as a signal of quality that helps consumers and other players in the value system in their product selection process. While the effectiveness of awards in terms of increasing sales and, ultimately, market share has been the subject of much research, there is no denying that the composition of the jury selecting the award-winners is an important determinant of an award’s effectiveness. This is precisely why to be recognized as a Superbrand is seen as a litmus test by companies operating in the UAE. It is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. The fact that these brands are not only voted for by the distinguished Superbrand council members but also by 2,500 marketing professionals, who vote through an online poll, make it all the more valued and coveted. “The Superbrands programme has always relied on branding experts to score brands against given criteria to arrive at the  nal list of qualifying Superbrands in any given country,” says Mike English, Director, Superbrands Middle East. “This year we have changed the voting system to expand the scoring base from our 15 or so experts to a broader based system whereby the CEOs and Marketing Directors of all the candidate brands get to score all the other brands. “We take note of every brand available in all categories in any given country and that list contains thousands and thousands of brands,” he explains. “We have to bring this down to a manageable number so we discard very small brands or those brands that are in too much of a niche category to ever become Superbrands.” In the UAE this year, there were a total of 1,371 candidate brands that were shortlisted. These names were then given out to the Council members for individual scoring. However, the main difference this year has been that, at that stage, the list was also sent to the CEOs and Marketing Directors of all 1,371 brands who were then invited to score the other brands online. The brand which scores the highest points is awarded the accolade of ‘Brand of the Year’ at the Tribute Event. “The results we have seen this year from the new system has been fascinating as we have seen the “glamour” brands fall out of the list of qualifying brands and those brands which really mean something to individuals on a day to day basis have seen strong improvement,” says Mike. “Out of the 1,371 candidate brands just 72 became Superbrands this year. The ranking position of some brands, ADIB, for instance, has gone up by 11 places this year to number 34.” Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands. Voting for Excellence The Tribute Event, organized by Superbrands UAE - the independent authority and arbiter of branding –to announce the ‘Brand of the year’ award in addition to launching the seventh edition of the Superbrands UAE book is a highly anticipated event in the business world. With companies investing signi cantly more resources in branding and creating brand value, that excitement is increasingly shared by the business community. VOTING 14 Superbrands 2011

Superbrands 2005 Endorsement Usage Guidelines Optimum usage (when special colours are available) PMS8160 CV (silver) Preferred usage (for 4 colour printing) CMYKGREY version Alternative usage (for 4 colour printing) CMYKBLUE version Alternative usage (for 1 colour printing) MONO version Alternative usage (for dark backgrounds) Reversed out version Please direct further questions to Katy Bienek at Superbrands on 0207 379 5359 or email katy@superbrands.org MINIMUMUSAGE SIZES The endorsement when used with the strapline must be at least 25mm measured horizontally across the widest part of the elipse.This is reduced to 20mm when used without the strapline. This is only a minimum,it can be used at any size above as long as no part of the endorsement is cropped or distorted in any way. The endorsement can be used without the strapline. The same colour rules apply. WITHOUT STRAP LINE

Media Coverage Country Date Publication Argentina 2005 Press Clippings 2

Media Coverage Country Date Publication Malaysia 2003 Press Clippings 1 Smart Reader® program has been awarded Superbrands Malaysia status. The auspicious ceremony was held during the Franchise International - Malaysia 2003 Showcase at Putra World Trade Centre (PWTC), Kuala Lumpur. The award was presented by YAB Datuk Seri Abdullah Hj Ahmad Badawi, Prime Minister of Malaysia (then Deputy Prime Minister of Malaysia), received by Dr. Richard Ong (the CEO of the Smart Reader® franchiser) and witnessed by Superbrands official. What Is Superbrand? A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for. Who is Superbrands Malaysia? Superbrands Malaysia is an independent arbiter of branding. For nearly a decade, the Superbrands organization has been promoting the discipline of branding, and pays tribute to exceptional brands through its international series of publications. "The Best of Malaysia for the World" http://www.1srkids.com/2superbrands.htm

Media Coverage Country Date Publication Hong Kong 2003 Press Clippings 1 Jockey Club wins Top Superbrands Award as Hong Kong's most established brand 16 January 2003 Superbrands magazine awarded The Hong Kong Jockey Club its most important honour, the Overall Brand Achievement Award for a Hong Kong company or organisation. The Club Chief Executive Lawrence Wong accepted the award for the Club at a presentation Wednesday evening, January 15. The presentation was made by Victor Jeffrey, chief executive officer of Superbrands, at the Convention and Exhibition Centre. Superbrands said the Club embraces the brand values of quality and integrity as well as being totally consistent in how it promotes its brand. Earlier in the evening, the Club was presented with the "Brand Leader" award in the entertainment category, one of 13 category prizes awarded to Hong Kong organisations by Superbrands. Criteria for the Brand Award winners included goodwill, longevity, market dominance, customer loyalty and overall market acceptance. The judges weighed how the brand ranks in the minds of consumers, if the brand remains respected after a long period of time, whether the consumer trusts the brand and whether the consumer will pay a premium for the brand. The Overall Brand Achievement Award to the Club recognises "the brand is also famous in Hong Kong as a major contributor to the community and is Hong Kong's leading citizen in this regard." The Superbrands Award was established in 1994 and is now given in 17 countries around the world, plus Hong Kong. http://www.hkjc.com/english/corporate/racing_news_item.asp?in_file=/english/news/new s_200301164202.htm

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Media Coverage Country Date Publication Hong Kong 2002 Press Clippings 2 For nearly a decade, the Superbrands Organisation has been responsible for the selection of great brands, which it awards 'Superbrand' status. It also publishes a series of books throughout the world paying tribute to these brands. Currently there are 17 country editions featuring over 900 individual brands. End/Friday, November 8, 2002 http://www.info.gov.hk/gia/general/brandhk/1108110.htm Jockey Club Receives "Superbrands" Award for Brand Recognition 30 October 2002 Superbrands, a book published in 17 countries, honoured The Hong Kong Jockey Club yesterday (29 October 2002) by marking the Club's attention to its brand identity. The Club is one of only 900 organisations and companies in the world and among the first in Hong Kong to receive such notice in the history of the award. Mr Victor Jeffery, chief executive officer of Superbrands, presented a certificate to Jockey Club Chief Executive Mr Lawrence Wong in a ceremony at Happy Valley Racecourse. An article explaining how the Club nurtures its brand image will appear in a future issue of the Hong Kong edition of Superbrands. The Club was selected for the honour by a panel of ten senior corporate executives in Hong Kong. The panel looked at market position, longevity of the brand, the extent of good will and loyalty of the customer and overall market acceptance in making the award. The book presenting The Hong Kong Jockey Club and other Hong Kong brands to a worldwide audience will be available early next year. Like other Superbrands publication around the world, it will be read and collected by a wide range of Hong Kong and foreign corporate executives, journalists, advertising agencies, five-star hotel executive lounges and business class lounges of airlines around the world. http://www.hkjc.com/english/corporate/racing_news_item.asp?in_file=/english/news/new s_200210303460.htm

Superbrands Singapore Award Presentation 2002

RESEARCH Qualified and par-cipa-ng brands receive the ‘Superbrands Award Seal’ which promotes their ‘Superbrands Status’ in their adver-sing and marke-ng materials, website, social media and on their product packaging and outdoor marke-ng materials. The following pages feature many leading brands from around the world that have used the ‘Superbrands Award Seal’ over the last 30 years. Research by Nielsen, Synovate, Kantar, TNS, BDRC, YouGov, GKK and other leading interna-onal research companies have found that consumers are up to 80% more likely to purchase products or services displaying the “Superbrands Award Seal”.

© 2024 Nielsen Consumer LLC. All Rights Reserved. Araştırmanın amacı Türkiye’nin önde gelen sektör liderlerinin, farklı kategoriler içinde yer alan markaları değerlendirmeleri sonucu kısa listeye girmiş olan 300 marka için tüketici değerlendirmelerini almak ve Türkiye’nin en süper markalarını belirlemektir. Araştırma kapsamında, 100 üzerinden yapılan değerlendirme sonucunda ortalamanın üzerinde kalan markalar Superbrands olarak belirlenmiştir. Sonraki sayfalarda NielsenIQtarafından yürütülen kantitatif araştırmanın bulguları yer almaktadır. Araştırmanın amacı

4 Araştırma metodu • Görüşmeler CAPI (Bilgisayar destekli yüzyüze görüşme) metodu ile gerçekleştirilmiştir. • Ortalama anket süresi 15 dakikakadardır. Hedef kitle • Kadın – Erkek • 18-55 yaş grubu • Tüm sosyo-ekonomik statü grupları (ABC1C2DE) Örneklem • Toplam2001kişiyle görüşülmüştür. • Araştırma kapsamında her katılımcı tarafından 60’ar marka rotasyonlu olarak 100’lü skalada değerlendirilmiştir. • Toplamda her bir markanın minimum 400 kişi tarafından değerlendirilmesi sağlanmıştır. • Cinsiyet, yaş, il ve sosyoekonomik statü için kota takip edilmiştir. Saha tarihleri 30.12.2024 – 31.01.2025 Araştırma tasarımı

Cinsiyet İl Kadın 50% İstanbul 57% Erkek 50% Ankara 23% İzmir 20% SES Yaş AB 25% 18-30 yaş 46% C1 30% 31-43 yaş 33% C2 24% 44-55 yaş 21% DE 21% Ortalama yaş 33.68 5 Örneklem dağılımı

Şimdi size sıra ile bazı markalar okuyacağım ve bu markalara puan vermenizi rica edeceğiz. Puanlamayı yaparken kartta gördüğünüz tanımı dikkate almanızı istiyoruz. Bir Süpermarka, kendi alanında en iyi şöhrete sahip bir markadır. Buna göre, tüketicilerin (bilinçli veya bilinçaltı) arzuladıkları, tanıdıkları ve bir ücret ödeyerek sahip olmak istedikleri duygusal ve/veya fiziksel avantajları rakip markalara göre çok daha yüksek oranda sunabilen markadır. Bu tanımı dikkate alarak, şimdi size okuyacağım markalara, sizin için Süpermarka olmaya yatkınlığına göre 1 (en düşük) ile 100 (en yüksek) arasında bir puan vermenizi istiyorum. Birden fazla markaya aynı puanı verebilirsiniz. Yabancı kökenli markalar için, öncelikli olarak her markanın “Türkiye'de” ulaşmış olduğu konumu göz önüne alınız. Herhangi bir markaya puan verebilecek kadar bilgi sahibi değilseniz, puan vermeyiniz. Soru Bir Süpermarka, kendi alanında en iyi şöhrete sahip bir markadır. Buna göre, tüketicilerin (bilinçli veya bilinçaltı) arzuladıkları, tanıdıkları ve bir ücret ödeyerek sahip olmak istedikleri duygusal ve/veya fiziksel avantajları rakip markalara göre çok daha yüksek oranda sunabilen markadır. Puanlama sorusu

© 2024 Nielsen Consumer LLC. All Rights Reserved. Süpermarka denildiğinde ortalama86.36puanla ilk sıraya yerleşen markaGoogleolmuştur. 85.88 puanlaMercedes Benz ve 82.52 puanla VolkswagenGoogle’ı en yakından takip eden markalardır. Araştırma sonucuna göre ortalama puan67.79’dur. “Superbrands” listesinde159marka ortalamanın üzerinde puan almıştır.

Superbrands logo algısı

Superbrands logo etkisi ANKETÖR: LOGOYU VE SKALAYI GÖSTERİN. SKALAYI OKUYUN(5’li skala) Q13. Superbrands logolu ürünleri satın alma davranışınızı ekrandaki ifadelerden hangisi en iyi açıklar? Q14. Superbrands logolu ürünleri başkalarına tavsiye etme durumunuzu ekrandaki ifadelerden hangisi en iyi açıklar? Q15. Ekrandaki ifadelere ne derece katılıp katılmadığınızı öğrenebilir miyiz? I. Superbrands logolu ürün gördüğüm zaman ürüne/servise güvenirim. II. Superbrands logolu ürünü/servisi denemeye meyilli olurum 1 12 20 58 8 Satın alma eğilimi Kesinlikle satın almam Satın almam Ne satın alırım ne almam Satın alırım Kesinlikle satın alırım 1 1 13 13 24 23 54 50 7 12 Superbrands logolu ürün gördüğüm zaman ürüne/servise güvenirim Superbrands logolu ürünü/servisi denemeye meyilli olurum Kesinlikle satın almam Satın almam Ne katılıyorum ne katılmıyorum Katılıyorum Kesinlikle katılıyorum 1 12 25 54 8 Tavsiye etme eğilimi Kesinlikle tavsiye etmem Tavsiye etmem Ne tavsiye ederim ne etmem Tavsiye ederim Kesinlikle tavsiye ederim T2B Ortalama 66 3.59 62 3.55 61 3.52 62 3.58 İzmir, AB ses Ankara, İzmir, C2 ses Ankara, İzmir, AB, C2 ses Ankara, İzmir, AB, C2 ses Ankara, İzmir, AB, C2 ses İstanbul, C1, DE ses İstanbul, 44-55, C1, DE ses İstanbul, İzmir 18-30, C1 ses İstanbul, İzmir C1, DE ses İstanbul, Ankara 44-55 Ankara, İzmir 31-43, C2 ses İstanbul, 44-55, DE ses Ankara, C2 ses İstanbul, 44-55 Ankara, İzmir C2 ses İstanbul, 44-55 Ankara, İzmir C2 ses

Perceptions of Superbrands

Superbrands UK Consumer Perceptions Research

To the best of your knowledge, have you heard of Superbrands before? Yes: 54% When you consider the Superbrands Seal, have you seen it before? Yes: 41% . Awareness of Superbrands in the UK

0% 5% 10% 15% 20% 25% 30% 35% Product Packaging In Store Social Media Online Outdoor Advertising TV Shop Window Newspaper Magazines Where have you seen the Superbrands Seal

When you look at the Superbrands Seal, which of the following would you agree with? Builds the Brand 36% Helps the Brand Standout 32% Helps Choose the Best Brand 28%

Superbrands Business Decision-maker Perceptions Research

The Mark of Brand Excellence

Studii — October 23, 2024 at 5:10 pm Superbrands Romania announces the first results of the research carried out in the 2024-2025 edition by clubitc Translated and Edited: Superbrands Editorial. Superbrands Romania, a program run by the BDR Associates agency, has completed the first phase of the current edition. Commercial and business brands eligible for Superbrands Status were identified through their impeccable reputation and branding culture. The evaluation process was ensured with the support of the members of the Superbrands Council, made up of 30 renowned specialists and business leaders from different companies, together with Ipsos, the official partner of Superbrands, in Romania. "Reputation has become a priority objective for brands in Romania, and brand communication proves to be essential in consolidating the position in the market, increasing prestige and gaining the trust of consumers or business partners. We reach an exceptional milestone for the programs in Romania, celebrating in 2025, 20 years of continuous contribution to the reputational positioning of brands in the market, and brands with Romanian origins climb hugely, from year to year, in consumer preferences or become formidable business partners. It is an honour for our agency to develop the program dedicated to Romania, within the Global Superbrands Organization, ensuring

its credibility and longevity in the local market" , declares Cătălina Rousseau, President & CEO of BDR Associates and Country Manager Superbrands Romania . The main conclusions of the assessment, judging and market research stages: Ranking of Consumer Superbrands and developments: Although it is known that Superbrands does not follow a top and that all brands voted as eligible for the Status enjoy equal recognition, this year's edition also presents a ranking representative of the trend of diversification of categories in the top of preferences Romanian consumers. Thus, among the hundreds of brands declared eligible for Superbrands Status, the ranking of the top 20 brands, according to voting, includes in 2024 the following brands: Visa, Strongbow, Dedeman, Glovo, FAN Courier, Dr. Max, Untold, Uber, Lidl, eMAG, Revolut , Bolt, olx.ro, Kaufland, Netflix, Pampers, Nike, McDonald's, Ikea and Banca Transilvania . 10 of them come, mostly, from the service and trade categories. Financial services: It is the first time that a financial services brand ranks first in the list of Consumer Superbrands for Romania. This place is occupied in the current edition by Visa , which climbed 3 places compared to the 2021 edition, while Revolut and Banca Transilvania complete the ranking of the first 20 brands qualified as eligible for Superbrands Status, in their field of activity. This new evolution of the ranking can be interpreted as being correlated with the period of overlapping crises that we are going through, causing consumers to pay more attention to the management of their own and household finances. Romanian brands: Romanian brands continue to be relevant in a market dominated by international brands. Dedeman, FAN Courier, Untold, eMAG and Banca Transilvania are among the first 20 brands validated as eligible for Superbrands Status in 2024. In total, a third (32%) of the brands thus validated are brands created in Romania, representing a similar weight to the previous wave of the study. Technology, a catalyst for brands: The activity of 7 of the first 15 commercial brands qualified for Superbrands Status, from the delivery of food products and passenger transport services, to financial services or audio-video streaming, is facilitated by the Internet or dedicated applications. Brands voted as sustainable: According to the consumers participating in the study, Lidl and Kaufland represent the most sustainable brands present on the Romanian market, followed by Coca-Cola and Carrefour . Those brands that best comply with the ESG (Environmental, Social, and Governance) criteria were defined as sustainable. Other notable developments: This year we note the presence in the list of brands eligible for Superbrands Status in Romania of a pharmacy chain - Dr. Max , as well as the first entry in the ranking of the Untold brand , the largest music festival in Romania , positioned in the top 10. Also, Lidl , the leader of the Romanian food retail market, is also among the top 10 eligible brands, while the Restaurants, fast-food chains and cafes category enters the top 20, through McDonald's . Surprisingly,

the Strongbow cider brand has moved up to the second position on the list of commercial brands eligible as a Superbrand. "The landscape of brands voted as eligible for this Status, in Romania, in 2024, indicates the great diversity of options available to consumers, the change in purchase and consumption behaviours, in step with the development of the tertiary - services and, respectively, quaternary - information technology sectors, but and the evolution of the 'leisure economy', placing festivals at the top. Consistency in brand communication is confirmed by Visa, ranked first this year, the brand being among the first four commercial brands eligible for Superbrands Status, in three previous editions, while Dedeman, FAN Courier, eMAG or Banca Transylvania continue to be the most appreciated Romanian brands" , mentions Dorian Cazacu, Senior Client Director at Ipsos Romania . Business Superbrands – the eligibility of business brands was evaluated and voted by the Honorary Council of Superbrands Romania: The second stage of evaluation of business brands, included on the lists established by Ipsos took place in the second half of September. In a dedicated section, the 30 business leaders and branding specialists, members of the Council, designated as eligible for Superbrands Status, the most important brands that offer products or services to companies present in Romania, starting from a list that included 698 business brands, from 30 categories, from agribusiness, technologies, banking or specialized consulting to solutions for vending machines, self-checkout houses and ATMs. For the business brands, the selection also considered, for the first time for Romania, the criterion of sustainability. It is the third edition of the Business Superbrands category, held in Romania, since the launch of the Superbrands program in the local market in 2005. Business Superbrands ranking : Among the hundreds of evaluated business brands, the main 20 operating in Romania, which far exceed the average evaluations in the categories they belong to, represent various fields of activity: Colliers, NEPI Rockcastle, Mastercard, John Deere (IPSO Romania) , Visa, One United Properties, Bitdefender, Globalworth Group, Amcham – American Chamber of Commerce in Romania, Bog'Art, DHL International Romania, FAN Courier, Strabag, Bosch, Siemens, Vodafone Romania, Google, Digi Romania/ RCS & RDS, Banca Transilvania and Henkel Romania . From the perspective of the brands that obtained the highest absolute scores, the list is completed by Dante International (eMAG), Husqvarna, Carrefour Romania, Porsche Leasing Romania IFN, 3M, BVB – Bucharest Stock Exchange, OMV Petrom, Procter & Gamble Romania, Microsoft Romania , Farmacia Tei/ Bebe Tei, Philip Morris Trading and Ikea . Visa, FAN Courier, Banca Transilvania, eMAG and Ikea manage to achieve some of the best ratings in both sections of this edition of the program, Consumer and Business Superbrands.

About the Superbrands study: The list of brands eligible for Consumer Superbrands Status was obtained based on the international Superbrands methodology, which includes two important stages. In the first stage, the Superbrands Council, made up of 30 professionals from different industries, such as management, marketing, advertising, communication, branding, media, consulting, ensured the qualitative selection of the list of brands established by Ipsos Romania, evaluating 1,804 commercial brands from 61 categories. The criteria considered in the selection process were reputation, trust, quality and differentiation in the market. Following this selection, 968 qualified brands were included in the market research, carried out online among consumers, by Ipsos, for Superbrands Romania, on a representative sample of 1,500 Romanian consumers, from the urban environment. Separately, the representatives of the Superbrands Council voted for the business brands, also taking into account sustainability (the ESG criterion). The complete list of brands voted as eligible, both for the Consumer and Business sections, will be published in the Superbrands Romania volume, 2024 edition, which will be launched in 2025. Of these, those brands invited to enter the Program and the Superbrands Book will be awarded the Superbrands Award Seal for 2024, which they will be able to use indefinitely in their promotional campaigns. They will also be honored with trophies at the Superbrands 20th Anniversary Gala in early 2025.

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