Singapore Volume 9

6 6 | S U P E R B R A N D S V O L U M E I X ABOUT US Ocean Health was established in 1994 with a mission to develop affordable high quality products to improve the quality of life of our customers. The company has grown steadily over the years. Today, Ocean Health is a fully owned subsidiary of Hyphens Pharma International Limited. Hyphens is a leading specialty pharmaceutical & consumer healthcare group listed on the Singapore Stock Exchange- Catalist Board. The name Ocean Health is inspired by the ocean, as it is full of life and connects the world seamlessly. The brand was named Ocean Health to provide our customers with a wealth of health as bountiful as the goodness of the vast ocean. A leader in industry breakthroughs, the company was the first health supplement brand to offer product liability insurance in Singapore back in 1996. It was also one of the pioneers to offer Glucosamine Sulphate locally, and to use Chitosan as a diet modifier in its health supplement product, MinusFAT. BRAND VALUES Ocean Health prides itself on maintaining high standards of dedication and integrity, and has gained the trust of our customers with the excellent quality and efficacy of our products over the years. This has been proven through real consumer testimonials and feedback from loyal customers who have experienced the health benefits of the efficacious products. Ocean Health will continue to invest in R&D and collaborate with academic and research institutions to develop innovative products for the well-being of our customers. As part of Hyphens - a pharmaceutical group with a history and track record of collaborating with A*Star and Spring Singapore, Ocean Health is in close contact with the market and with doctors to understand market challenges, issues and gaps. According to the Managing Director Mr Lim See Wah, “that’s how we can go to research institutes and say: “We think some of these problems can be solved with technologies you may have”. Collaborations are taking place between Ocean Health and research institutions in Singapore to combine commercial insights with R&D and come up with an innovative solution. To Ocean Health, innovation is different. It starts from identifying the problem and then the possible solutions. This is just one of many ways that Ocean Health lives up to our promise of “Quality You Can Trust.” MARKET PRESENCE Making waves in the health & wellness market for more than 24 years, Ocean Health has earned a glowing reputation for its safe, effective and value for money products. Achieving top brand status in key retail stores across Singapore, Ocean Health offers a wide range of health supplements that has amassed a loyal following of consumers who have benefitted from their consumption. A strong presence in Guardian, Unity Pharmacy and Watsons also reflects the main-stream status of Ocean Health as an anchor brand in the chain pharmacies. Besides being known in retail pharmacies, Ocean Health occupies prominent displays in major department stores such as BHG, Metro, Mustafa, OG and Robinson, as a result of being a well-regarded brand by consumers, healthcare professionals and retailers. Ocean Health supplements are being prescribed by many healthcare institutions including Changi General Hospital, Khoo Teck Puat Hospital, National Healthcare Group, National Heart Centre Singapore, National Skin Centre, National University Hospital, Ng Teng Fong General Hospital, Singapore General Hospital, Singhealth Polyclinics and Tan Tock Seng Hospital. PRODUCT Ocean Health offers more than 40 types of supplement products that are grouped into seven key categories, including: General Health, Heart Health, Joint Health, Brain Health, Physical Health, Eye Health and Children’s Health. Its signature supplement products include Omega 3 Fish Oil, Multivitamin & Minerals, Joint-RX® , Evening Primrose Oil and Vegetarian Glucosamine 1500mg. Every Ocean Health product undergoes stringent tests to ensure quality, efficacy and consumer appeal. By sourcing and utilising only