Singapore Volume 9

6 0 | S U P E R B R A N D S V O L U M E I X MARKET The Singapore market for Vitamins and Health Supplements has seen significant growth year to year, and total spending accounted to US$374.4 million (S$490 million) on vitamins and supplements in the year 2017, according to market research firm Euromonitor. Faced with the ever-demanding lifestyle, lesser time to exercise as well as the lack of nutritional foods from eating out frequently, Singaporeans are turning into health supplements to compensate for their necessary nutrients’ intake. Predominantly a health supplement retail chain, Nature’s Farm® has since expanded its presence to the online landscape, catering to a broader audience and online-savvy consumers. Despite a fully functional existing webstore, the brand is investing heavily in a fully-integrated and e-commerce friendly platform due to launch by the end of 2018. Branching out of Singapore, Nature’s Farm® has a local presence in Malaysia, China and Cambodia as of 2018, with many more to come in the near future. These expansions will broaden its outreach and allow the brand to pass the savings to its customers. ACHIEVEMENTS In its 36 years of operation in Singapore, Nature’s Farm® has won many accolades and awards, commemorating the brand’s strive towards excellence; namely Superbrands® and the Excellent Service Awards® amongst others. Nature’s Farm® is also the exclusive distributor for NOW® Foods, Pycnogenol®, Wakunaga®, Bluebonnet®, Haddrell’s of Cambridge® , Norwegian Fish Oil ® , Senseiro® for Singapore. The brand has been continuously topping the sales in the entire Asia Pacific with these suppliers and will continue to enhance its portfolio with more high- quality and certified trusted brands. Nature’s Farm® is the first health supplement brand in Singapore to be licensed to import and sell medical devices as it moves towards providing a more holistic coverage for the industry. HISTORY Celebrating 36 years in the speciality health supplement industry, Nature’s Farm® has become one of the biggest and most trusted supplements retailers in Singapore. Nature’s Farm® delivers only the highest quality nutritional and health food supplements, sourced from trusted manufacturers in countries like the USA, New Zealand and Japan. Established in 1982, Nature’s Farm® is a one-stop store that offers a diverse and comprehensive range of nutritional supplement needs for the whole family - from children to adults and seniors. It is the first health food retailer chain in Singapore to introduce Western supplements into the local market. With over 500 products - consisted of Nature’s Farm® branded supplements and third- party international brands, it is well-stocked with an excellent range of nutritional and wellness range like honey, health food and personal care products. In 2017, Nature’s Farm® was relisted on the SGX Mainboard as CAMSING HEALTHCARE LIMITED (SGX: BAC) PRODUCT Nature’s Farm® is committed to delivering natural healthcare products and services of the highest quality standards, specifically catered to the demand of its consumers. Product categories range from beauty supplements, bones and